Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

April 7, 2026

Season 9

Episode 454

00:37:35

eCommerce Fastlane

eCommerce Fastlane | Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

00:00 / 00:37:35

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it’s costing them.

In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:

Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale
The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system
How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products

Whether you’re doing $1M or $50M a year, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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