Can a startup really take on Aperol and Campari—and win?
Ana Rosenstein is the Founder and CEO of Amante 1530, a modern Italian aperitivo that is less sweet than Aperol, less bitter than Campari, and made with 25% less sugar than Aperol.
In this episode, Ana shares how she saw an opening in a category dominated by legacy brands and built Amante as a modern alternative. We talk about challenger-brand strategy, winning distribution, building desire around a premium product, changing drinking habits, and what it takes to compete against companies with much bigger budgets.
Ana also shares what she has learned moving from investor to founder, building with authenticity, and writing Drinking Alone, her Substack on ambition, relationships, identity, and modern life.
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To learn more about Ana Rosenstein and Amante 1530:
https://www.amante1530.com/
https://www.instagram.com/amante_1530/
https://www.tiktok.com/@amante1530
https://www.linkedin.com/in/anarosenstein/
https://drinkingalone.substack.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/890