The Kara Goldin Show

Hosted ByKara Goldin

Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well as updates on all of Kara’s latest ventures, check out karagoldin.com.


All Episodes

The Kara Goldin Show | 821 Lauren Stephens: Co-Founder of Dudley Stephens

On today’s episode, we welcome Lauren Stephens, Co-Founder of Dudley Stephens — the cult-favorite apparel brand redefining everyday essentials and making the turtleneck cool again. What began as a reimagined fleece silhouette has grown into a beloved, functional-yet-fashionable brand known for timeless design, versatility, and effortless polish.
In this conversation, Lauren shares how focusing on one iconic piece helped build a loyal following, why simplicity can be a powerful differentiator in a crowded fashion market, and what it takes to scale thoughtfully without chasing trends. We talk about building a brand with family, balancing function and fashion, creating wardrobe staples that last, and how intentional storytelling can turn a single product into a movement. A thoughtful episode for founders, creatives, and anyone building something meant to stand the test of time.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Lauren Stephens and Dudley Stephens:
https://www.dudleystephens.com
https://www.instagram.com/laurendudleystephens/
https://www.instagram.com/dudleystephens/
https://www.linkedin.com/company/dudley-stephens/

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/821

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The Kara Goldin Show | 821 Lauren Stephens: Co-Founder of Dudley Stephens
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The Kara Goldin Show | 820 Andy Freed: Author of Lead Like the Boss

On today’s episode, Kara welcomes Andy Freed, author of the new book Lead Like the Boss. With more than 30 years of experience leading organizations through growth and transformation, Andy has built his career around a powerful belief: communication isn’t just part of leadership — it is leadership. From coaching CEOs to guiding global coalitions — and serving as Chairman of the Board at Virtual, Inc. — Andy has seen firsthand that strategy succeeds or fails based on how well leaders communicate.
In Lead Like the Boss, Andy challenges leaders to rethink how they show up in moments that matter. Drawing inspiration from Bruce Springsteen concerts and decades of executive experience, he introduces practical tools like the “Think, Feel, Do” framework — three questions every leader should answer before any meeting, presentation, or major change initiative. The book reframes leadership as performance — not in a theatrical sense, but in the intentional preparation, sequencing, and presence that shape how messages land.
In this episode, Andy shares why leaders underestimate the communication risk of change, how different “flavors” of change require different messaging strategies, and why technology has made communication easier — but often less effective. We discuss the power of recognition, the importance of planning communication like a setlist, and how small, intentional interactions can dramatically shift engagement and alignment inside organizations.

Whether you’re leading a company, managing a team, or simply trying to show up with more clarity and impact, this conversation offers actionable insight into how communication can elevate performance at every level. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Andy Freed and Lead Like the Boss:
https://www.linkedin.com/in/andyfreed/
https://www.instagram.com/afreed29/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

Quince – Go to Quince.com/karagoldin for free shipping and 365-day returns

Gruns – Save up to 52% off with code GOLDIN at Gruns.co

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/820

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The Kara Goldin Show | 820 Andy Freed: Author of Lead Like the Boss
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The Kara Goldin Show | 819 Bobby Bitton: Co-Founder & CEO of O Positiv Health

On today’s episode, we welcome Bobby Bitton, Co-Founder & CEO of O Positiv Health — the women’s wellness brand on a mission to turn taboo into mainstream conversation. Inspired by his sister’s struggle with severe PMS and backed by his training as a Stanford nutritionist, Bobby helped launch the first-ever PMS gummy and build what is now the #1 women’s health brand on Amazon, with over 25 million bottles sold.
In our conversation, Bobby shares how O Positiv scaled from a bold DTC idea into a national retail powerhouse, why humor and authenticity can coexist with science and credibility, and what it takes to build trust in historically overlooked health categories. We also discuss the role of education and data in shaping modern health brands, sibling dynamics in business, and how tackling stigma can unlock both cultural and commercial impact. A powerful episode for founders, operators, and anyone passionate about building brands that truly serve.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Bobby Bitton and O Positiv Health:
https://www.opositiv.com
https://www.instagram.com/opositiv/
https://www.linkedin.com/in/bobbybitton/

Sponsored By:

OneSkin – Try OneSkin with 15% off using code KARAGOLDIN at oneskin.co/KARAGOLDIN

Bombas – Go to Bombas.com/KARA and use code KARA for 20% off your first purchase

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/819

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The Kara Goldin Show | 819 Bobby Bitton: Co-Founder & CEO of O Positiv Health
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The Kara Goldin Show | 818 Dr. Nayan Patel: Founder of Auro Wellness

On today’s episode, we welcome Dr. Nayan Patel, Founder of Auro Wellness — the science-driven wellness and skincare brand centered on the power of topical glutathione, often called the body’s “master antioxidant.” A pharmacist with more than 30 years of experience in advanced biochemistry, Dr. Patel has dedicated his career to understanding how oxidative stress impacts the body and how to support cellular health more effectively.
In this conversation, we explore why glutathione plays such a critical role in detoxification, energy, and healthy aging — and why traditional delivery methods often fall short. Dr. Patel shares the science behind Auro’s patented antioxidant delivery system, how topical application can improve absorption, and why internal health and external beauty are deeply connected. We also discuss misconceptions around detox, the future of longevity science, and what it takes to build a brand rooted in rigorous research. A thoughtful episode for anyone interested in cellular health, innovation, and science-backed wellness.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Dr. Nayan Patel and Auro Wellness:
https://www.aurowellness.com
https://www.instagram.com/aurowellness/
https://www.linkedin.com/in/nayan-patel-pharmd/

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/818

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The Kara Goldin Show | 818 Dr. Nayan Patel: Founder of Auro Wellness
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The Kara Goldin Show | 817 Vy Nguyen: Co-CEO of Avocado Green Brands

On today’s episode, Kara welcomes Vy Nguyen, Co-CEO of Avocado Green Brands and Founder of Brentwood Home — a leader building one of the most recognized names in organic, non-toxic mattresses and sustainable home goods.
Vy’s entrepreneurial journey began in 2010 when he launched Brentwood Home with his own capital, focused on wellness, craftsmanship, and vertical integration. In 2018, he helped bring Brentwood Home together with Avocado to form Avocado Green Brands — creating a unified company built around transparency, long-term thinking, and products designed to be better for people and the planet. Today, Avocado has become a trusted name for consumers seeking healthier homes without compromising on quality or growth.
In this episode, Vy shares what it really takes to operationalize sustainability at scale, how to build long-term trust with consumers, and why mission must live beyond marketing and inside every department. From leadership structure to supply chain decisions, this conversation is a thoughtful look at how values-driven companies can compete — and win — in today’s market.
If you’re interested in the future of sustainable business, building mission-driven companies, or how companies create lasting trust with consumers — this episode is for you.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Vy Nguyen and Avocado Green Brands:
https://www.avocadogreenmattress.com/
https://www.instagram.com/avocado.green
https://www.linkedin.com/in/vy-nguyen-830400107/

Sponsored By:

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/817

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The Kara Goldin Show | 817 Vy Nguyen: Co-CEO of Avocado Green Brands
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The Kara Goldin Show | 816 Sunny Beutler: CEO of Sunrider

On today’s episode, we welcome Sunny Beutler, CEO of Sunrider International — the global wellness company founded by her parents in 1982 and known as the Original Herbal Wellness & Beauty Experts. After beginning her career in law, Sunny stepped into the family business and now leads the 40+ year-old brand as it blends ancient Eastern herbal traditions with modern Western science across nearly 50 countries.
In this episode, Sunny shares what it takes to re-energize a legacy company while honoring its roots, how she balances family dynamics in business, and why holistic wellness is more relevant than ever. We also discuss leadership, motherhood, cultural heritage, and scaling with integrity. A meaningful conversation for founders, next-generation leaders, and anyone navigating legacy and reinvention.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Sunny Beutler and Sunrider International:
https://www.sunrider.com
https://www.instagram.com/sunrider
https://www.linkedin.com/company/sunrider-international/
https://www.linkedin.com/in/sunny-beutler/

Sponsored By:

Jones Road Beauty – Get a free Shimmer Face Oil on your first purchase. Head to Jonesroadbeauty.com and use code KARAGOLDIN at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/816

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The Kara Goldin Show | 816 Sunny Beutler: CEO of Sunrider
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The Kara Goldin Show | 815 Hannah Barnstable: Co-Founder & CEO of Seven Sundays

On today’s episode, we welcome Hannah Barnstable, CEO & Co-Founder of Seven Sundays — the certified B Corp breakfast brand on a mission to flip the cereal aisle on its head. What began as a farmer’s market side hustle after Hannah left her investment banking career has grown into one of the largest natural cereal brands in the U.S., now found in Whole Foods, Sprouts, Costco, Target, and more.
Inspired by a honeymoon discovery of real muesli in New Zealand, Hannah set out to prove that breakfast could be made with 100% real ingredients — no refined sugars, artificial flavors, dyes, preservatives, GMOs, or glyphosate. In this conversation, we talk about building a mission-driven CPG brand from scratch, pioneering upcycled ingredients in cereal, scaling sustainably, and redefining what the American morning routine can look like. A thoughtful episode for founders, operators, and anyone passionate about real food, better systems, and building brands with purpose.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Hannah Barnstable and Seven Sundays:
https://www.sevensundays.com
https://www.instagram.com/sevensundayscereal/
https://www.linkedin.com/company/seven-sundays/
https://www.linkedin.com/in/hannah-barnstable/

Sponsored By:

NerdWallet – Go to NerdWallet.com/KARAGOLDIN to find the funding you deserve.

HomeServe – Go to HomeServe.com to find the plan that’s right for you.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/815

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The Kara Goldin Show | 815 Hannah Barnstable: Co-Founder & CEO of Seven Sundays
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The Kara Goldin Show | 814 Thomas Bowman: Co-Founder & CEO of Eclipse Foods

On today’s episode, we welcome Thomas Bowman, Co-Founder & CEO of Eclipse Foods — the plant-based dairy company built on one bold idea: replicate real dairy, don’t compromise on it. A classically trained chef who worked in 16 Michelin-starred kitchens before moving into food innovation, Thomas brings culinary precision and food science together to create non-dairy products that truly match the taste, texture, and functionality of conventional dairy.
In this conversation, Thomas shares his journey from fine dining to leading R&D at JUST, where he helped bring products like JUST Mayo to market, and how those lessons shaped Eclipse from day one. We talk about the “replication, not alternative” philosophy, the science behind building dairy without the cow, scaling disruptive food products, and what it really takes to change consumer behavior in a legacy category. A must-listen for founders, food innovators, and anyone interested in the future of sustainable dairy.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Thomas Bowman and Eclipse Foods:
https://www.eclipsefoods.com
https://www.instagram.com/eclipsefoods/
https://www.linkedin.com/in/thomas-bowman-b2a2a9195

Sponsored By:

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Pebl – Manage your global workforce in one place. Go to Hipebl.ai to get a free estimate.

Upwork – Visit Upwork.com right now and post your job for free and connect with top talent.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/814

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The Kara Goldin Show | 814 Thomas Bowman: Co-Founder & CEO of Eclipse Foods
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The Kara Goldin Show | 813 Lucia Smigel: Co-Founder & CEO of Supersmile

On today’s episode, we welcome Lucia Smigel, CEO & Co-Founder of Supersmile — the pioneering oral care brand she built alongside her late husband, Dr. Irwin Smigel, known as the “Father of Aesthetic Dentistry.” What began with a clinical breakthrough in tooth bonding evolved into a global brand built on one core belief: the mouth is the gateway to total health.
Lucia shares how a personal observation — that traditional toothpaste was too abrasive for bonded teeth — led to the creation of Calprox®, a patented, non-abrasive whitening formula that changed the category. We talk about building a brand from science, leading in a male-dominated industry, stepping fully into CEO after loss, and carrying forward a multi-generational, women-led legacy. A powerful conversation about resilience, innovation, and building something meant to last.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Lucia Smigel and Supersmile:
https://www.supersmile.com/
https://www.instagram.com/supersmileofficial/
https://www.instagram.com/smigellucia/
https://www.linkedin.com/in/lucia-smigel-a421a127/

Sponsored By:

Odoo – Discover how Odoo can take your business to the next level by visiting Odoo.com

Found – Open a Found account for FREE at Found.com

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/813

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The Kara Goldin Show | 813 Lucia Smigel: Co-Founder & CEO of Supersmile
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The Kara Goldin Show | 812 Kailey Bradt: CEO of Sonsie

On today’s episode, we welcome Kailey Bradt, CEO of Sonsie — the clean, vegan, and cruelty-free skincare brand redefining mindful beauty through high-performance essentials rooted in simplicity and self-acceptance. A chemical engineer and former beauty founder, Kailey represents a new generation of leaders bringing technical rigor, sustainability, and product-first thinking to an industry often driven by hype.
In this episode, Kailey shares her journey from engineering to entrepreneurship to CEO, what she had to unlearn transitioning from founder to leader, and how she’s helping build a slower, more intentional beauty brand. We talk about translating authenticity into formulation, raising the bar on sustainability with compostable packaging, and leading with credibility in a high-visibility space. A thoughtful conversation for founders, operators, and anyone building brands grounded in integrity and innovation.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Kailey Bradt and Sonsie:
https://www.sonsieskin.com
https://www.instagram.com/sonsieskin/
https://www.linkedin.com/in/kaileyb/
https://www.instagram.com/kaileyraee/

Sponsored By:

Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

Function Health – Visit FunctionHealth.com/KARA or use gift code KARA25 for a $25 credit towards your membership!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/812

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The Kara Goldin Show | 812 Kailey Bradt: CEO of Sonsie
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The Kara Goldin Show | 811 Steve Weiss: Co-Founder & CEO of Snakkidz

On today’s episode, we welcome Steve Weiss, CEO and Co-Founder of Snakkidz — a fast-growing brand on a mission to make healthier snacking easier and more accessible for families. With allergen-free, low-sugar snacks made from organic ingredients and no seed oils, Snakkidz is helping redefine what parents can expect from the snack aisle.
Driven by a passion for food literacy, Steve built Snakkidz to give parents more confidence in what they’re feeding their kids — proving that convenience and nutrition don’t have to be a trade-off. As the brand continues to grow nationwide, its focus remains simple: create snacks families can trust.
In this episode, Steve shares why he started Snakkidz, the lessons he’s learned as a founder, and what it takes to stand out in a crowded category. We discuss navigating food labels, the evolving definition of “healthy,” and how brands can better support modern families. A great conversation for founders, parents, and anyone interested in building products that solve real everyday challenges.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Steve Weiss and Snakkidz:
https://www.snakkidz.com
https://www.instagram.com/snakkidz
https://www.linkedin.com/company/snakkidz/
https://www.linkedin.com/in/steve-weiss-5b190337/

Sponsored By:

Bilt – Join the loyalty program for renters at Joinbilt.com/KARAGOLDIN

Honeylove – Save 20% off Honeylove at Honeylove.com/KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/811

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The Kara Goldin Show | 811 Steve Weiss: Co-Founder & CEO of Snakkidz
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The Kara Goldin Show | 810 Krissy Cela: Co-Founder of Oner Active

On today’s episode, we welcome Krissy Cela, Co-Founder and Creative Director of Oner Active and Founder of EvolveYou — a global fitness brand built to help women feel strong, confident, and supported in their bodies. What began as Krissy’s personal frustration with finding functional, flattering activewear for women who lift has grown into one of the fastest-growing fitness brands in the world, built entirely from the ground up and fueled by a deeply engaged community.
Krissy shares how she built Oner Active without outside funding by staying hyper-connected to her audience and designing products that solve real needs. We talk about building a brand by women, for women in a male-dominated industry, why community has been the brand’s greatest growth driver, and how authenticity and purpose can scale alongside profitability. Krissy also opens up about expanding the brand ecosystem through EvolveYou, advocating for women’s health, and redefining what strength looks like — both in fitness and in leadership.
This is a powerful conversation for founders, operators, and anyone interested in building a consumer brand rooted in connection, trust, and real-world impact.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Krissy Cela and Oner Active:
https://www.oneractive.com
https://www.instagram.com/oneractive/
https://www.instagram.com/krissycela/
https://www.linkedin.com/in/krissycela/

Sponsored By:

QUO – Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/karagoldin

Warby Parker – Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/810

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The Kara Goldin Show | 810 Krissy Cela: Co-Founder of Oner Active
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The Kara Goldin Show | 809 Sandra Powers Murphy: Founder of Scarlett Chase

On today’s episode, we welcome Sandra Powers Murphy, Founder & CEO of Scarlett Chase — a luxury footwear brand proving women no longer have to choose between style and support. By blending European craftsmanship with patented, orthotic-grade technology, Scarlett Chase is redefining performance luxury with shoes engineered for what Sandra calls “The Runway of Life.”
Sandra’s journey began with a personal frustration after a successful career in finance — she couldn’t find shoes that were both beautiful and truly wearable. Rather than settle, she identified a gap in the market and built a brand handcrafted in Italy with sneaker-like construction and proprietary support designed to challenge expectations around women’s footwear.
In this episode, Sandra shares how she pivoted industries to launch a fast-growing brand, what it takes to innovate in a legacy category, and why designing by women for women creates a meaningful advantage. We discuss navigating today’s retail landscape, leading with discipline, and turning a personal pain point into a powerful business. A great conversation for founders, leaders, and anyone inspired to build something better.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Sandra Powers Murphy and Scarlett Chase:
https://www.scarlettchase.com/
https://www.linkedin.com/in/s-p-m/
https://www.instagram.com/scarlettchase.co/
https://www.linkedin.com/company/scarlettchase/

Sponsored By:

RULA – Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/809

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The Kara Goldin Show | 809 Sandra Powers Murphy: Founder of Scarlett Chase
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The Kara Goldin Show | 808 Amy Smilovic: Founder of TIBI & Author of Almost Reckless

On today’s episode, we welcome Amy Smilovic, Founder & Creative Director of Tibi and author of the new book Almost Reckless. What started in 1997 with $15,000 and no formal fashion training has grown into one of the most respected independently owned luxury brands — built not on focus groups or algorithms, but on rigorously defined principles and instinct.
In this conversation, Amy shares how she rebuilt her $70M business by rejecting sameness, redefining traditional success metrics, and embracing what she calls the “Creative Pragmatist” mindset — balancing bold creativity with discipline and utility. We talk about navigating “the good ick” before growth, knowing when a risk aligns with your values, building community without chasing trends, and leading with conviction in an era dominated by data. A thoughtful episode for founders, creatives, and anyone committed to building something original with structure, clarity, and courage.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Amy Smilovic and TIBI:
https://www.penguinrandomhouse.com/books/773715/almost-reckless-by-amy-smilovic/
https://tibi.com/
https://www.instagram.com/tibi/
https://www.instagram.com/amysmilovic/
https://www.linkedin.com/in/amy-smilovic/

Sponsored By:

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/808

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The Kara Goldin Show | 808 Amy Smilovic: Founder of TIBI & Author of Almost Reckless
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The Kara Goldin Show | 807 Joey Zwillinger: Co-Founder & CEO of Biologica

On today’s episode, we welcome Joey Zwillinger, Co-Founder and CEO of Biologica — a science-backed wellness brand redefining hormonal health for women at every life stage. Best known for co-founding Allbirds and leading the company through its IPO, Joey is now applying his category-creation expertise to a new frontier: women’s wellness. Built alongside his wife Elizabeth and inspired by her lived experience navigating decades of hormonal shifts, Biologica was created to address a major gap in the supplement industry — the lack of targeted, stage-specific support for women.
Joey’s path to launching Biologica reflects a career dedicated to purpose-driven innovation. After helping scale one of the most recognizable direct-to-consumer brands of the last decade, he turned his focus toward consumer health, bringing together clinical expertise, thoughtful design, and a mission to better support women’s biology. Formulated with OB/GYNs and naturopathic doctors, Biologica’s effervescent Essentials offer a pill-free, daily ritual designed to deliver energy, balance, and long-term vitality without the overwhelm of complicated routines. By blending science with accessibility, the brand is helping reimagine what modern supplementation can look and feel like.
In this episode, Joey shares what he learned building Allbirds and how those lessons translate — and sometimes don’t — in the health and wellness space. We discuss identifying white space in a crowded market, building a brand from real consumer pain points, and why treating women as one-size-fits-all is no longer acceptable. Joey also offers insights on leadership, scaling with intention, partnering with family, and the future of direct-to-consumer in consumer health. A thoughtful conversation for founders, innovators, and anyone interested in the evolving landscape of wellness.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Joey Zwillinger and Biologica:
https://www.biologica.com/
https://www.instagram.com/biologica
https://www.linkedin.com/company/biologica-inc/
https://www.linkedin.com/in/jzwillinger/

Sponsored By:

Wix -Try Wix Harmony for free at wix.com/harmony

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/807

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The Kara Goldin Show | 807 Joey Zwillinger: Co-Founder & CEO of Biologica
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