The Kara Goldin Show

On today’s episode, we welcome Elizabeth Gore, President and Co-Founder of Hello Alice — the technology platform helping more than 1.5 million small business owners access capital, connections, and education so they can grow and thrive.
Elizabeth sits at the intersection of entrepreneurship, finance, and impact. Alongside her co-founder Carolyn Rodz, she built Hello Alice to address one of the most persistent challenges founders face: the lack of fair, affordable access to resources — particularly for overlooked and underestimated entrepreneurs. Through Hello Alice, Elizabeth has helped reshape how small businesses engage with banks, corporations, and financial institutions, while keeping founders’ real needs at the center of everything.
In this episode, Elizabeth shares how Hello Alice was built from the ground up, the early challenges of earning trust and scale, and what she’s learned from supporting millions of entrepreneurs across industries and geographies. We discuss access to capital, the evolving role of financial institutions, leadership lessons from rapid growth, and what founders should be thinking about as we head into 2026 and beyond. This conversation is packed with insight for entrepreneurs, operators, and anyone focused on building more inclusive systems that actually work.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Elizabeth Gore and Hello Alice:
https://www.instagram.com/helloalice_com
https://www.linkedin.com/in/elizabethgoreusa/
https://www.linkedin.com/company/helloalice/
https://helloalice.com

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/791

On today’s episode, we welcome Darren Litt, Co-Founder & CEO of Hiya — the leading children’s health brand reimagining kids’ wellness with science-backed, pediatrician-formulated vitamins and supplements.
Darren’s journey began with a simple but powerful parental insight: most kids’ vitamins are essentially candy. Determined to do better, he set out to build a brand rooted in trust, transparency, and real nutrition. The result is Hiya—a profitable, fast-growing, largely bootstrapped DTC brand that removed sugar, artificial additives, and unnecessary fillers from children’s vitamins, while rethinking everything from formulation to packaging and the overall “kidsperience.”
In this episode, Darren shares how a personal frustration turned into a category-defining company, the early challenges of building in a crowded and regulated wellness space, and the pivotal decisions that shaped Hiya’s trajectory. We also talk about scaling a mission-driven consumer brand, creating long-term trust with parents, navigating a major majority-stake acquisition, and what Darren sees next for the future of children’s wellness. This conversation is packed with insight for founders, operators, and anyone building brands with purpose.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Darren Litt and Hiya:
https://hiyahealth.com
https://www.instagram.com/hiyahealth/
https://www.linkedin.com/in/darren-litt-3057402/
https://www.linkedin.com/company/gethiya/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Warby Parker – Get 15% off plus free shipping when you buy two or more pairs of prescription glasses. Head to WarbyParker.com/KARAGOLDIN

DailyLook – For 50% off your first order, head to https://DailyLook.com and use code KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/790

On today’s episode, we welcome Jacob Zuppke, CEO of Whisker — the company behind Litter-Robot, one of the most iconic and trusted products in modern pet care.
Under Jacob’s leadership, Whisker has grown into a multi-hundred-million-dollar consumer technology company, surpassing $1 billion in revenue over the past four years—all without raising a single dollar of venture capital. What began as a niche solution for cat owners has evolved into a category-defining brand built on product obsession, deep customer insight, and a relentless focus on design, performance, and autonomy.
In this episode, Jacob shares how Whisker transformed convenience into connected care, why data and design are shaping the future of intelligent pet care, and what it takes to build a true consumer love brand outside Silicon Valley. We also dive into scaling DTC alongside retail, leading without VC pressure, and how Whisker’s newest generation of products is moving beyond cleaning into personalized, proactive pet health. This conversation is packed with insights for founders, operators, and anyone building enduring consumer brands.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jacob Zuppke and Whisker:
https://www.linkedin.com/in/jacobzuppke/ LinkedIn
https://www.instagram.com/jzuppke/
https://www.instagram.com/thelitterrobot/
https://www.whisker.com

Sponsored By:

BetterWild – up to 40% off your order at betterwild.com/KARAGOLDIN

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Wix -Ready to create your website? Sign up for free at https://Wix.com

Stamps.com – Go to https://stamps.com and use code kara to get sixty days risk-free!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/789

On today’s episode, we welcome Karena Dawn — Co-Founder of Tone It Up, founder of The Big Silence, New York Times bestselling author, wellness entrepreneur, and mental health advocate.
Karena’s journey is anything but linear. What began as a passion for fitness and community grew into Tone It Up, one of the most influential women’s wellness platforms in the world. But behind the brand is a deeply personal story shaped by growing up with a mother living with severe mental illness, navigating her own struggles with depression and addiction, and learning how building something meaningful can also be an act of healing.
In this episode, Karena opens up about breaking generational silence, the reality of building a business while still finding yourself, and why telling the truth became non-negotiable. We talk about ownership, leadership, mental health, and the powerful full-circle moment of reclaiming Tone It Up. This is an honest, moving conversation for founders, leaders, and anyone learning how to build strength — personally and professionally.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Karena Dawn and Tone It Up:
https://www.toneitup.com
https://www.linkedin.com/in/karena-dawn-27b88819a/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/788

On today’s episode, we welcome Shan Berries, CEO of Shades By Shan — the inclusive, high-quality beauty brand built on representation, community, and real impact.
Shan’s journey is one of reinvention and purpose. After more than a decade in TV and radio, she took a leap of faith in 2018 and co-founded Shades By Shan with her sister Erika. Inspired by growing up with a single mother, Shan built the brand with giving back at its core. A portion of every purchase supports single parents through the MamaBerries Foundation, which has already helped more than 100 families across the U.S. Along the way, Shades By Shan has earned national recognition, viral bestsellers, and placement in major retailers including JCPenney.
In this episode, Shan shares how she pivoted from media to entrepreneurship, how mission and community can fuel brand loyalty, and what it really takes to stand out in a crowded beauty category. We talk about building products people love, scaling with purpose, the realities of retail and virality, and why representation in beauty still matters deeply. This conversation is packed with insight for founders, creators, and anyone building a brand rooted in authenticity and impact.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Shan Berries and Shades By Shan:
https://www.instagram.com/shanberries/
https://www.linkedin.com/in/shanberries/
https://www.shadesbyshan.com

Sponsored By:

Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Function Health – Visit FunctionHealth.com/KARA or use gift code KARA25 for a $25 credit towards your membership!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/787

On today’s episode, we welcome Jen Hardell, Founder & CEO of Subourbon Life — the bourbon-based ready-to-drink cocktail brand redefining how—and when—America’s native spirit is enjoyed.
Jen is a visionary founder with deep operational experience in consumer and spirits businesses. With Subourbon Life, she identified a clear gap in the fast-growing RTD category: while vodka and tequila dominated shelves, bourbon lacked a lighter, more social, lifestyle-forward expression. She set out to change that by creating non-carbonated bourbon cocktails made with real aged bourbon, thoughtfully sourced ingredients, and a strong emphasis on community through the brand’s “Find Your People” philosophy.
In this episode, Jen shares how she translated operational rigor into building a founder-led spirits brand, the challenges of bringing an RTD bourbon from concept to shelf, and how Subourbon Life balances quality, consistency, and scalability in a crowded market. From flavor development and branding to distribution and leadership, this conversation offers valuable insight for founders, operators, and anyone curious about innovation in CPG and spirits.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jen Hardell and Subourbon Life:
https://www.subourbonlife.com
https://www.instagram.com/drinksubourbon
https://www.linkedin.com/in/jen-hardell-287715334/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Odoo – Discover how Odoo can take your business to the next level, by visiting Odoo.com

Acorns – Head to Acorns.com/KARA or download the Acorns app to get started.

Fora – Become a Fora Advisor today at ForaTravel.com/karagoldin

Bilt – Join the loyalty program for renters at JoinBilt.com/KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/786

On today’s episode, Kara welcomes Tyler Smith, Founder and CEO of Hundred — the innovative health platform turning personalized data into real, measurable transformation.

Tyler’s story is as compelling as it is inspiring. After discovering that his biological age was eight years older than his chronological age, he made a life-altering decision: invest in the world’s top physicians, build a private longevity lab, and completely reengineer his health. The result? He reversed his biological age by an astounding 15 years — and uncovered just how broken and inaccessible personalized health optimization has been for everyday people.
That breakthrough became the foundation for Hundred, a fully integrated health platform that merges blood work, wearables, medical history, AI, and guidance from top clinicians into a clear, evidence-based 100-day action plan. Before launching Hundred, Tyler built and sold SkySlope for a reported $80M, and he now brings that same focus, rigor, and obsession with outcomes to transforming how we approach our health.
In this episode, Tyler shares what drove him to build Hundred, the gaps he saw in traditional and DTC testing models, and why knowing your data is only half the battle — the real power lies in turning insight into action. He opens up about his own transformation, the science behind the platform, and what it takes to build a company at the intersection of longevity, technology, and human performance.
A must-listen for anyone passionate about proactive health, entrepreneurship, or building a life with intention.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Tyler Smith and Hundred:
https://www.hundred.com
https://www.instagram.com/hundred
https://www.linkedin.com/company/hundred

Sponsored By:

RULA – Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/785

On today’s episode, Kara welcomes Betsy Fore, author of the bestselling book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams. Betsy is a two-time founder, former CEO, investor, and community builder whose work spans consumer innovation, Indigenous entrepreneurship, and purpose-driven leadership.
Before becoming an investor, Betsy founded WonderWoof and co-founded Tiny Organics, scaling both into multimillion-dollar companies rooted in solving deeply personal problems. She is also the Co-Founder of Natives Rising, now the largest community of Indigenous technologists and founders, and today serves as Founding Partner of Velveteen Ventures, investing in solutions that will improve life for the next seven generations.
In Built on Purpose, Betsy reveals the inner framework behind her own journey — from showing up five times at Mind Candy with no appointment, to rebuilding her life after a near-fatal accident, to pitching on Shark Tank, to helping founders uncover their “Deep Inner Why.” She blends neuroscience, purpose, and practical tools to show how creators and leaders can manifest the businesses and lives they feel called to build.
In this episode, Betsy opens up about the experiences that shaped her, the science behind manifestation, and why the most successful founders are also the most aligned. We discuss how to uncover your Deep Inner Why, how to turn intuition into action, what her Indigenous values taught her about leadership, and why purpose isn’t just personal — it’s a business strategy. She also shares how motherhood, community, and resilience continue to drive her work and her investments.
Whether you’re a founder, a leader, or someone searching for deeper clarity in your work, this conversation is packed with wisdom, insight, and inspiration. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Betsy Fore and Built on Purpose:
https://www.betsyfore.com/
https://www.instagram.com/betsyfore
https://www.linkedin.com/in/betsyfore

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/784

On today’s episode, Kara welcomes Gyve Safavi, Co-Founder and CEO of SURI — the award-winning sustainable electric toothbrush brand redefining how we care for our teeth, our health, and the planet.
SURI was born from a simple but overlooked truth: every toothbrush you’ve ever owned still exists. In an industry built on disposability, Gyve and his Co-Founder, Mark Rushmore, saw an opportunity hiding in plain sight. They set out to create a beautifully designed, high-performance electric toothbrush made with better materials and built to last — resulting in a sleek aluminum body, recyclable plant-based heads, and thousands of passionate customers who believe in fewer, better products.
Before launching SURI, Gyve spent years shaping global brands at Procter & Gamble, AKQA, and WPP — experiences that helped him reimagine what oral care could be. Raised in New York by immigrant parents who instilled the belief that anything was possible with enough focus, Gyve brings a thoughtful blend of purpose, discipline, and design-driven thinking to every part of the SURI journey.
In this episode, Gyve shares how breaking a long-ignored category wide open required fresh thinking, how he and Mark balanced sustainability with true performance, and why community feedback has become central to SURI’s evolution. He opens up about early challenges, product innovation, what’s next with SURI 2.0, and how conscious entrepreneurship is reshaping consumer expectations in everyday essentials.
A must-listen for anyone interested in sustainability, product innovation, consumer brands, or the art of turning a simple idea into a movement.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Gyve Safavi and SURI:
https://www.trysuri.com/
https://www.instagram.com/discoversuri/
https://www.linkedin.com/in/gyvestar

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Collective – Get fifty percent off of your first two months when you go to Collective.com/KARAGOLDIN

Shopify – Sign up for your one-dollar-per-month trial period at Shopify.com/kara

Quo – Try Quo for free, PLUS get 20% off your first 6 months when you go to Quo.com/karagoldin

Found – Open a Found account for FREE at Found.com

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/783

On today’s episode, Kara welcomes Adam Bedford, Co-Founder and CEO of Sans — the fast-growing home-wellness brand reimagining clean air and water through thoughtful design and advanced purification technology.

Adam’s journey began far from the typical startup playbook — in his mother’s kitchen in Spain, where clean water wasn’t a given and wellness was simply a way of life. Decades before it was mainstream, his mom installed reverse osmosis at home, sparking Adam’s early fascination with how our environment shapes our health.
That personal foundation eventually led Adam to co-found Sans in the earliest days of COVID — bootstrapping the brand from day one alongside his co-founder, John Fanelly. Their belief was simple but bold: wellness products shouldn’t force people to choose between function and design. Today, that vision has propelled Sans into a leading DTC home-wellness brand on track to hit nine figures in 2026 — all without a single dollar of outside investment.
In this episode, Adam shares the origin story behind Sans, how he transitioned from EdTech to hardware, what he learned bootstrapping a category-defining wellness brand, and why design, simplicity, and accessibility are at the core of everything Sans builds. We also dive into the future of air and water purification, whole-home wellness, and what it really takes to scale a consumer hardware company without VC backing.
Adam’s story is a powerful example of intuition, focus, and building something meaningful — and beautiful — for the modern home.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Adam Bedford and Sans:
https://www.livesans.com
https://www.instagram.com/live.sans/
https://www.tiktok.com/@live.sans
https://www.linkedin.com/in/bedfordadam/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/783

Always be asking, “What else can we do?” On today’s show, Kara joins Alex Lieberman on Founder’s Journal to share why this is critical for every founder.

She shares how important asking this question is as well as other key drivers that helped her open doors for success. What else can we learn? Listen now.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Founder’s Journal:
https://foundersjournal.morningbrew.com/
https://podcasts.apple.com/us/podcast/founders-journal/id1509276485?i=1000517991966

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/ireplay-founders-journal-2

On today’s episode, Kara welcomes Pete Olander, Founder and CEO of Happie — the wellness-focused cannabis brand redefining how we experience plant-based health and vitality.
Pete’s journey is anything but typical. After launching his career as a private banker at JP Morgan, he made the bold leap into cannabis—building Happie from the ground up into a vertically integrated wellness brand with CBD-infused beverages, premium flower, and kief-infused prerolls. Designed to support relaxation, clarity, and joy, Happie’s products are crafted with intention, rooted in organic farming, and built to meet the modern consumer’s demand for clean, trustworthy alternatives.
In this episode, Pete shares how he went from finance to full-on founder, what it takes to run a compliant cannabis business across multiple states, and why transparency, sustainability, and customer experience sit at the center of Happie’s mission. From market expansion to his Vitalism 3.0 philosophy, Pete’s story is a masterclass in conviction, credibility, and building something that truly works—from seed to shelf.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Pete Olander and Happie:
https://www.drinkhappie.com
https://www.instagram.com/live_happie/ https://www.instagram.com/polander78/
https://www.linkedin.com/in/peter-olander-580a657/

Sponsored By:

BetterWild – up to 40% off your order at betterwild.com/KARAGOLDIN

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/781

On today’s show, Kara joins Gary Vaynerchuk for his video series “Marketing For The Now” to discuss trends for 2021 and beyond. Kara zeroes in on four key areas of focus: supply chain, health and wellness, brand trust, and direct-to-consumer businesses.

Kara also discusses formulating the best strategies going forward, with those vital business areas in mind. Were her predictions correct? Listen in to find out!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Marketing For The Now:
https://www.youtube.com/watch?v=9FesfoXnXRw
https://www.garyvaynerchuk.com/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/ireplay-mftn

Tune in this week to hear Kara on the Christopher Lochhead Follow Your Different Podcast!

In this episode, we do have a world changer. She’s both an entrepreneur, author, and podcaster. She’s the category queen of a new, flavored, healthy-water category. Her name is Kara Goldin, and she’s the founder of a product you probably have tried and most likely love called Hint water. Fortune named Kara one of the most powerful women entrepreneurs, and Forbes says she’s one of the 40 Women To Watch Over 40. Today, she reveals how Hint Water could have just been another idea that never went anywhere if she had let her own doubts or others’ doubts be the end of the story. Undaunted: Overcoming Doubts and Doubters. Kara has recently launched a new book called Undaunted: Overcoming Doubts and Doubters. It is currently number one on the Amazon charts. In fact, Sheryl Sandberg, Chief Operating Officer at Facebook, says it’s a great read for entrepreneurs looking for proof that her dream can come true. Even if you’re not an entrepreneur, you’re going to love this conversation with Kara and the story behind her book.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Christopher Lochhead:
https://lochhead.com

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/ireplay-fyd-2

In this episode of Breaking Precedent, host Leah Solivan talks with Kara Goldin, founder and CEO of Hint Water, to talk about her journey from AOL exec to beverage industry disruptor. Kara shares how her father’s influence, a knack for asking the right questions, and a fearless approach to problem-solving led her to create an entirely new category in drinks. She also opens up about learning from visionaries like Jeff Bezos, balancing entrepreneurship with family, and refusing to compromise on product integrity—despite having no industry experience.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Breaking Precedent:
https://nzpod.co.nz/podcast/breaking-precedent/

Sponsored By:

MicroPerfumes – Find your scent soulmate today and get up to 60% off at MicroPerfumes.com/KARAGOLDIN

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/ireplay-breaking-precedent