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Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

On this episode of Honest Ecommerce, we have Kendal McMullen. She is a Gen Z leader challenging the corporate model and breaking down barriers built between the brand and the customer.

We talk about turning self-taught experience into full-time roles, leveraging zero-cost opportunities in 2025, optimizing AI to expand team capacity, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing
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Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

On this episode of Honest Ecommerce, we have Anna Brakefield. Anna is the co-founder and CEO of Red Land Cotton, a DTC brand crafting bedding, towels and more all made in the USA from cotton grown on their family farm in Alabama.

We talk about building new ventures from existing resources, teasing progress to convert followers into buyers, leading with purpose beyond just making money, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton
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Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing

On this episode of Honest Ecommerce, we have Nate Davenport, the founder and CEO of Nebu Clothing. He is a former U.S. Marine and finance lead at Zappos who turned his frustration with poorly designed outdoor gear into a purpose-driven apparel brand focused on thoughtful design, functionality, and versatility.

We talk about building products that solve real use problems, turning events and emails into ad leverage, redefining success beyond scale and revenue, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing
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Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode
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Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.

We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com
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My Wife Quit Her Job Podcast | 609: Forget Apple Podcasts. This Is Where Listeners Really Are

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead.

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My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 609: Forget Apple Podcasts. This Is Where Listeners Really Are
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My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of…

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My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
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Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

On this episode of Honest Ecommerce, we have Hannah Ruhamah Crum, founder of Kombucha Kamp, coauthor of the award-winning The Big Book of Kombucha, and cofounder and former president of Kombucha Brewers International. Hannah advocates for the intersection of fermentation, the human microbiome, and transparent industry practices with the mission of “Changing the World, One Gut at a Time.”

We talk about reclaiming gut health through real food, protecting tradition through policy advocacy, building loyalty with rewards that convert, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp
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Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare.

We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN
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Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep

On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.

We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep
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