In this episode, I’m thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up.
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On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies.
We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!
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On this bonus episode of Honest Ecommerce, we have Paul Chambers, Co-Founder of SubSummit, the world’s largest conference dedicated to subscription, membership, and recurring revenue in the DTC space, with over two decades of experience in the subscription commerce economy.
We talk about how SubSummit grew from a founder meetup into a global platform, how they curate content that tracks the evolution of subscriptions, how recurring revenue is reshaping Ecommerce, and so much more!
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On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.
We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!
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On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).
We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!
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In this episode, Toni and I dive into the magic of word-of-mouth marketing and why it’s such a game-changer for businesses. We’ll share tips on creating memorable experiences that get people talking and how to naturally encourage those conversations. Plus, we’ll break down how to amplify the buzz with strategies like referral programs and authentic…
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Today, we’re continuing on with our multi part series on how to create content to promote your business. In this episode, you’ll learn how to use social media to grow your brand.
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