Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or more this year have a 77% chance of beating last year’s BFCM — with a median result of 40% growth. The brands that hold back in September are the ones that underperform in Q4….
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To Subscribe to DTC Newsletter – https://dtcnews.link/signup A brand doing under $50 million a year is putting roughly half of its combined retail media, trade, and shopper marketing budget into retail media. At larger companies that share drops toward 30, 20, then 15 percent. Mike Chiasson works on Keen’s models, which cover $45 billion in…
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Sizing may not get the same attention as assortment planning, allocation or inventory optimization, but getting it wrong can have a significant impact on retail margins. When core sizes sell out while others linger on clearance racks, retailers face lost sales, excess inventory and frustrated customers. In this special Retail Remix Deep Dive, host Kate…
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Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMS…
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To Subscribe to DTC Newsletter – https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including the tens of thousands they have not mailed in a year. Then they mail them anyway, because they are paying for them. Channing Ferrer argues both halves of that are costing you money, and he has…
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Phillip and Alicia welcome Merciv co-founder and CEO Shaia Erlbaum to the show to talk about how brands can read signals in real time, and verify their relevancy. Shaia argues that data itself is commoditizing, but verification is not. The most honest consumer signal lives too deep for surveys to reach, which is why our Signal Reports are looking deeper than stated behaviors and are telling completely new kinds of retail and culture stories.
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What happens when you stop accepting the status quo and build the solution you wish existed?
Lauren Schulte Wang is the Founder and CEO of The Flex Company, North America’s leading menstrual disc and cup brand. After years of believing her discomfort was simply part of having a period, Lauren realized the products—not her body—were the problem. That insight led her to build a company focused on reimagining period care through innovation, comfort, and education.
In this episode, Lauren shares how she challenged a category that had seen little meaningful innovation for decades, built a profitable company with products now sold in more than 30,000 retail locations, and helped change the conversation around menstrual health. We discuss product innovation, building consumer trust, competing in retail, balancing growth with profitability, and why solving a real problem is still the best foundation for building a lasting brand.
Lauren also shares what it was like taking on Meta, Google, Amazon, and other platforms over restrictions on period care advertising, the lessons she’s learned as a founder and leader, and why she believes there’s still enormous opportunity to innovate in women’s health.
It’s a conversation about entrepreneurship, resilience, challenging outdated assumptions, and building products that genuinely improve people’s lives.
Listen wherever you get your podcasts. 🎧
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Lauren Schulte Wang and The Flex Company:
https://flexfits.com/
https://www.instagram.com/flex/
https://www.instagram.com/laurenschultewang/
https://www.linkedin.com/in/laurenschulte
https://www.linkedin.com/company/the-flex-company
Sponsored By:
AT&T Business – Switch to AT&T Business at business.att.com
LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.
Athena – Give yourself back a few hours this week. Go to Athena.com/karagoldin and see who they’d pair you with this month.
Whatnot – Thinking about selling online? Download the Whatnot app today. Search W-H-A-T-N-O-T in the App Store, sign up, and start selling right away.
Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/892
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Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it. In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down: Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers The dynamic landing page tactic…
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Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggles to build real moats, whether the Dodgers and Clippers crossed ethical and legal lines, and the most important marketing distinction almost nobody is making between influencers and creators. Topics covered in this episode: Why no…
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Taylor Holiday is the founder and CEO of Common Thread Collective. Follow Taylor on X at https://x.com/taylorholiday. Work with Common Thread Collective by visiting https://www.commonthreadco.com. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges,…
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