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How do you raise prices on a DTC brand without killing demand? Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, then moved it...
How much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer that, and the brands defending an ambiguous brand term are...
To Subscribe to DTC Newsletter – https://dtcnews.link/signup A brand doing under $50 million a year is putting roughly half of its combined retail media, trade, and shopper marketing budget...
To Subscribe to DTC Newsletter – https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including the tens of thousands they have not mailed in a...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-646&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup npdigital.com Eric told Neil Patel that Pilothouse is now getting about 30% of its inbound from ChatGPT, with higher close rates...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-645&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co “There is absolutely no reason you should touch paid ads until you’re doing five to ten million in revenue.” That...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-644&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Phillip Jackson has spent 22 years in ecommerce, first building the software, then running agency strategy, and now running Future Commerce...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co In 2020, Amazon’s fees ran about 26% of your product cost. Today they run 34 to 40%, and once you...
To Subscribe to DTC Newsletter – https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5.0%...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Ashley Kick runs ecommerce at DÔEN (shopdoen.com), the Los Angeles apparel brand founded by sisters Margaret and Katherine Kleveland. Eric met...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co DTC Twitter has spent the last few months arguing about volume versus strategy. Aves from Pilothouse thinks both camps are...
To Subscribe to DTC Newsletter – https://dtcnews.link/signup Tyler Handley sold Inkbox to BIC for $65 million. His new company, Olauto, sells a $33 car air freshener, launched last September,...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Hannah Fleming runs performance marketing at Carve Designs (carvedesigns.com), the Northern California swim and apparel brand founded in 2003 and acquired...
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-639&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Media owns the traffic. Brand owns the site. The page in between belongs to nobody, and it’s been sitting in a...
Subscribe to DTC Newsletter – https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into marketing. At $100 to $500...
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