eCommerce Master Plan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.


All Episodes

eCommerce MasterPlan | 592: How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley

Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 592: How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley
Loading
/

eCommerce MasterPlan | 591: How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein

Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year.   ...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 591: How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein
Loading
/

eCommerce MasterPlan | 590: From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques

Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 590: From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques
Loading
/

eCommerce MasterPlan | 589: Fashion and Sustainability – what do consumers want now, and how can brands benefit from it?

Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 589: Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?
Loading
/

eCommerce MasterPlan | 588: From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream

Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 588: From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream
Loading
/

eCommerce MasterPlan | 587: Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward

Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 587: Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward
Loading
/

eCommerce MasterPlan | 586: WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark

Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 586: WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark
Loading
/

eCommerce MasterPlan | 585: How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 585: How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton
Loading
/

eCommerce MasterPlan | 584: What Would You Do if you were embarking on a replatform in 2026? – with James Gurd

James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 584: What Would You Do if you were embarking on a replatform in 2026? – with James Gurd
Loading
/

eCommerce MasterPlan | Want to be in a Keep Optimising Podcast episode?

A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved. Get involved >> https://keepopt.com/300 — Download...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | Want to be in a Keep Optimising Podcast episode?
Loading
/

eCommerce MasterPlan | 583: From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 583: From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight
Loading
/

eCommerce MasterPlan | 582: Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 582: Driving Profits Through Customer Service with eDesk’s Gareth Cummings
Loading
/

eCommerce MasterPlan | 581: What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore

Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 581: What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore
Loading
/

eCommerce MasterPlan | 580: How to Grow Sales in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 580: How to Grow Sales in 2026
Loading
/

eCommerce MasterPlan | 579: From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow...

Read More
eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 579: From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Loading
/