CommerceTracks

eCommerce Fastlane | The $20 Billion Affiliate Mistake: Stop Paying for Customers Who Were Already Buying

November 25, 2025 00:47:17 0 Comments

You’re paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the “$20 billion mistake.” In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value The search-first framework that generated $10M in real revenue—reverse-engineer where customers already…

eCommerce Fastlane

eCommerce Fastlane | The $20 Billion Affiliate Mistake: Stop Paying for Customers Who Were Already Buying

00:00 / 00:47:17

Commerce Famous Podcast | S3E09: Andy Barker – The Payment Eras Tour

November 24, 2025 00:44:06 0 Comments

In this episode of Commerce Famous, Jason Nyhus interviews Andy Barker, a seasoned expert in ecommerce and payments. They discuss Andy’s journey from his early days at Digital River to his experiences at GSI Commerce, Magento, Miracl, and now Pagos. The conversation highlights the evolution of the payments landscape through the eras, the importance of problem-solving in e-commerce, and the role of community in building successful platforms. Andy shares insights on how to navigate the complexities of payments and the value of partnerships in driving business success.

Commerce Famous

Commerce Famous Podcast | S3E09: Andy Barker - The Payment Eras Tour

00:00 / 00:44:06

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

November 24, 2025 00:30:46 0 Comments

Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life. On…

Honest ECommerce

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

00:00 / 00:30:46

eCommerce Fastlane | Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

November 18, 2025 00:38:56 0 Comments

The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that’s reducing customer acquisition costs by treating channels as complementary systems, not competing budgets How…

eCommerce Fastlane

eCommerce Fastlane | Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

00:00 / 00:38:56

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

November 17, 2025 00:36:43 0 Comments

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family. In 2015, he…

Honest ECommerce

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

00:00 / 00:36:43

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

November 13, 2025 00:29:45 0 Comments

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies…

Honest ECommerce

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

00:00 / 00:29:45

eCommerce Fastlane | The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One)

November 11, 2025 00:34:27 0 Comments

Here’s what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounting (“buy more, save more”) doesn’t condition customers to wait for promotions and can be a permanent offer that protects…

eCommerce Fastlane

eCommerce Fastlane | The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One)

00:00 / 00:34:27

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

November 10, 2025 00:26:06 0 Comments

Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world’s oldest bra manufacturers, and it has been size-inclusive since…

Honest ECommerce

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

00:00 / 00:26:06

eCommerce Fastlane | Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch

November 7, 2025 00:33:21 0 Comments

Most founders don’t realize they’re stuck in the ad creative grind until they’re months deep into it. Everyone’s chasing the same AI tools to pump out images and copy, but here’s what they’re missing: the real bottleneck isn’t creating ads—it’s knowing which ones will actually convert before you spend a single dollar testing them. Think…

eCommerce Fastlane

eCommerce Fastlane | Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch

00:00 / 00:33:21

eCommerce Fastlane | From App Chaos to Conversion Engine: Building Shopify Stores That Scale

November 5, 2025 00:41:08 0 Comments

Here’s what most founders don’t realize until they’re deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It’s probably your biggest bottleneck right now. Your site’s crawling from app bloat, conversion rates have plateaued, and expanding internationally feels like a six-month, six-figure nightmare you don’t have bandwidth for. Meanwhile, the…

eCommerce Fastlane

eCommerce Fastlane | From App Chaos to Conversion Engine: Building Shopify Stores That Scale

00:00 / 00:41:08