CommerceTracks

eCommerce Fastlane | The $20 Billion Affiliate Mistake: Stop Paying for Customers Who Were Already Buying

November 25, 2025 00:47:17 0 Comments

You’re paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the “$20 billion mistake.” In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value The search-first framework that generated $10M in real revenue—reverse-engineer where customers already…

eCommerce Fastlane

eCommerce Fastlane | The $20 Billion Affiliate Mistake: Stop Paying for Customers Who Were Already Buying

00:00 / 00:47:17

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

November 24, 2025 00:30:46 0 Comments

On this episode of Honest Ecommerce, we have Chad Dime. Chad is a Co-Founder and Chairman Of The Board at DIFF Charitable Eyewear where they create designer eyewear for a fair price all while giving back.

We talk about blending value and mission to drive impact, nurturing partnerships for smarter growth, following your why to create impact and so much more!

Honest ECommerce

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

00:00 / 00:30:46

eCommerce Fastlane | Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

November 18, 2025 00:38:54 0 Comments

The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that’s reducing customer acquisition costs by treating channels as complementary systems, not competing budgets How…

eCommerce Fastlane

eCommerce Fastlane | Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

00:00 / 00:38:54

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

November 17, 2025 00:36:43 0 Comments

On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company.

We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!

Honest ECommerce

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

00:00 / 00:36:43

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

November 13, 2025 00:29:45 0 Comments

On this bonus episode of Honest Ecommerce, we have Filipe Castro Matos. Filipe is the Entrepreneur-in-Residence at Altar.io. On the side, he advises early-stage startups in crafting and executing effective Go-to-Market (GTM) strategies through hands-on support and structured frameworks.

We talk about avoiding guesswork through real user engagement, finding people who match your avatar, going where the market is active, and so much more!

Honest ECommerce

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

00:00 / 00:29:45

eCommerce Fastlane | The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One)

November 11, 2025 00:34:25 0 Comments

Here’s what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounting (“buy more, save more”) doesn’t condition customers to wait for promotions and can be a permanent offer that protects…

eCommerce Fastlane

eCommerce Fastlane | The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One)

00:00 / 00:34:25

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

November 10, 2025 00:26:06 0 Comments

On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921.

We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!

Honest ECommerce

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

00:00 / 00:26:06

eCommerce Fastlane | Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch

November 7, 2025 00:33:21 0 Comments

Most founders don’t realize they’re stuck in the ad creative grind until they’re months deep into it. Everyone’s chasing the same AI tools to pump out images and copy, but here’s what they’re missing: the real bottleneck isn’t creating ads—it’s knowing which ones will actually convert before you spend a single dollar testing them. Think…

eCommerce Fastlane

eCommerce Fastlane | Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch

00:00 / 00:33:21

eCommerce Fastlane | From App Chaos to Conversion Engine: Building Shopify Stores That Scale

November 5, 2025 00:41:05 0 Comments

Here’s what most founders don’t realize until they’re deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It’s probably your biggest bottleneck right now. Your site’s crawling from app bloat, conversion rates have plateaued, and expanding internationally feels like a six-month, six-figure nightmare you don’t have bandwidth for. Meanwhile, the…

eCommerce Fastlane

eCommerce Fastlane | From App Chaos to Conversion Engine: Building Shopify Stores That Scale

00:00 / 00:41:05

Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing

November 3, 2025 00:37:34 0 Comments

On this episode of Honest Ecommerce, we have Nate Davenport, the founder and CEO of Nebu Clothing. He is a former U.S. Marine and finance lead at Zappos who turned his frustration with poorly designed outdoor gear into a purpose-driven apparel brand focused on thoughtful design, functionality, and versatility.

We talk about building products that solve real use problems, turning events and emails into ad leverage, redefining success beyond scale and revenue, and so much more!

Honest ECommerce

Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing

00:00 / 00:37:34

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