Every time your phone rings and goes to voicemail, you’re losing a customer forever. Research shows that more than 80% of potential buyers who hit voicemail don’t call back—they head straight to Google and find your competitor instead. Think about what that means: someone saw your ad, got excited about your product, had a question…
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On this episode of Honest Ecommerce, we have Shelley Gupta. Shelley is the founder and CEO of BaKIT Box, a STEM-based baking kit that brings global flavors and cultural traditions into kitchens across America.
We talk about transforming baking into an educational tool, building growth through genuine relationships, expanding marketing beyond paid social, and so much more!
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Every Shopify brand scaling beyond six figures eventually faces this moment: you’ve got a product people actually want, demand is building, and you decide to run a launch. Then the site crashes, bots clear out inventory in seconds, real customers get locked out, and your support inbox explodes for weeks. Whether you’re dropping limited sneakers…
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On this bonus episode of Honest Ecommerce, we have Sonja Grasser, Founder of Retention Theory and a fractional Retention Consultant. Sonja helps CPG brands stop customer churn and build retention systems that become their most reliable revenue source.
We talk about connecting communication to customer longevity, applying retention rules across every direct channel, focusing on results-driven storytelling for CPG, and so much more!
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As Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their CAC creep higher every month. You know you need to diversify, and influencer marketing seems like the obvious answer. So you start DMing creators, sending free…
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On this episode of Honest Ecommerce, we have Kirsten Maitland, a U.S. Navy veteran turned Microsoft agile coach who leveraged her tech innovation expertise to co-found Rebel Cheese, an award-winning Austin-based artisanal vegan cheese company backed by Shark Tank investor Mark Cuban. Rebel Cheese is revolutionizing plant-based dairy alternatives through traditional cheesemaking techniques and has earned national recognition from The New York Times.
We talk about validating a product through emotional connection, learning to sustain momentum after viral moments, turning online orders into lasting connections, and so much more!
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As Q4 heats up, Shopify brands are facing some serious pressure—rising fulfillment costs, shifting global tariffs, and the growing complexity of scaling operations beyond your garage or living room. Today’s guest knows this space inside and out. Casey Armstrong, CMO at ShipBob, returns for his third appearance on the show—a rare honor reserved for guests…
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Welcome to eCommerce Fastlane! Q4 is in full swing, and with it comes mounting pressure for Shopify brands—admin demands are cutting into margins, operations are getting more complex, and there’s a constant buzz about AI: is it actually moving the needle, or just adding more noise? Today, we’re bringing clarity to the conversation with Edu…
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On this episode of Honest Ecommerce, we have Beau Wangtrakuldee, a scientist-turned-founder and CEO of AmorSui, a science-backed, clean medical supply brand reimagining products on the frontlines of healthcare and science.
We talk about building comfort and safety into every product, marketing through word-of-mouth momentum, discovering growth through customer feedback, and so much more!
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Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising. How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice? Today, I’m joined by Greg Tull, Director of Marketing at Classy Llama. With nearly…
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