DTC Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦


All Episodes

DTC Podcast | Ep 638: Life After the $260M Exit: Hiya’s Adam Gillman on USANA, Target, and Going Global

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Adam Gillman co-founded Hiya Health (hiyahealth.com), the kids’ vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global
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DTC Podcast | Ep 637: “Find Them Now, Sell Them in November”: Pilothouse’s 8-Week Black Friday Prep Playbook

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co Every year around this time, Eric and Jacob record some version of this episode. This is their seventh Black Friday together,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep Playbook
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DTC Podcast | Ep 636: Inside Kiyoko Beauty’s Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Fifteen videos in a shoot day. A writer’s room where creators cross-edit each other’s scripts. Hair, makeup, and wardrobe walkthroughs before anyone...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales
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DTC Podcast | Ep 635: “Sit With the Panic”: Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)

Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co Meta has been up and down since the outage a few weeks back, and the timeline is full of advertisers feeling it....

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)
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DTC Podcast | Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous

Subscribe to DTC Newsletter – https://dtcnews.link/signup Bar Bruhis spent ten years building SaaS for Shopify brands. He helped start one of the first email capture tools in 2015, then...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous
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DTC Podcast | Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test Instead

Subscribe to DTC Newsletter – https://dtcnews.link/signup Liam Robinson and Nate Vankoughnet were two of Pilothouse’s first employees and spent years scaling some of its biggest accounts on Meta. Now...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test Instead
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DTC Podcast | Ep 632: SheFit on TikTok Shop’s Hidden Costs and Why Your New Customer Numbers Are Wrong

Subscribe to DTC Newsletter – https://dtcnews.link/signup Melissa Dusendang ran a summer contract at SheFit to “manage the chaos” for one marketing director. She never left. Years later she runs...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong
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DTC Podcast | Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse

Subscribe to DTC Newsletter – https://dtcnews.link/signup AppLovin just opened to everyone, and most DTC operators still do not know how it actually works. Jacob runs Meta at Pilothouse, which...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse
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DTC Podcast | Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands treat unauthorized sellers and copycats as a cost of doing business. Mario Simonyan treats them as your biggest untapped revenue source....

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers
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DTC Podcast | Ep 630: “The Best Ads Say Nothing” | Ari Murray, Chief Digital Officer at Salt & Stone

Subscribe to DTC Newsletter – https://dtcnews.link/signup Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from Sharma Brands, and before that worked on influencer...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone
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DTC Podcast | Ep 629: 85% of Your Email Revenue Comes From One Segment (And You’re Ignoring It)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Jordan Gordon runs CRO and retention at Pilothouse and hosts TWBERP, The World’s Best Email and Retention Podcast. He has audited somewhere in...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It)
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DTC Podcast | Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)
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DTC Podcast | Ep 628: How Unbound Merino Bootstrapped to Nine Figures Selling $90 T-Shirts

Subscribe to DTC Newsletter – https://dtcnews.link/signup Dan bootstrapped Unbound Merino from a Reddit-fueled obsession with merino wool into a brand approaching nine figures in lifetime revenue, with a warehouse...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 628: How Unbound Merino Bootstrapped to Nine Figures Selling $90 T-Shirts
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DTC Podcast | Ep 627: Why Nick Shackelford’s Personal Brand Saved His Cash Flow | Agency Confidential Preview

Subscribe to DTC Newsletter – https://dtcnews.link/signup This week on All Killer No Filler, we’re giving you a preview of Agency Confidential, the new podcast from our co-founder Jeff, and...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential Preview
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DTC Podcast | Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

Subscribe to DTC Newsletter – https://dtcnews.link/signup Gifting is one of the biggest reasons people buy online, and most brands never build for it on purpose. Matt Heckathorn runs digital...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI
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