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Loud Speaker / eCommerce Fastlane / eCommerce Fastlane | PR Secrets: How To Land Major Media Coverage Without An Agency

eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | PR Secrets: How To Land Major Media Coverage Without An Agency

February 27, 2025
Season 8
Episode 390
 eCommerce Fastlane 00:29:39

Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency?

In this episode of eCommerce Fastlane, we welcome Gloria Chou, an award-winning PR strategist and former US diplomat, to unveil her proven framework for landing media coverage and building brand credibility. Gloria shares her expertise in helping entrepreneurs get featured in top-tier publications without the traditional expense of PR agencies.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. 

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