In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Grace Kao, Chief Marketing Officer at Snap Inc., about how changing consumer behaviors are reshaping the way brands build relationships and drive growth. Grace shares why marketing is shifting from one-way messaging toward more community-driven, two-way engagement, and what brands can learn…
The second half of the briefing starts with the experience layer that holds Amazon’s grocery push together, including the new green grocery interface and the end of the three-cart problem. From there it’s Prime at 21 years old and why Amazon would rather it never became a profit center, a walk through the Prime Air…
As COO of The Snooki Shop, Gina Cecala oversees the moving parts that customers may never see but that ultimately determine whether a brand can successfully grow. Her responsibilities span staffing, inventory, fulfillment, customer experience, expansion strategy, and daily operations across The Snooki Shop’s various locations. During her tenure, the company has increased overall sales…
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-646&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup npdigital.com Eric told Neil Patel that Pilothouse is now getting about 30% of its inbound from ChatGPT, with higher close rates and bigger deals. Neil’s response: “I guarantee your leads are down overall. Would you confirm or disagree with me?” Down about 40%. Revenue up. Neil explains…
In this episode, Dave talks to Ben who shares his insights on the Philippines work culture, covering things like internet, the regional differences in English proficiency, and the small cultural nuances that impact hiring and productivity. Timestamps 00:00 – Introduction 09:35 – Why is internet slow in the Philippines? 12:47 – How to improve internet…
On today’s episode, we welcome Ann Williams, Founder and Creative Director of Yearly Co. — a Nashville-based fine jewelry brand built around celebrating life’s milestones with timeless, solid 14k gold jewelry.
Yearly Co. started with a family tradition. Inspired by receiving gold bangles to mark meaningful moments, Ann took a metalsmithing class and began making jewelry by hand in her garage during naptime. What started as a second-career experiment in 2016 has grown into an $11.5 million direct-to-consumer business that remains 100% founder-owned and self-funded.
In this episode, Ann shares how she turned a difficult-to-size product into a competitive advantage, why Yearly Co. offers bangles in 11 sizes, how she built loyalty around milestones and repeat purchases, and why she has chosen to grow without outside capital. She also opens up about being diagnosed with breast cancer at 37, keeping the business moving during treatment, and how the experience changed the way she thinks about leadership, motherhood, business, and the moments that really matter.
Such an inspiring founder story. Listen now.
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To learn more about Ann Williams and Yearly Co.:
https://yearlyco.com/
https://www.instagram.com/yearlycompany/
https://www.instagram.com/annbrennanwilliams/
https://www.linkedin.com/in/ann-williams-3437a912
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/891
This episode is brought to you by Lightspeed. The baking aisle has been dominated by the same legacy brands for decades. But Lindsay Hancock, Founder of My Better Batch, saw an opportunity hiding between value-focused mixes and highly specialized products: a premium shortcut that could deliver the taste and experience of homemade without the work…
Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesale, Amazon and their Shopify store. Janis shares how Clothes Doctor has built a multi-channel growth engine while staying focused on making clothing…
These days, it is borderline expected that brands will use artificial intelligence in at least some capacity as part of their marketing. But they also have to tread carefully; otherwise, consumers may slam them with “AI slop” allegations. As a result, more companies are creating playbooks for how they approach these tools in consumer-facing campaigns….
Amazon is being sued by the FTC and 22 states across the entire US, alleging that Amazon has purposefully deceived third-party sellers regarding how their advertising auction system works. In this episode, Dave goes through the court fillings and press release by the FTC. As a seller, you should be very upset. Timestamps 00:00 –…
