Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can’t agree on conversions, you’re making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down: Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta How…
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On this episode of Honest Ecommerce, we have Alissa Miky. She is a Seaweed Tech Pioneer, and Founder and CEO of Aqua Theon and OoMee, the marine-powered functional beverage.
We talk about pioneering a niche in an untapped market, using cultural roots to drive innovation, using competitor research as a winning edge, and so much more!
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Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem. In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks down: Why ROAS is a vanity metric — and what contribution margin and CAC actually reveal about…
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On this episode of Honest Ecommerce, we have Tamara Coleman. Tamara is the founder of Bark Bistro who built one of the fastest-growing natural pet brands in the country.
We talk about leading a category by entering early, listening to customers to improve goods, learning while building the business, and so much more!
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Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40. In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique Klaviyo retention agency, breaks down: Why retention is a financial discipline—and why tracking revenue per recipient (not open rates) reveals what’s actually broken The…
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On this episode of Honest Ecommerce, we have Ryan Emmons, co-founder and CEO of Waiākea Hawaiian Volcanic Beverages.
We talk about building a business from a class project, starting without industry experience, building trust through consignment, and so much more!
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Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month. In this episode, Adam Callinan, CEO of Pentane and co-founder of the $60M Bottlekeeper brand, breaks down: Why ad platform metrics are always missing context—and how hidden fixed and variable costs quietly destroy margins…
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On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now available in over 1000 health food stores nationwide.
We talk about spotting an opportunity from personal experience, offering consignment as visibility strategy, learning advertisement tactics from founders, and so much more!
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Shopify brands are stacking AI tools and wasting money. If you’re not sure what to actually spend on AI at your revenue stage, this episode cuts through the noise. In this solo episode, Steve breaks down: A stage-by-stage AI investment framework from under $500K to $50M+ in annual revenue with realistic monthly budget ranges Why…
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On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.
We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!
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