CommerceTracks

Honest ECommerce | Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson

January 19, 2026 00:32:19 0 Comments

On this episode of Honest Ecommerce, we have Matt Ezyk. He is the Senior Director of Engineering at Hanna Andersson where he leads ecommerce and digital transformation initiatives that connect technology with business growth.

We talk about connecting tech decisions to business growth, delivering progress customers can feel, augmenting team expertise with AI tools, and so much more!

Honest ECommerce

Honest ECommerce | Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson

00:00 / 00:32:19

Honest ECommerce | Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode

January 15, 2026 00:23:17 0 Comments

On this bonus episode of Honest Ecommerce, we have Robert Khachatryan. He is the founder & CEO of Freight Right Global Logistics, a globally-recognized name in freight and freight technology.

We talk about eliminating shipping delays that kill buyer intent, building an MVP from customer feedback, rethinking traditional processes to reduce cost, and so much more!

Honest ECommerce

Honest ECommerce | Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode

00:00 / 00:23:17

eCommerce Fastlane | Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

January 13, 2026 00:31:42 0 Comments

When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking eliminates the 20-30% revenue gap plaguing most Shopify brands’ analytics, bypassing Apple ITP and ad blockers to achieve 100% order relay from Shopify to your marketing…

eCommerce Fastlane

eCommerce Fastlane | Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

00:00 / 00:31:42

Honest ECommerce | Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino

January 12, 2026 00:33:10 0 Comments

On this episode of Honest Ecommerce, we have Dima Zelikman and Co-founder and CMO at Unbound Merino.

We talk about turning personal travel pain into a business idea, creating business momentum before quitting a job, prioritizing product quality over everything and so much more!

Honest ECommerce

Honest ECommerce | Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino

00:00 / 00:33:10

eCommerce Fastlane | The Hidden Nexus Trap Costing Shopify Sellers Thousands

January 6, 2026 00:31:42 0 Comments

Most Shopify sellers have no idea they’re breaking tax laws until it’s too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax obligations beyond economic thresholds: physical locations, affiliate commissions, click-through traffic, and even trade show attendance create instant compliance requirements Why Amazon FBA sellers get blindsided when…

eCommerce Fastlane

eCommerce Fastlane | The Hidden Nexus Trap Costing Shopify Sellers Thousands

00:00 / 00:31:42

Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

January 5, 2026 00:31:01 0 Comments

On this episode of Honest Ecommerce, we have Kendal McMullen. She is a Gen Z leader challenging the corporate model and breaking down barriers built between the brand and the customer.

We talk about turning self-taught experience into full-time roles, leveraging zero-cost opportunities in 2025, optimizing AI to expand team capacity, and so much more!

Honest ECommerce

Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

00:00 / 00:31:01

eCommerce Fastlane | Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter)

December 30, 2025 00:50:13 0 Comments

Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here’s the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen before you launch a single test, using research to understand customer psychology instead of copying competitors The Intrasite Funnel diagnostic framework that reveals the four critical…

eCommerce Fastlane

eCommerce Fastlane | Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter)

00:00 / 00:50:13

Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

December 29, 2025 00:33:51 0 Comments

On this episode of Honest Ecommerce, we have Anna Brakefield. Anna is the co-founder and CEO of Red Land Cotton, a DTC brand crafting bedding, towels and more all made in the USA from cotton grown on their family farm in Alabama.

We talk about building new ventures from existing resources, teasing progress to convert followers into buyers, leading with purpose beyond just making money, and so much more!

Honest ECommerce

Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

00:00 / 00:33:51

Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

December 25, 2025 00:21:16 0 Comments

On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL.

We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!

Honest ECommerce

Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

00:00 / 00:21:16

eCommerce Fastlane | Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers

December 23, 2025 00:39:30 0 Comments

AI is reshaping customer discovery, and if you’re not showing up in ChatGPT or Perplexity recommendations, you’re invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI recommendations convert 5x better than Google clicks while 56% of searches result in zero clicks The revenue optimization framework that helped brands scale past 8 figures:…

eCommerce Fastlane

eCommerce Fastlane | Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers

00:00 / 00:39:30

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