Out of millions of Shopify merchants, only 30 went live with OpenAI’s Instant Checkout before it got killed six months later. Here’s what actually happened with agentic commerce, and what to do about it. In this solo episode, Steve breaks down: The foundational gap that doomed Instant Checkout from day one (OpenAI launched without solving…
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A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you’re likely overpaying too. In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down: Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you’d already close…
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Host Jason Nyhus catches up with Scott Ohsman, VP of Digital Commerce at Quickfire Digital Commerce Agency, and host of the wildly popular podcast Always Off Brand. In this episode, Scott uncorks behind-the-scenes stories from his 30+ years in retail, including how he went from selling outdoor gear to mastering Amazon’s marketplace long before it was obvious to everyone else. You’ll discover why his podcast, Always Off Brand, is a breath of fresh air—combining pop culture, industry secrets, and real talk—plus how he sources engaging guests and keeps the content relatable and fun.
Scott shares his bold predictions on AI’s future in e-commerce, practical tips on navigating the B2B and B2C worlds, and why honest conversations matter more than ever in a noisy, hype-driven industry. He breaks down the hilarious origins of his podcast’s unique personality—including his love for Yiddish words and regional accents—and why authenticity is his secret weapon. If you’re tired of corporate pump and dump and want real insights with a side of entertainment, this episode is your antidote. Whether you’re a seasoned seller, a new entrant, or just love clever industry storytelling, Scott Will inspire you to level up your game—and remind you that sometimes, the best knowledge comes from those who keep it off the record.
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Shopify’s free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don’t have a replacement plan yet. In this episode, Riikka Söderlund, COO of Katana, breaks down: Why Shopify brands unknowingly sell at a loss—and how real-time COGS visibility fixes it How inventory accuracy now directly affects Google Shopping placement…
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Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it’s costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale The Profit360 framework that connects your P&L,…
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Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened. In this solo episode, Steve breaks down what Shopify’s agentic storefronts launch actually means for your business: Why AI-referred shoppers convert 31% higher than other traffic sources—and how to show up before competitors do The…
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Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can’t agree on conversions, you’re making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down: Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta How…
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Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem. In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks down: Why ROAS is a vanity metric — and what contribution margin and CAC actually reveal about…
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Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40. In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique Klaviyo retention agency, breaks down: Why retention is a financial discipline—and why tracking revenue per recipient (not open rates) reveals what’s actually broken The…
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Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month. In this episode, Adam Callinan, CEO of Pentane and co-founder of the $60M Bottlekeeper brand, breaks down: Why ad platform metrics are always missing context—and how hidden fixed and variable costs quietly destroy margins…
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