DTC Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦


All Episodes

DTC Podcast | Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

Subscribe to DTC Newsletter – https://dtcnews.link/signup Meta used to let you pick your customer in the backend. Those days are over. Post-Andromeda, the creative itself carries the targeting signal,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer
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DTC Podcast | Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most list-growth advice assumes you have a website people visit. Cove Soda doesn’t. They sell zero sugar soda in roughly 7,000 retail doors...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events
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DTC Podcast | Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Google search is changing under everyone’s feet. AI overviews are eating the top of the funnel, exact match stopped being exact years ago,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)
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DTC Podcast | Ep 622: How Outway Runs Canada and the US as Two Separate Businesses

Most brands expand into the US and treat it like the same business with a different shipping label. Outway learned it is not. Taylor Fraser is the Chief Growth...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 622: How Outway Runs Canada and the US as Two Separate Businesses
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DTC Podcast | Ep 621: Anything is possible now – The AI Creative Stack

Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon from Pilothouse joins for a fast AI check-in on what the team is actually shipping right now. Not theory. The exact tools,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 621: Anything is possible now – The AI Creative Stack
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DTC Podcast | Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt

Subscribe to DTC Newsletter – https://dtcnews.link/signup This episode, Kemberly Gong, VP of Marketing at Contentful, joins Eric to walk through what some marketing leaders are calling “The Great Content...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt
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DTC Podcast | Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects

Subscribe to DTC Newsletter – https://dtcnews.link/signup Origin owns its entire supply chain. The thread, the brass, the leather, the denim, all of it made or sourced in America, in...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects
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DTC Podcast | Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands are quietly killing themselves with growth hacks. Swapping button colors, chasing this week’s ROI, discounting to hit the number. Duncan, Strategy...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF
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DTC Podcast | Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel

Subscribe to DTC Newsletter – https://dtcnews.link/signup Recorded live at The Whalies. Enterprise brands are past the prompt-and-generate phase of AI. The conversation has moved to connected data, agentic media...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel
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DTC Podcast | Ep 618: Inside Tumble – Scaling a Nine-Figure Rug Brand

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most founders want to be first in a category. Justin Soleimani and Zach Dannett did the opposite, and built Tumble into one of...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 618: Inside Tumble – Scaling a Nine-Figure Rug Brand
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DTC Podcast | Ep 617: How to Fix a Pooched Email Account: 10 Steps to Recover DTC Deliverability [TWBERP Preview]

Subscribe to DTC Newsletter – https://dtcnews.link/signup This Friday on AKNF we’re handing over the feed for a special preview of The World’s Best Email and Retention Podcast. Your email...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 617: How to Fix a Pooched Email Account: 10 Steps to Recover DTC Deliverability [TWBERP Preview]
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DTC Podcast | Bonus: 100% Agentic on Meta at a $1B Brand | True Classic’s Ben Diamond & Triple Whale’s Maxx Blank

Subscribe to DTC Newsletter – https://dtcnews.link/signup Recorded live at True Classic HQ in Calabasas the day before the Whalies, this episode brings together two of the leaders most aggressively...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank
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DTC Podcast | Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.

Subscribe to DTC Newsletter – https://dtcnews.link/signup Neuro didn’t fight for checkout shelf space first. They built a nine-figure online business through TikTok Shop, creator marketing, Amazon, and DTC, then...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.
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DTC Podcast | Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase)

Subscribe to DTC Newsletter – https://dtcnews.link/signup The consideration phase is collapsing thanks to LLM shopping. Awareness still happens on Meta. Conversion still happens on a PDP. But the comparison...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase)
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DTC Podcast | Ep 614: Creative Is the New Conversion, Not Just Targeting — Charlie Cole, Thuma

Subscribe to DTC Newsletter – https://dtcnews.link/signup Charlie Cole watched FTD go from a $1.8 billion publicly traded company to a $60 million bankruptcy auction in eight months. His first...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma
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