CommerceTracks

eCommerce Fastlane | Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

November 18, 2025 00:38:54 0 Comments

The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that’s reducing customer acquisition costs by treating channels as complementary systems, not competing budgets How…

eCommerce Fastlane

eCommerce Fastlane | Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

00:00 / 00:38:54

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

November 17, 2025 00:36:43 0 Comments

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family. In 2015, he…

Honest ECommerce

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

00:00 / 00:36:43

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

November 13, 2025 00:29:45 0 Comments

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies…

Honest ECommerce

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

00:00 / 00:29:45

eCommerce Fastlane | The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One)

November 11, 2025 00:34:25 0 Comments

Here’s what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounting (“buy more, save more”) doesn’t condition customers to wait for promotions and can be a permanent offer that protects…

eCommerce Fastlane

eCommerce Fastlane | The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One)

00:00 / 00:34:25

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

November 10, 2025 00:26:06 0 Comments

Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world’s oldest bra manufacturers, and it has been size-inclusive since…

Honest ECommerce

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

00:00 / 00:26:06

eCommerce Fastlane | Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch

November 7, 2025 00:33:21 0 Comments

Most founders don’t realize they’re stuck in the ad creative grind until they’re months deep into it. Everyone’s chasing the same AI tools to pump out images and copy, but here’s what they’re missing: the real bottleneck isn’t creating ads—it’s knowing which ones will actually convert before you spend a single dollar testing them. Think…

eCommerce Fastlane

eCommerce Fastlane | Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch

00:00 / 00:33:21

eCommerce Fastlane | From App Chaos to Conversion Engine: Building Shopify Stores That Scale

November 5, 2025 00:41:05 0 Comments

Here’s what most founders don’t realize until they’re deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It’s probably your biggest bottleneck right now. Your site’s crawling from app bloat, conversion rates have plateaued, and expanding internationally feels like a six-month, six-figure nightmare you don’t have bandwidth for. Meanwhile, the…

eCommerce Fastlane

eCommerce Fastlane | From App Chaos to Conversion Engine: Building Shopify Stores That Scale

00:00 / 00:41:05

The Unofficial Shopify Podcast | Episode 592: What’s New in Shopify: November 2025

November 4, 2025 Lee Bissonnette 00:35:21 0 Comments

Variant Limits, Theme Editors, and the Updates That Matter

The Unofficial Shopify Podcast

The Unofficial Shopify Podcast | Episode 592: What's New in Shopify: November 2025

00:00 / 00:35:21

Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing

November 3, 2025 00:37:34 0 Comments

Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an infantry squad leader in the U.S. Marines, where he learned the value of gear that works under real pressure. Nebu was…

Honest ECommerce

Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing

00:00 / 00:37:34

eCommerce Fastlane | Your Phone Number Is Killing Your Conversions: How AI Voice Agents Turn Missed Calls Into Revenue

October 28, 2025 00:42:04 0 Comments

Every time your phone rings and goes to voicemail, you’re losing a customer forever. Research shows that more than 80% of potential buyers who hit voicemail don’t call back—they head straight to Google and find your competitor instead. Think about what that means: someone saw your ad, got excited about your product, had a question…

eCommerce Fastlane

eCommerce Fastlane | Your Phone Number Is Killing Your Conversions: How AI Voice Agents Turn Missed Calls Into Revenue

00:00 / 00:42:04

ecommerce