Podcast: eCommerce Evolution Podcast

What happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit…

eCommerce Evolution Podcast

eCommerce Evolution | 318: Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward

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00:00 / 35:25

Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and how…

eCommerce Evolution Podcast

eCommerce Evolution | 317: SEO Isn't Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets)

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00:00 / 45:11

I had fellow agency owner JC Hite join me on the pod to discuss some really important topics. Namely, is it possible to scale with stability – which for JC means scaling your business while prioritizing, family, faith and personal relationships. Here’s a look at what we discussed: Key Takeaways The “Video of Awesomeness” Hiring…

eCommerce Evolution Podcast

eCommerce Evolution | 316: Scale with Stability by Hiring World-Class Talent & Operating with Mentors

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In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce…

eCommerce Evolution Podcast

eCommerce Evolution | 315: From Hope to Reality: P&L Design That Drive E-commerce Profitability

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00:00 / 53:16

Our CEO Brett Curry sits with Jim Kennemer in this latest episode. Jim knows his stuff when it comes to tariffs, supply chain management and sourcing anything outside of China. Brett wanted to bring Jim on the pod to break down the opportunities and considerations of sourcing from Vietnam, Thailand, Indonesia, and Mexico, sharing real…

eCommerce Evolution Podcast

eCommerce Evolution | 314: Beyond China: Smart Supply Chain Diversification & Optimization Without the Pitfalls

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00:00 / 38:57

In this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation…

eCommerce Evolution Podcast

eCommerce Evolution | 313: Staying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie Weidenbach

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00:00 / 47:09

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/). Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring…

eCommerce Evolution Podcast

eCommerce Evolution | 312: Generating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah Garcia

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00:00 / 48:11

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what…

eCommerce Evolution Podcast

eCommerce Evolution | 311: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

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00:00 / 47:31

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational…

eCommerce Evolution Podcast

eCommerce Evolution | 310: Breaking Through Operational Bottlenecks: How to Scale Your Business Beyond the Founder

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In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you’re considering price increases, optimizing…

eCommerce Evolution Podcast

eCommerce Evolution | 309: Episode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025

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00:00 / 16:49