eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Only 30 Shopify Merchants Used OpenAI’s Instant Checkout. Here’s Why That Matters.

April 28, 2026
Season 9
Episode 457
 eCommerce Fastlane 00:23:27
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Only 30 Shopify Merchants Used OpenAI's Instant Checkout. Here's Why That Matters.
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Out of millions of Shopify merchants, only 30 went live with OpenAI’s Instant Checkout before it got killed six months later. Here’s what actually happened with agentic commerce, and what to do about it. 

In this solo episode, Steve breaks down: 

  • The foundational gap that doomed Instant Checkout from day one (OpenAI launched without solving for US sales tax) 
  • The two-layer split that actually matters: AI owns discovery (up 4,700% YoY), but merchants still own the transaction 
  • Stage-by-stage playbook for under $500K, $2M to $20M, and $20M+ stores: what to act on, what to ignore 

Whether you’re doing $500K a year or $50M, this episode gives you the exact stage-aware playbook to apply this quarter.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-457/ 

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify