The Kara Goldin Show

Hosted ByKara Goldin

Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well as updates on all of Kara’s latest ventures, check out karagoldin.com.


All Episodes

The Kara Goldin Show | 800 Heather Morgan: CEO of Neurobiologix

On today’s episode, we welcome Heather Morgan, CEO of Neurobiologix — the science-driven wellness company using nutrigenomics to personalize supplements and help people get to the root cause of their health challenges.
Neurobiologix is redefining how we think about supplementation. Instead of generic, one-size-fits-all products, the company pairs advanced genetic testing with practitioner-grade formulas designed to support immune, cognitive, and neurological health based on an individual’s DNA. Neurobiologix represents an evolution toward precision, personalization, and evidence-based care.
In this episode, Heather shares how Neurobiologix blends genetics, technology, and clinical expertise to deliver smarter wellness solutions, why personalization is critical in an industry full of noise, and how partnering with healthcare providers helps build real trust and long-term impact. We dive into nutrigenomics, root-cause health, leadership lessons from scaling a science-backed company, and where precision wellness is headed next. This is a thoughtful conversation for founders, operators, and anyone interested in the future of personalized health.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Heather Morgan and Neurobiologix:
https://www.neurobiologix.com/
https://www.linkedin.com/in/meetheathermorgan/
https://www.linkedin.com/company/neurobiologix/

Sponsored By:

Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

Function Health – Visit FunctionHealth.com/KARA or use gift code KARA25 for a $25 credit towards your membership!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/800

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The Kara Goldin Show | 800 Heather Morgan: CEO of Neurobiologix
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The Kara Goldin Show | 799 Raj Alva: Co-Founder of Whiskey JYPSI

On today’s episode, we welcome Raj Alva, Co-Founder of Whiskey JYPSI — the award-winning whiskey brand redefining modern American whiskey through craft, culture, and storytelling.
Raj is a serial entrepreneur, brand architect, and investor known for building culturally resonant consumer brands that thrive during moments of disruption. With Whiskey JYPSI, he saw white space in a category steeped in tradition and chose to approach it differently — focusing on blending excellence, creative freedom, and emotional connection rather than owning a distillery or following conventional playbooks.
In this episode, Raj shares how Whiskey JYPSI was built by leaning into uncertainty, why blending can be a creative advantage, and what it takes to build a brand that resonates beyond the bottle. We dive into brand-building during disruption, the role of culture and storytelling in consumer loyalty, founder responsibility beyond profit, and how values-driven leadership creates durable, meaningful businesses. This conversation offers powerful insight for founders, operators, and anyone building brands with intention and conviction.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Raj Alva and Whiskey JYPSI:
https://www.linkedin.com/in/raj-alva-a654801/
https://www.linkedin.com/company/whiskeyjypsi/

Sponsored By:

Bilt – Join the loyalty program for renters at JoinBilt.com/KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/799

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The Kara Goldin Show | 799 Raj Alva: Co-Founder of Whiskey JYPSI
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The Kara Goldin Show | 798 Kayse Gehret: Founder of Microdosing for Healing

On today’s episode, we welcome Kayse Gehret, Founder and Microdosing Guide behind Microdosing for Healing — a global education platform bringing clarity, intention, and responsibility to the rapidly growing conversation around microdosing.
With nearly 30 years of experience in the healing arts, Kayse has supported more than 1,400 individuals across 30+ countries. Her work stands apart for its grounded, nervous-system–informed approach, emphasizing preparation, integration, and discernment over hype or quick fixes. Rather than treating microdosing as a trend, Kayse frames it as a deeply personal practice rooted in safety, self-awareness, and lived experience.
In this episode, Kayse breaks down what microdosing actually is (and what it isn’t), who it may or may not be right for, and what responsible guidance looks like in a space often clouded by misinformation. We explore how to begin thoughtfully, what to look for in a guide or program, what to realistically expect, and why integration matters just as much as the protocol itself. This is an honest, educational conversation for anyone curious, cautious, or simply looking for better information.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Kayse Gehret and Microdosing for Healing:
https://www.microdosingforhealing.com/
https://www.instagram.com/kaysegehret/
https://www.linkedin.com/in/kaysegehret/

Sponsored By:

BetterWild – up to 40% off your order at betterwild.com/KARAGOLDIN

Circleback – Go to Circleback.ai and use code KARA for 1 month free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/798

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The Kara Goldin Show | 798 Kayse Gehret: Founder of Microdosing for Healing
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The Kara Goldin Show | 797 Genevieve Dolan: Founder & CEO of Golden Child Beauty

On today’s episode, we welcome Genevieve Dolan, Founder & CEO of Golden Child Beauty — the modern skincare brand built around balance, simplicity, and supporting skin through real life.
Genevieve’s path to building Golden Child Beauty was shaped by years of navigating cystic acne, prescription treatments, and extremes that often left her skin — and confidence — worse off. Instead of launching an overwhelming routine, she chose a radically restrained approach: a simple system designed to calm, hydrate, and support the skin barrier, while working alongside stress, seasonal changes, and even dermatologist-prescribed treatments.
In this episode, Genevieve shares why doing less can actually create better results, how emotional trust plays a role in skincare, and what it takes to build products people rely on — not just physically, but emotionally. We talk about restraint in a hype-driven industry, transparency, product compatibility, and how to scale a brand without losing its intention. A thoughtful conversation for founders, operators, and anyone rethinking how skincare — and self-care — can feel more supportive and human.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Genevieve Dolan and Golden Child Beauty:
https://www.goldenchildskin.com
https://www.instagram.com/goldenchildskin/
https://www.instagram.com/vievesss/
https://www.linkedin.com/in/gsdolan/

Sponsored By:

Upwork – Visit Upwork.com right now and post your job for free and connect with top talent.

Quo – Try Quo for free, PLUS get 20% off your first 6 months when you go to Quo.com/karagoldin

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/797

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The Kara Goldin Show | 797 Genevieve Dolan: Founder & CEO of Golden Child Beauty
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The Kara Goldin Show | 796 Kristi Lord: Co-Founder of L’AVANT Collective

On today’s episode, we welcome Kristi Lord, Co-Founder of L’AVANT Collective — the plant-based, design-forward home care brand redefining how everyday cleaning looks, feels, and smells.

Kristi’s journey to entrepreneurship wasn’t linear. After spending two decades in finance and accounting, she and co-founder Lindsay Droz set out to challenge an overlooked category by creating high-performance, non-toxic home care products that were not only effective, but beautiful enough to live on your countertop.

In this episode, Kristi shares how L’AVANT Collective was built at the intersection of efficacy, sustainability, and luxury — from developing formulas that truly work to scaling into more than 1,000 retail locations nationwide. We dive into co-founder dynamics, trust and alignment, category creation, and what it takes to grow a values-driven brand without losing its essence. A thoughtful, inspiring conversation for founders, operators, and anyone reimagining how functional products can also be aspirational.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Kristi Lord and L’AVANT Collective:
https://www.instagram.com/lavantcollective
https://www.linkedin.com/company/lavant-collective
https://www.linkedin.com/in/kristi-lord/
https://www.lavantcollective.com

Sponsored By:

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

RULA – Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

Wix -Try Wix Harmony for free at wix.com/harmony

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/796

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The Kara Goldin Show | 796 Kristi Lord: Co-Founder of L’AVANT Collective
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The Kara Goldin Show | 795 Alex Whitmore: Founder & CEO of Taza

On today’s episode, we welcome Alex Whitmore, Founder & CEO of Taza Chocolate — the pioneering craft chocolate brand known for its bold, stone-ground texture and radical transparency in sourcing.
Alex’s journey began with a single cup of traditional stone-ground chocolate in Oaxaca, Mexico — an experience that completely reshaped how he thought about food, sourcing, and business. When he returned to Boston, he and his wife Kathleen Fulton began making chocolate using the traditional methods he learned there, and Taza was born.
In this episode, Alex shares how Taza grew into one of the most values-driven chocolate companies in the U.S., why it became the first to implement third-party-certified Direct Trade cacao, and what it really means to publish exactly what farmers are paid. We also discuss how the chocolate industry has changed over the past 20 years, what’s happening behind the scenes with rising cocoa prices and supply chain pressure, and where Alex sees the future of ethical food heading next. This conversation is packed with insight for founders, operators, and anyone interested in building principled brands that challenge the status quo.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Alex Whitmore and Taza:
https://www.tazachocolate.com
https://www.instagram.com/tazachocolate
https://www.linkedin.com/company/taza-chocolate/

Sponsored By:

Shopify – Sign up for your one-dollar-per-month trial period at Shopify.com/kara

Fora – Become a Fora Advisor today at ForaTravel.com/karagoldin

Dell – Find out more. Visit dell.com/deals for more information!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/795

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The Kara Goldin Show | 795 Alex Whitmore: Founder & CEO of Taza
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The Kara Goldin Show | 794 Heather Andersen: Co-Founder of New York Pilates

On today’s episode, we welcome Heather Andersen, Co-Founder of New York Pilates — the cult-favorite reformer studio that helped define modern Pilates culture in New York and beyond.
Heather’s journey began as a professionally trained ballerina, where Pilates was first introduced as part of her classical training. After an injury shifted her path away from dance, she spent years teaching privately and deepening her expertise under industry leaders before identifying a major gap in the fitness landscape: the need for high-energy, results-driven group reformer classes that still honored the integrity of the Pilates method. That insight led to the launch of New York Pilates in 2013.
In this episode, Heather shares how she built a culture-driven wellness brand rooted in anatomy, precision, and thoughtful design, why the current Pilates boom has created confusion around the method, and what it takes to scale a cult-favorite fitness concept without compromising quality. We also discuss instructor training, leadership evolution, brand consistency, and where modern movement is headed next. This conversation is packed with insight for founders, operators, and anyone building enduring brands in wellness and beyond.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Heather Andersen and New York Pilates:
https://www.instagram.com/newyorkpilates/
https://www.instagram.com/heatherandersen_/
https://www.linkedin.com/company/new-york-pilates/
https://www.newyorkpilates.com

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/794

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The Kara Goldin Show | 794 Heather Andersen: Co-Founder of New York Pilates
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The Kara Goldin Show | 793 Will Nitze: Founder & CEO of IQBAR

On today’s episode, we welcome Will Nitze, Founder & CEO of IQBAR — the functional nutrition brand built to support focus, energy, and performance with clean, science-backed ingredients.
Will’s journey started with a personal challenge: persistent mental fatigue in a demanding 9-to-5 and frustration with carb-heavy, ineffective food options. That experience led him to launch IQBAR in 2018, creating plant-based protein bars, hydration mixes, and instant coffees formulated with meaningful doses of brain-boosting ingredients. Today, IQBAR is a fast-growing, nine-figure brand with national distribution, including Costco.
In this episode, Will shares how he turned a performance problem into a category-defining business, what it takes to stay relevant in a crowded functional food space, and why efficacy, simplicity, and focus have guided every product decision. We also talk about crowdfunding, scaling with a lean team, and what’s next for functional nutrition heading into 2026.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Will Nitze and IQBAR:
https://www.instagram.com/willnitze/
https://www.instagram.com/iqbar/
https://www.linkedin.com/in/will-nitze/
https://www.eatiqbar.com/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/793

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The Kara Goldin Show | 793 Will Nitze: Founder & CEO of IQBAR
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The Kara Goldin Show | 792 Jen Fisher: Author of Hope Is the Strategy

On today’s episode, Kara welcomes Jen Fisher, global workplace wellbeing expert and bestselling author of Hope Is the Strategy — the bold new book that reframes hope as one of the most powerful leadership tools of our time.
Jen is no stranger to redefining how we work. As Deloitte’s first-ever Chief Wellbeing Officer, she helped transform the way global organizations think about human sustainability, burnout, and what it truly means to thrive. Her own experience with chronic burnout and cancer pushed her to ask deeper questions — not just about how we work, but why.
Today, as the founder of The Wellbeing Team, Jen is helping companies build cultures rooted in empathy, wellbeing intelligence, and what she calls “strategic hope.” Through her book, her podcast WorkWell, and her work with leaders around the world, Jen is showing that hope isn’t just an emotion — it’s a business imperative.
In this episode, Jen shares the story behind her burnout recovery, why wellbeing programs alone won’t fix broken systems, and how leaders at every level can start being “hope dealers” inside their companies. We dive into the difference between toxic resilience and true sustainability, why vulnerability in leadership is a superpower, and how we can all bring more humanity into how we work and lead.
A must-listen for anyone who’s ever felt like they’re running on empty — and knows there’s a better way forward.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jen Fisher and Hope Is the Strategy:
https://www.jen-fisher.com/
https://www.instagram.com/jenfish23/?hl=en
https://www.linkedin.com/in/jen-fisher-cwbo/
https://www.amazon.com/Hope-Strategy-Underrated-Transforms-Leadership/dp/1394362978

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Collective – Get fifty percent off of your first two months when you go to Collective.com/KARAGOLDIN

Shopify – Sign up for your one-dollar-per-month trial period at Shopify.com/kara

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/792

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The Kara Goldin Show | 792 Jen Fisher: Author of Hope Is the Strategy
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The Kara Goldin Show | 791 Elizabeth Gore: Co-Founder & President of Hello Alice

On today’s episode, we welcome Elizabeth Gore, President and Co-Founder of Hello Alice — the technology platform helping more than 1.5 million small business owners access capital, connections, and education so they can grow and thrive.
Elizabeth sits at the intersection of entrepreneurship, finance, and impact. Alongside her co-founder Carolyn Rodz, she built Hello Alice to address one of the most persistent challenges founders face: the lack of fair, affordable access to resources — particularly for overlooked and underestimated entrepreneurs. Through Hello Alice, Elizabeth has helped reshape how small businesses engage with banks, corporations, and financial institutions, while keeping founders’ real needs at the center of everything.
In this episode, Elizabeth shares how Hello Alice was built from the ground up, the early challenges of earning trust and scale, and what she’s learned from supporting millions of entrepreneurs across industries and geographies. We discuss access to capital, the evolving role of financial institutions, leadership lessons from rapid growth, and what founders should be thinking about as we head into 2026 and beyond. This conversation is packed with insight for entrepreneurs, operators, and anyone focused on building more inclusive systems that actually work.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Elizabeth Gore and Hello Alice:
https://www.instagram.com/helloalice_com
https://www.linkedin.com/in/elizabethgoreusa/
https://www.linkedin.com/company/helloalice/
https://helloalice.com

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/791

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The Kara Goldin Show | 791 Elizabeth Gore: Co-Founder & President of Hello Alice
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The Kara Goldin Show | 790 Darren Litt: Co-Founder & CEO of Hiya

On today’s episode, we welcome Darren Litt, Co-Founder & CEO of Hiya — the leading children’s health brand reimagining kids’ wellness with science-backed, pediatrician-formulated vitamins and supplements.
Darren’s journey began with a simple but powerful parental insight: most kids’ vitamins are essentially candy. Determined to do better, he set out to build a brand rooted in trust, transparency, and real nutrition. The result is Hiya—a profitable, fast-growing, largely bootstrapped DTC brand that removed sugar, artificial additives, and unnecessary fillers from children’s vitamins, while rethinking everything from formulation to packaging and the overall “kidsperience.”
In this episode, Darren shares how a personal frustration turned into a category-defining company, the early challenges of building in a crowded and regulated wellness space, and the pivotal decisions that shaped Hiya’s trajectory. We also talk about scaling a mission-driven consumer brand, creating long-term trust with parents, navigating a major majority-stake acquisition, and what Darren sees next for the future of children’s wellness. This conversation is packed with insight for founders, operators, and anyone building brands with purpose.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Darren Litt and Hiya:
https://hiyahealth.com
https://www.instagram.com/hiyahealth/
https://www.linkedin.com/in/darren-litt-3057402/
https://www.linkedin.com/company/gethiya/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Warby Parker – Get 15% off plus free shipping when you buy two or more pairs of prescription glasses. Head to WarbyParker.com/KARAGOLDIN

DailyLook – For 50% off your first order, head to https://DailyLook.com and use code KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/790

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The Kara Goldin Show | 790 Darren Litt: Co-Founder & CEO of Hiya
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The Kara Goldin Show | 789 Jacob Zuppke: CEO of Whisker

On today’s episode, we welcome Jacob Zuppke, CEO of Whisker — the company behind Litter-Robot, one of the most iconic and trusted products in modern pet care.
Under Jacob’s leadership, Whisker has grown into a multi-hundred-million-dollar consumer technology company, surpassing $1 billion in revenue over the past four years—all without raising a single dollar of venture capital. What began as a niche solution for cat owners has evolved into a category-defining brand built on product obsession, deep customer insight, and a relentless focus on design, performance, and autonomy.
In this episode, Jacob shares how Whisker transformed convenience into connected care, why data and design are shaping the future of intelligent pet care, and what it takes to build a true consumer love brand outside Silicon Valley. We also dive into scaling DTC alongside retail, leading without VC pressure, and how Whisker’s newest generation of products is moving beyond cleaning into personalized, proactive pet health. This conversation is packed with insights for founders, operators, and anyone building enduring consumer brands.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jacob Zuppke and Whisker:
https://www.linkedin.com/in/jacobzuppke/ LinkedIn
https://www.instagram.com/jzuppke/
https://www.instagram.com/thelitterrobot/
https://www.whisker.com

Sponsored By:

BetterWild – up to 40% off your order at betterwild.com/KARAGOLDIN

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Wix -Ready to create your website? Sign up for free at https://Wix.com

Stamps.com – Go to https://stamps.com and use code kara to get sixty days risk-free!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/789

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The Kara Goldin Show | 789 Jacob Zuppke: CEO of Whisker
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The Kara Goldin Show | 788 Karena Dawn: Co-Founder of Tone It Up

On today’s episode, we welcome Karena Dawn — Co-Founder of Tone It Up, founder of The Big Silence, New York Times bestselling author, wellness entrepreneur, and mental health advocate.
Karena’s journey is anything but linear. What began as a passion for fitness and community grew into Tone It Up, one of the most influential women’s wellness platforms in the world. But behind the brand is a deeply personal story shaped by growing up with a mother living with severe mental illness, navigating her own struggles with depression and addiction, and learning how building something meaningful can also be an act of healing.
In this episode, Karena opens up about breaking generational silence, the reality of building a business while still finding yourself, and why telling the truth became non-negotiable. We talk about ownership, leadership, mental health, and the powerful full-circle moment of reclaiming Tone It Up. This is an honest, moving conversation for founders, leaders, and anyone learning how to build strength — personally and professionally.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Karena Dawn and Tone It Up:
https://www.toneitup.com
https://www.linkedin.com/in/karena-dawn-27b88819a/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/788

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The Kara Goldin Show | 788 Karena Dawn: Co-Founder of Tone It Up
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The Kara Goldin Show | 787 Shan Berries: CEO of Shades By Shan

On today’s episode, we welcome Shan Berries, CEO of Shades By Shan — the inclusive, high-quality beauty brand built on representation, community, and real impact.
Shan’s journey is one of reinvention and purpose. After more than a decade in TV and radio, she took a leap of faith in 2018 and co-founded Shades By Shan with her sister Erika. Inspired by growing up with a single mother, Shan built the brand with giving back at its core. A portion of every purchase supports single parents through the MamaBerries Foundation, which has already helped more than 100 families across the U.S. Along the way, Shades By Shan has earned national recognition, viral bestsellers, and placement in major retailers including JCPenney.
In this episode, Shan shares how she pivoted from media to entrepreneurship, how mission and community can fuel brand loyalty, and what it really takes to stand out in a crowded beauty category. We talk about building products people love, scaling with purpose, the realities of retail and virality, and why representation in beauty still matters deeply. This conversation is packed with insight for founders, creators, and anyone building a brand rooted in authenticity and impact.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Shan Berries and Shades By Shan:
https://www.instagram.com/shanberries/
https://www.linkedin.com/in/shanberries/
https://www.shadesbyshan.com

Sponsored By:

Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Function Health – Visit FunctionHealth.com/KARA or use gift code KARA25 for a $25 credit towards your membership!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/787

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The Kara Goldin Show | 787 Shan Berries: CEO of Shades By Shan
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The Kara Goldin Show | 786 Jen Hardell: Founder & CEO of Subourbon Life

On today’s episode, we welcome Jen Hardell, Founder & CEO of Subourbon Life — the bourbon-based ready-to-drink cocktail brand redefining how—and when—America’s native spirit is enjoyed.
Jen is a visionary founder with deep operational experience in consumer and spirits businesses. With Subourbon Life, she identified a clear gap in the fast-growing RTD category: while vodka and tequila dominated shelves, bourbon lacked a lighter, more social, lifestyle-forward expression. She set out to change that by creating non-carbonated bourbon cocktails made with real aged bourbon, thoughtfully sourced ingredients, and a strong emphasis on community through the brand’s “Find Your People” philosophy.
In this episode, Jen shares how she translated operational rigor into building a founder-led spirits brand, the challenges of bringing an RTD bourbon from concept to shelf, and how Subourbon Life balances quality, consistency, and scalability in a crowded market. From flavor development and branding to distribution and leadership, this conversation offers valuable insight for founders, operators, and anyone curious about innovation in CPG and spirits.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jen Hardell and Subourbon Life:
https://www.subourbonlife.com
https://www.instagram.com/drinksubourbon
https://www.linkedin.com/in/jen-hardell-287715334/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/786

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The Kara Goldin Show
The Kara Goldin Show
The Kara Goldin Show | 786 Jen Hardell: Founder & CEO of Subourbon Life
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