Podcast: The Ecommerce Playbook Podcast

Get an exclusive look behind the curtain with our VP of Strategy, Luke, as he breaks down how CTC is transforming profit-driven growth through clarity, measurement, and scalable systems. Discover how our incrementality tool, daily forecasting workflows, and creative growth frameworks come together in the “prism”—our metaphor for the integrated decision-making engine that fuels brand…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | CTC Summit '25: An inside look at CTC’s exact client growth strategy

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In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just unfiltered answers. They tackle: • Why your Meta cost caps aren’t spending (and what…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | What is the future of eCom? on DTC Hotline Episode 1

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As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this episode, Richard Gaffin is joined by Joy Sharma and Jan Almuni to share the blueprint for how seven-figure brands break through to eight.They reveal the step-by-step…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | The Secret That Prepares Accelerator Brands for 8-Figure Success

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In this episode of the E-Commerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode—and explore what it reveals about content that actually resonates.What about the convo with Taylor and Andrew led to such a positive response?Turns out, the answer has less to do with tactics—and everything to do…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | Last Week’s Podcast Crushed on X—Here’s Why It Did

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After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times. In this episode, Richard Gaffin sits down with VP of Paid Media Tony Chopp to break down what really happened across those tests, including a final geo holdout study using actual Shopify revenue. The result? You’ll…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | We Ran Incrementality Tests... Meta’s Tool Didn’t Win

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In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth partner. Taylor breaks down what the deal really means, why it isn’t a retirement plan, and how private equity views agencies differently than eComm brands.• Why…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | Lessons from 11 Years of Building an Agency — and What Happened After

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At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out from behind Zoom and into a room with the people you work with. The result? Honest conversations, unexpected insights, and a clearer picture of what brands really need right now. From creative volume challenges to…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | Summit Recap: Lessons You Only Learn From Talking with Clients In Person

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00:00 / 00:22:29

The Tale of Two Cities in E-Commerce: Winners and Losers in 2025At CTC’s Client Summit, Taylor Holiday shares an unfiltered perspective on where the economy, the world, and the e-commerce landscape are headed—and why the future will be defined by a sharp divide between winners and losers.From macroeconomic pressures to changing consumer behavior, Taylor explains…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

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Can you turn 14 days into $1.28 million? We did—and we’re breaking down exactly how we crushed our million-dollar challenge! In this episode, join Richard and Luke as they unpack the intense 14-day journey that led to massive revenue success.  You’ll learn: How we strategically turned a critical marketing moment into explosive growth. The day-by-day…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | 14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!

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Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experiments with QALO, to the seismic shifts of COVID and our reinvention as a “profit agency.”  In this special episode of the podcast,…

The Ecommerce Playbook Podcast

The Ecommerce Playbook | Inside CTC’s New Strategic Partnership: What's Next?

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00:00 / 00:30:46