eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays

March 10, 2026
Season 9
Episode 450
 eCommerce Fastlane 00:44:56
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays
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Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40.

In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique Klaviyo retention agency, breaks down:

  • Why retention is a financial discipline—and why tracking revenue per recipient (not open rates) reveals what’s actually broken
  • The Hydrinity skincare case study: 194% lift in campaign conversion value by building product-aware lifecycle journeys
  • How AI-powered segmentation tools are unlocking 10–15% sales uplifts on suppressed subscriber segments

Whether you’re doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-450/