eCommerce Master Plan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.


All Episodes

eCommerce MasterPlan | 584: What Would You Do if you were embarking on a replatform in 2026? – with James Gurd

James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 584: What Would You Do if you were embarking on a replatform in 2026? – with James Gurd
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eCommerce MasterPlan | Want to be in a Keep Optimising Podcast episode?

A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved. Get involved >> https://keepopt.com/300 — Download...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | Want to be in a Keep Optimising Podcast episode?
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eCommerce MasterPlan | 583: From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 583: From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight
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eCommerce MasterPlan | 582: Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 582: Driving Profits Through Customer Service with eDesk’s Gareth Cummings
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eCommerce MasterPlan | 581: What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore

Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 581: What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore
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eCommerce MasterPlan | 580: How to Grow Sales in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 580: How to Grow Sales in 2026
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eCommerce MasterPlan | 579: From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 579: From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
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eCommerce MasterPlan | 578: What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. ...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 578: What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong
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eCommerce MasterPlan | 577: The Xero Shoes 10x Growth Story with Steven Sashen

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 577: The Xero Shoes 10x Growth Story with Steven Sashen
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eCommerce MasterPlan | 576: The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise

Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 576: The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise
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eCommerce MasterPlan | 575: The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater

Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 575: The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
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eCommerce MasterPlan | 574: eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 574: eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large
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eCommerce MasterPlan | 573: How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 573: How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
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eCommerce MasterPlan | 572: Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online

Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 572: Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online
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eCommerce MasterPlan | 571: The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 571: The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken
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