eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce (2,000+ Stores Can’t Be Wrong)

September 12, 2025
Season 8
Episode 419
 eCommerce Fastlane 00:40:45
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce (2,000+ Stores Can't Be Wrong)
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Are last-minute customer doubts quietly sabotaging your Shopify store’s conversion rate—even when your products shine and ad spend pays off?

If abandoned carts and stalled sales feel all too familiar, this episode unlocks fresh, practical strategies for bridging the final gap between “add to cart” and “buy now.”

My guest today is Luca Borreani, co-founder and CMO of ZipChat AI—an agentic commerce platform that gives brands the power to instantly engage high-intent visitors, answer questions in real time, and gently nudge hesitant shoppers through to checkout. Luca’s credentials run deep: he’s scaled fast-growth startups, orchestrated successful exits, and won backing from investors like Sequoia Capital and Jason Calacanis. ZipChat is already trusted by thousands of Shopify stores to deliver smart, conversational experiences right at the crucial moment—when customers are deciding whether to stay or bounce.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.