Host Eric Banholz asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract customers amid today's AI tumult. “Focus on getting the product data as deep and clean as possible in a structured environment,” he replied, adding additional tactics for LLM citations and referrals. In this episode, Kenny shares…
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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-645&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co “There is absolutely no reason you should touch paid ads until you’re doing five to ten million in revenue.” That was Codie Sanchez, and the post went wide enough that DTC marketers spent a week arguing about whether they should be doing their jobs at all….
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A replay from VISIONS Summit: NYC feat. Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios.
Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios took to the VISIONS stage at MoMA last year to enlighten a room of retail executives and brand marketers about the realities of worldbuilding. Their theory: a brand’s final form is decided by the public—and the strategist’s job is to navigate that story, not control it. And they use Mercator, Buckminster Fuller, Guy Debord, free public Wi-Fi, and an acne sticker to back up their claims.
Can a startup really take on Aperol and Campari—and win?
Ana Rosenstein is the Founder and CEO of Amante 1530, a modern Italian aperitivo that is less sweet than Aperol, less bitter than Campari, and made with 25% less sugar than Aperol.
In this episode, Ana shares how she saw an opening in a category dominated by legacy brands and built Amante as a modern alternative. We talk about challenger-brand strategy, winning distribution, building desire around a premium product, changing drinking habits, and what it takes to compete against companies with much bigger budgets.
Ana also shares what she has learned moving from investor to founder, building with authenticity, and writing Drinking Alone, her Substack on ambition, relationships, identity, and modern life.
Listen wherever you get your podcasts. 🎧
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Ana Rosenstein and Amante 1530:
https://www.amante1530.com/
https://www.instagram.com/amante_1530/
https://www.tiktok.com/@amante1530
https://www.linkedin.com/in/anarosenstein/
https://drinkingalone.substack.com/
Sponsored By:
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Skylight – Go to myskylight.com/KARAGOLDIN for $30 off your 15 inch Calendar.
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/890
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What happens when you finally reach the point where you don’t have to work for money anymore? In this episode, Danny Rhodehamel shares his journey from building a $20 million swimming pool business over more than 20 years to selling it to private equity—and discovering that financial freedom changed the way he thought about entrepreneurship….
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In this episode, I sit down with Parag Mamnani, founder of Webgility.com and a former Amazon employee who managed the company’s web store developer program, to talk about what’s really happening inside the finances of thousands of e-commerce sellers. We dig into why so many sellers who look successful on paper are actually making razor…
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Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks down exactly how Jones Road builds YouTube creative that works, why incrementality is the only measurement system…
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Jason and Scot are in the same room for once, recording from Seattle after two days inside an Amazon executive briefing on grocery and Prime. They get into why grocery is the frequency engine every retailer covets, how Walmart wrote this playbook back in 1990, and what Andy Jassy actually meant when he told investors…
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One of CTC’s earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subscription economics was the only path to survival. Now he is back, and the skills he forged along the way make him a…
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Samuel Rieder is Co-Founder at dear digital, an Odoo Gold partner and Shopify Premier partner. He loves thinking about technology and building things–whether that’s companies, brands, websites, or ERP systems–and has co-founded several businesses over the years. Today, he spends his time at dear digital helping teams grow with the right tools and tech. What…
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