Small and mid-sized Shopify brands have been priced out of the pro-level ad testing that eight-figure DTC brands rely on. In this episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, breaks down the AI system changing that: How 150,000 AI consumer agents rank and pressure-test ad concepts so you know what converts before launch The…
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Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy. She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition…
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Acquisition costs creeping up? If you’re a Shopify brand treating creators as a gamble, TikTok Shop is turning them into a measurable acquisition channel. In this episode, Myriah Castillo, president of Joybyte, breaks down: – The “stoplight system” that tells you exactly which creator videos deserve paid ad spend– How TikTok awareness drives a 20%…
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Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek’s Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda,…
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Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue. In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down: Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin look The two metrics that…
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Angela Clark – Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world’s most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer. Most recently VP of Digital at Patagonia, Angela now leads Eclipse…
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One Amazon brand added $215K in annual profit across 15 SKUs by replacing its software stack with coordinated AI agents. In this episode, Chad Rubin, founder and CEO of Profasee, breaks down: How named AI agents own pricing, PPC, and demand planning, working your Amazon business 24/7 Why coordinated agents beat disconnected point tools when…
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Paying more for ads while 97% of your Shopify traffic leaves without buying? The cheaper growth lever is conversion, not acquisition. In this episode, Krisztian Kiraly, International Partnership Manager at OptiMonk and former CRO agency founder, breaks down: How one brand lifted revenue 12% in under three months using AI product-page optimization, no extra ad…
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Host Jason Nyhus sat down with Torben Höhn and Jonas Dambacher from Basecom at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s vision, product strategy, and AI-powered future.
They discuss Shopware’s vision of commerce managed through AI – enabling merchants to manage their entire commerce operation with AI, including powerful demonstrations of Experience Studio where product pages can be created, updated, and personalized at scale in minutes. Relevant experiences for every shopper with mass dynamic personalization is becoming a reality, helping merchants deliver tailored experiences faster than ever while reducing manual effort. Ownership and control of data – as AI agents become more prevalent, merchants face important questions about where their customer data and proprietary business processes reside. The discussion explores why businesses increasingly want the freedom to integrate with the systems they choose while maintaining visibility and control over their data flows.
They discuss what makes Shopware different and continues to stand apart through open-source flexibility that empowers developers to extend and innovate; Shopware Payments with no penalties or fees for choosing third-party payment providers; and a commitment to merchant freedom and choice over platform lock-in. The episode also explores Shopware Nexus, the new middleware layer that simplifies integrations between Shopware and critical business systems like ERPs, shipping providers, and other APIs. The result? Faster implementations, lower costs, and more time for developers to focus on innovation instead of complex integrations.
From powering Fleurop/FTD’s global floral marketplace with real-time inventory visibility to supporting a B2B organization managing over 2 million products and highly complex sales processes, the conversation showcases how Shopware is designed to solve unique business challenges that many platforms struggle to address.
If you’re interested in the future of AI-powered commerce, merchant ownership, developer freedom, and composable commerce architecture, this is an episode you won’t want to miss.
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In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape. She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even…
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