CommerceTracks

eCommerce Fastlane | Why Unilever Moved 50% Of Ad Budget To Micro-Influencers (And How Shopify Brands Can Copy This)

August 12, 2025 00:52:44 0 Comments

Today, we’re diving into one of the most powerful—yet often misunderstood—strategies for Shopify brands: micro-influencer marketing. If you’re tired of celebrity endorsements that feel inauthentic and paid ads with questionable ROI, this episode is for you. We’re exploring how authentic voices, strategic product seeding, and user-generated content can actually supercharge your growth while reducing those…

eCommerce Fastlane

eCommerce Fastlane | Why Unilever Moved 50% Of Ad Budget To Micro-Influencers (And How Shopify Brands Can Copy This)

00:00 / 00:52:44

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

August 11, 2025 00:26:28 0 Comments

On this episode of Honest Ecommerce, we have Hannah Ruhamah Crum, founder of Kombucha Kamp, coauthor of the award-winning The Big Book of Kombucha, and cofounder and former president of Kombucha Brewers International. Hannah advocates for the intersection of fermentation, the human microbiome, and transparent industry practices with the mission of “Changing the World, One Gut at a Time.”

We talk about reclaiming gut health through real food, protecting tradition through policy advocacy, building loyalty with rewards that convert, and so much more!

Honest ECommerce

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

00:00 / 00:26:28

eCommerce Fuel | Episode Focusing on Employee Happiness Almost Destroyed Taylor Holiday’s Business

August 8, 2025 Lee Bissonnette 54:42 0 Comments

What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I’m joined by Taylor Holiday, CEO of Common Thread Collective, who gets candid about one of the most pivotal seasons in his company’s history. Listen in as…

eCommerce Fuel

eCommerce Fuel | Episode Focusing on Employee Happiness Almost Destroyed Taylor Holiday's Business

00:00 / 54:42

eCommerce Fastlane | The Vibe Coding Warning: How Technical Debt is Silently Killing Your Shopify Store’s Revenue

August 6, 2025 00:48:28 0 Comments

Today, we’re shining a light on an invisible profit killer lurking in many Shopify stores: technical debt. It’s the hidden drag on your growth, silently creeping in as you layer on apps, experiment with new tech, and expand your team—until suddenly, you’re slowed by complexity, site issues, and mounting customer headaches. My guest today is…

eCommerce Fastlane

eCommerce Fastlane | The Vibe Coding Warning: How Technical Debt is Silently Killing Your Shopify Store's Revenue

00:00 / 00:48:28

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

August 4, 2025 00:30:35 0 Comments

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare.

We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!

Honest ECommerce

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

00:00 / 00:30:35

eCommerce Fuel | Episode Reddit Marketing, Optimizing for LLMs & AI Content Backfiring

August 1, 2025 Lee Bissonnette 41:18 0 Comments

Is Reddit the most overlooked – and potentially most powerful – marketing platform for eCommerce brands today? This week, I’m joined by my friend Danny Kirk, founder of ReddiReach, to explore the high-risk, high-reward nature of Reddit marketing, why it’s different from any other platform, and how generative AI is reshaping how people find and…

eCommerce Fuel

eCommerce Fuel | Episode Reddit Marketing, Optimizing for LLMs & AI Content Backfiring

00:00 / 41:18

My Wife Quit Her Job Podcast | 601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market

July 29, 2025 51:34 0 Comments

In this episode, I’m joined by a very special guest, Neil Patel. As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 601: Neil Patel's Blueprint For Traffic, Growth & Making Money in a Saturated Market

00:00 / 51:34

eCommerce Fastlane | The $1.2M Revenue Recovery System That Identifies 5x More Visitors Than Your Competitors

July 29, 2025 00:35:59 0 Comments

Welcome back to eCommerce Fastlane! Here’s a painful reality that’s quietly killing Shopify brands: you’re spending thousands driving traffic to your store, but 98% of those visitors are complete ghosts. They browse, they leave, and you have zero way to bring them back—while your competitors who’ve cracked visitor identification are building massive email lists…

eCommerce Fastlane

eCommerce Fastlane | The $1.2M Revenue Recovery System That Identifies 5x More Visitors Than Your Competitors

00:00 / 00:35:59

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

July 28, 2025 00:24:32 0 Comments

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

Honest ECommerce

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

00:00 / 00:24:32

eCommerce Fuel | Episode Social Fallout From Success, Embracing AI Avatars (Or Not) and What’s Behind a Booming S&P

July 25, 2025 Lee Bissonnette 32:03 0 Comments

After selling the business he built over 12 years, what’s next for Bill D’Alessandro? In this episode, Andrew reconnects with Bill, longtime friend, returning guest, and co-host of Acquisitions Anonymous, to talk about life post-exit, the unexpected challenges of newfound freedom, and how he’s thinking about AI, identity, and investing in today’s wild market. They…

eCommerce Fuel

eCommerce Fuel | Episode Social Fallout From Success, Embracing AI Avatars (Or Not) and What's Behind a Booming S&P

00:00 / 32:03