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Honest ECommerce | 314 | Scaling Without Ads: Power of Word-of-Mouth | with Haley Weidenbaum

On this episode of Honest Ecommerce, we have Haley Weidenbaum. Haley is the Co-Founder and CEO of Everhem, a custom window treatment brand revolutionizing the design industry.

We talk about how Haley self-funded Everhem with her husband Adam, outlasted the pandemic-driven home industry boom while continuing to grow, and how the company uses sales data to identify consumer trends in the trade industry and so much more!

Honest ECommerce | Bonus Episode 57: Driving Retail Success With Powerful Networking with Leo Martinez

January 23, 2025 Andrew Potkewitz 00:16:26 0 Comments

On this bonus episode of Honest Ecommerce, we have Leo Martinez. Leo is the Program Director of eTail Palm Springs, London, and Toronto, and he curates one of the most influential events in retail.

We talk about the biggest Ecommerce trends shaping 2025, how eTail delivers high-value networking and insights, what first-time attendees need to know to maximize their experience, the role of AI and personalization in modern retail, and so much more!

eCommerce Fastlane | Delivering Better Customer Experiences Through Integrated Supply Chain

January 21, 2025 Andrew Potkewitz 00:45:43 0 Comments

Welcome to eCommerce Fastlane. Today my guest is Sean Henry, Co-Founder and CEO of Stord. In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the inefficiencies of fragmented systems. Sean…

Honest ECommerce | 313 | Building Confidence Through Authentic Clothing | with Vicky Pasche

January 20, 2025 Andrew Potkewitz 00:22:06 0 Comments

On this episode of Honest Ecommerce, we have Vicky Pasche, CEO and Co-Founder of Dapper Boi, a size-inclusive, all-gender apparel brand that’s redefining fashion for every body type.

We talk about building a purpose-driven brand, leveraging social media to create loyal customer relationships, lessons learned from navigating the challenges of fundraising in the fashion industry, how a Shark Tank rejection fueled the growth of a 7-figure brand, and so much more!

eCommerce Fastlane | Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce

January 14, 2025 Andrew Potkewitz 00:42:33 0 Comments

Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and Rocco Baldassarre, VP of Account Strategy. In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like: Simplifying Campaign Management: Automating budgeting, bidding, and…

Honest ECommerce | 312 | Maximizing ROI on Your Best Product | with Wes Horbatuck & Greg Orfe

January 13, 2025 Andrew Potkewitz 00:36:53 0 Comments

On this episode of Honest Ecommerce, we have Wes Horbatuck and Greg Orfe, founders of Driftline, a watersport apparel brand featured on Shark Tank that’s transforming performance wear with their patented wetsuit-lined boardshorts, Drifties™.

We talk about the challenges of breaking into the apparel industry, Ecommerce strategies for driving website traffic, tips for streamlining your online store, and so much more!

Honest ECommerce | Bonus Episode: Ecommerce Edge: Resilient Growth and Authentic Branding with Kyle Hency

January 9, 2025 Andrew Potkewitz 00:30:57 0 Comments

On this bonus episode of Honest Ecommerce, we have Kyle Hency. Kyle is the Co-founder & former CEO of Chubbies, Co-founder at Loop Returns & now Co-founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands. With years of experience building DTC brands and scaling SaaS solutions, Kyle brings a wealth of knowledge on brand growth, team leadership, and operational optimization.

We talk about simplifying operations with modern ERPs, lessons learned from scaling, empowering businesses to boost resilience and so much more!

eCommerce Fastlane | Scaling Video Content At Speed: Inside Airpost.ai’s AI-Powered Platform

January 7, 2025 Andrew Potkewitz 00:24:44 0 Comments

Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost. In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into: AI-powered video content generation at scale Streamlined social media ad production Professional studio integration with technology Affordable content creation for…

Honest ECommerce | 311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov

January 6, 2025 Andrew Potkewitz 00:27:54 0 Comments

On this episode of Honest Ecommerce, we have Shawn Khemsurov. Shawn is the Co-Founder of Electric Eye, our Shopify expert design and development agency.

We talk about simplifying Shopify migrations, upgrading your online store for better performance, optimizing UX and design, and so much more!

eCommerce Fastlane | Unboxing Success: How Custom Packaging Drives Customer Loyalty

December 20, 2024 Andrew Potkewitz 00:27:17 0 Comments

Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge warehouse automation, this conversation unpacks the future of ecommerce…

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Honest ECommerce | Bonus Episode 57: Driving Retail Success With Powerful Networking with Leo Martinez

eCommerce Fastlane | Delivering Better Customer Experiences Through Integrated Supply Chain

Honest ECommerce | 313 | Building Confidence Through Authentic Clothing | with Vicky Pasche

eCommerce Fastlane | Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce

Honest ECommerce | 312 | Maximizing ROI on Your Best Product | with Wes Horbatuck & Greg Orfe

Honest ECommerce | Bonus Episode: Ecommerce Edge: Resilient Growth and Authentic Branding with Kyle Hency

eCommerce Fastlane | Scaling Video Content At Speed: Inside Airpost.ai’s AI-Powered Platform

Honest ECommerce | 311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov

eCommerce Fastlane | Unboxing Success: How Custom Packaging Drives Customer Loyalty

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