Podcast: eCommerce Evolution Podcast

eCommerce Evolution | 328: The 95-5 Rule: Why Your “Efficient” Marketing is Slowing Killing Your Brand

Are you spending more on ads but getting less in return? You’re not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls “the performance trap.” Preston breaks down the…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 328: The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand
Loading
/

eCommerce Evolution | 327: Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools

What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook’s journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 327: Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools
Loading
/

eCommerce Evolution | 326: From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann

Amazon’s 2025 Prime Day was a wake-up call for sellers – the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 326: From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann
Loading
/

eCommerce Evolution | 325: How Wholesale Shaped Pura Vida’s $135 Million Exit

When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 325: How Wholesale Shaped Pura Vida’s $135 Million Exit
Loading
/

eCommerce Evolution | 324: The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone

Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon’s “two strikes and you’re out” policy means there’s virtually no room for error. If you sell on Amazon, this episode could save your business. Amazon’s tolerance for any form of manipulation is at an all-time low. The…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 324: The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone
Loading
/

eCommerce Evolution | 323: Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf

If you’re selling on Amazon, you’re playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show,…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 323: Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf
Loading
/

eCommerce Evolution | 322: From Zero to Viral: Your TikTok Shop’s 0-$100.000 per Month Playbook

TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now.” Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 322: From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook
Loading
/

eCommerce Evolution | 321: The Power of Product Positioning and Staying Relevant for 25 Years

What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist’s vision became a $100M+ beauty empire that pioneered…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 321: The Power of Product Positioning and Staying Relevant for 25 Years
Loading
/

eCommerce Evolution | 320: From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling

When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 320: From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling
Loading
/

eCommerce Evolution | 319: Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They’ve remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the…

Read More
eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 319: Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution
Loading
/