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On today’s episode, we sit down with Trip Randall, CEO of Superfeet — a brand most people don’t think about… but probably should.
Superfeet has been around for more than 50 years, originally built out of sports medicine and trusted by athletes who actually care about performance. But like a lot of legacy brands, it faced a question: stay relevant, or get left behind.
Trip didn’t found the company — he stepped into it after decades at Nike and Denon, bringing a different lens on growth, digital, and what consumers actually pay attention to. Now he’s focused on evolving Superfeet into something modern, without losing the credibility that made it matter in the first place.
In this episode, we get into what it really takes to scale a 50-year-old brand, why some of the biggest opportunities are hiding in “unsexy” categories, and how to make people care about something they’ve been ignoring for years. We also talk about what Trip learned from building billion-dollar businesses — and what doesn’t translate when you don’t have that same machine behind you.
If you care about brand building, category disruption, or how to rethink something everyone else has overlooked — this one’s worth your time.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Trip Randall and Superfeet:
https://www.superfeet.com
https://www.instagram.com/superfeet/
https://www.linkedin.com/company/superfeet-worldwide/
https://www.linkedin.com/in/trip-randall/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/844

The Kara Goldin Show

The Kara Goldin Show | 844 Trip Randall: CEO of Superfeet

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00:00 / 00:34:11

What happens when a personal health issue exposes a much bigger problem?
On today’s episode, we welcome Brian Keller, CEO and Co-Founder of Rorra — a brand rethinking how we access clean water. After struggling to find answers for his daughter’s severe eczema, Brian discovered the role contaminated water was playing — and it changed everything.
That moment led to Rorra — a company focused on high-performance, easy-to-use water filtration that removes PFAS, lead, microplastics, and more, without the need for plumbing. In a category that hasn’t evolved in decades, Rorra is bringing transparency, better technology, and a mission-first approach to protecting families.
In this episode, Brian shares the story behind Rorra, what’s broken in the filtration industry, and why water should be viewed as a foundational pillar of health.
If you’re interested in building a purpose-driven brand or challenging a legacy category — this episode is for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Brian Keller and Rorra:
https://www.rorra.com/
https://www.instagram.com/rorra/
https://www.linkedin.com/company/rorra/
https://www.linkedin.com/in/briandavid7/
https://www.instagram.com/briandkeller7/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Dell – Find technology built for the way you work at Dell.com/DellPCs

Fatty15 – Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/843

The Kara Goldin Show

The Kara Goldin Show | 843 Brian Keller: Co-Founder & CEO of Rorra

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00:00 / 00:28:25