eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | What’s Your Profit Target? The Question Most Shopify Founders Can’t Answer (with Thomas Gleeson, StoreHero)

June 4, 2026
Season 9
Episode 466
 eCommerce Fastlane 00:52:34
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
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Great ROAS but no profit? If you’re a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks.

In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down:

  • The “margin paper cuts” hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin
  • Why most brands chase efficiency when they should chase profit, and how that costs them growth
  • How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more

Whether you’re doing $500K years or $50M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify