eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)

March 24, 2026
Season 9
Episode 452
 eCommerce Fastlane 00:43:03
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
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Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can’t agree on conversions, you’re making spend decisions on broken data.

In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down:

  • Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta
  • How a single app install can silently kill your ad signal for days without you ever knowing
  • Why the Fueled + OpenSend identity graph is replacing enterprise CDPs for scaling Shopify brands

Whether you’re spending $5K or $500K a month on paid ads, this conversation will change how you think about the invisible data layer driving your campaigns.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-452/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify