In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive….
Read More
Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks. If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building a self-managing organization that breaks through…
Read More
On this episode of Honest Ecommerce, we have John Clark, founder of Modern Shelving and Tandm Surf. John is a product-driven entrepreneur who turned a family passion into nationally recognized brands featured on Shark Tank and sold across the U.S.
We talk about turning family traditions into a business idea, finding the right partner for long-term success, building community beyond physical products, and so much more!
Read More
What happens when one of the most powerful voices in eCommerce sits down for an unfiltered conversation? In this episode, I’m joined by Bobby Morrison, Chief Revenue Officer at Shopify. With decades of experience at the intersection of tech and commerce, he offers a rare inside look at how Shopify is evolving in a world…
Read More
In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly overlooked.
Read More
Today’s episode pulls back the curtain on one of the highest ROI strategies for Shopify brands: AI-powered SEO and organic growth. If you’re watching 98% of your paid traffic slip away before converting while acquisition costs keep climbing, this episode is your wake-up call. We’re diving into the new playbook for driving organic reach that…
Read More
On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.
We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!
Read More
What happens when two car lovers bet on themselves—and win? In this episode, I’m joined by Amy and Dan Snyder of SPE Motorsport, the husband-and-wife team turning heads in the Ford performance world. From building their first parts in a garage to developing carbon fiber manifolds and launching a new classic-meets-modern car sales brand, their…
Read More
On this bonus episode of Honest Ecommerce, we have Marielle Bobo, Vice President of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to drive impactful conversations in retail and Ecommerce.
We talk about exploring global event series for innovators, planning your conference strategy in advance, learning from leading retail and DTC brands, and so much more!
Read More
In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business.
Read More
