My Wife Quit Her Job

Hosted BySteve Chou

A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.

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My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

September 2, 2025
Episode 605
 My Wife Quit Her Job 58:45
My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
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In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches.

Today, we’re tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the exact strategies that are working in 2025.