The Kara Goldin Show

On today’s episode, Kara welcomes Yousuf Ahmed, Founder and CEO of B-SIDES — the Brooklyn-based upcycled snack brand turning overlooked ingredients into bold, crave-worthy puffs and quickly becoming one of the most compelling sustainability-driven food stories today. What began with a simple question — what happens to the leftover oats from oat milk production? — led Yousuf to transform what was once considered waste into high-protein, low-sugar snacks that are reshaping how modern consumers think about clean eating. With a background that spans music, finance, and now food entrepreneurship, Yousuf has built B-SIDES into a brand that fuses sustainability with serious flavor, proving that doing good for the planet can also taste really, really good.
In this episode, Yousuf shares how he made the bold jump from advising ultra-high-net-worth clients at Goldman Sachs to reinventing the snack aisle, what he learned about risk and fulfillment along the way, and how upcycling became a powerful engine for both purpose and profit. He opens up about the challenges of building in a crowded CPG landscape, the breakthroughs that validated B-SIDES early on, and the mindset shifts required to leave behind one identity and fully step into another. Packed with insights on reinvention, brand building, sustainability, and consumer behavior, Yousuf’s journey is a powerful example of how a single overlooked ingredient — and an even more overlooked opportunity — can fuel a new category entirely.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Yousuf Ahmed and B-SIDES:
https://www.instagram.com/enjoybsides
https://www.linkedin.com/company/enjoybsides https://www.enjoybsides.com
https://www.linkedin.com/in/yousufmahmed/
https://www.instagram.com/yousufgoose/

Sponsored By:

SimpliSafe – Save 50% on a SimpliSafe home security system at SimpliSafe.com/KARAGOLDIN

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/774

On today’s episode, Kara welcomes Courtney Toll, Co-Founder and CEO of Nori — the fast-growing brand reinventing how we care for our clothes and one of the most exciting consumer innovation stories unfolding right now. What started as a clever workaround between two college roommates ironing their clothes with a hair straightener has grown into a next-generation steam iron brand used by millions, proving that even the most overlooked categories are ripe for reinvention. Courtney has helped lead Nori to eight-figure revenue in under three years, raised nearly $8M, and built a design-forward hardware company in a space many founders shy away from.
In this episode, Courtney shares what it really takes to build a modern hardware brand from scratch — from early prototyping hurdles to navigating the intense realities of supply chain, cash flow, and rapid consumer adoption. She opens up about the near-catastrophic 145% tariff announcement that threatened to derail Nori’s nationwide Target launch and wipe out more than $5M in forecasted revenue, and how she and her team stayed scrappy, decisive, and resilient through a moment that could have broken most companies. Packed with insights on leadership, innovation, problem-solving under pressure, and scaling in unpredictable markets, Courtney’s story is a masterclass in grit, adaptability, and creating momentum where others see obstacles.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Courtney Toll and Nori:
https://www.instagram.com/nori/
https://www.linkedin.com/company/nori-co/
https://www.instagram.com/courtneytoll/
https://www.linkedin.com/in/courtneytoll/
https://www.nori.co

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Shopify – Sign up for your one-dollar-per-month trial period at Shopify.com/kara

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/773

On today’s episode, Kara welcomes Melinda Maria Spigel, Founder and Chief Creative Officer of Melinda Maria Jewelry — the celeb-adored brand redefining accessible luxury for the modern woman.
Melinda’s journey is anything but ordinary. She started out selling jewelry at Starbucks and even entered game shows to fund her first production runs. What began as pure hustle has evolved into a $30M+ brand worn by icons including Michelle Obama, Julia Roberts, and Taylor Swift. Through creativity, resilience, and a deep connection with her audience, Melinda turned her handmade beginnings into one of the most recognizable digitally native jewelry brands in the world.
In this episode, she shares how she built her business from scratch, what it really takes to stay relevant in a fast-changing digital landscape, and how storytelling and authenticity built a loyal following that still fuels the brand today. From her first sale to her first celebrity moment, Melinda’s story is a masterclass in grit, creativity, and finding your sparkle — on your own terms.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Melinda Maria Spigel and Melinda Maria:
https://www.melindamaria.com
https://www.instagram.com/melindamaria_jewelry/
https://www.linkedin.com/company/melinda-maria/

Sponsored By:

Quo – Get started for free, plus get 20% off your first 6 months at Quo.com/KARAGOLDIN
Dell – Get a new Dell PC at Dell.com/ai-pc

Merit Beauty – Our listeners gat a FREE Signature Makeup Bag with your first order at MeritBeauty.com
AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.
Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/772

The power of momentum on the path to purpose

OPENING QUOTE:
“So often people sort of get stuck, I guess it’s the goal. Go find your purpose, go find your mission. But sometimes in order to find that purpose and mission, you just have to start with not staying complacent.”

Kara Goldin is the founder of Hint, best known for its award-winning and industry-leading Hint Water. She’s also the bestselling author of Undaunted: Overcoming Doubts and Doubters. She’s been named to InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Ernst Young Entrepreneur of the Year in Northern California, and one of the Huffington Post’s six disruptors in business alongside the likes of Steve Jobs and Mark Zuckerberg.

To learn more about Win Monday and Paul Epstein:
https://podcasts.apple.com/us/podcast/win-monday-with-paul-epstein/id1550451059

Sponsored By:

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/ireplay-paul-epstein-2

This week, Andrew Moses talks with Kara Goldin. Kara is the founder of Hint, the leading unsweetened flavored water brand loved by millions. In 2004, Kara was addicted to diet soda—sometimes drinking 10 cans a day. One day, she decided to quit diet soda and started drinking water. She began slicing fruit to add to her water and turned that idea into one of the most successful beverage companies in history. Kara has been named to Fortune’s Most Powerful Women Entrepreneurs list, and her book ‘Undaunted’ is a Wall Street Journal bestseller. This conversation focuses on the power of persistence, staying authentic, and how to create your own opportunities.

To learn more about Andrew Moses:
https://www.everybodypullsthetarp.com/
https://twitter.com/andrewhmoses
https://www.instagram.com/AndrewMoses123

Sponsored By:

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/ireplay-andrew-moses-2

On today’s episode, Kara welcomes Andrea Faulkner Williams, Co-Founder and “Head Mama” of Tubby Todd Bath Co. — the clean, joyful, and fast-growing skincare brand that’s reshaping the baby-care industry.
Andrea’s journey began with a simple but pressing challenge: finding gentle, effective products for sensitive skin when nothing on the shelf truly worked. That personal need sparked a mission that would evolve into Tubby Todd — now the #1 baby skincare brand on Amazon, fueling the majority of growth in a $50B category and outpacing legacy players through community, clarity, and clean ingredients. With a digital audience of more than 600K and a fiercely loyal customer base, Tubby Todd has become a modern case study in consumer trust, storytelling, and bootstrapped innovation.
In this episode, Andrea shares how she went from testing early formulas at home to building a nationally recognized brand, what it takes to scale without celebrity investors or massive ad budgets, and why authenticity still beats everything when it comes to connecting with consumers. From early obstacles to breakout moments, her story is packed with lessons about category disruption, brand voice, product excellence, and building a mission-driven business in a crowded space.

To learn more about Andrea Faulkner Williams and Tubby Todd:
https://www.instagram.com/andreafaulknerwilliams
https://www.linkedin.com/in/andreafaulknerwilliams
https://www.instagram.com/tubbytodd
https://www.tiktok.com/@tubbytodd
https://www.tubbytodd.com

Sponsored By:

Nutrafol – For a limited time get ten dollars off your first month’s subscription and free shipping when you go to Nutrafol.com and enter the promo code KARAGOLDIN

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

MicroPerfumes – Find your scent soulmate today and get up to 60% off at MicroPerfumes.com/KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/771

On today’s episode, Kara welcomes Josh Bersin, CEO and Co-Founder of The Josh Bersin Company — and one of the world’s most influential voices shaping the future of work, leadership, and HR.
For more than two decades, Josh has advised hundreds of global organizations on how to build stronger, more human-centered workplaces. Known for coining concepts like “learning in the flow of work,” he’s helped redefine how leaders think about talent, culture, and organizational growth.
Now, Josh is leading the next transformation with Galileo, an AI co-pilot for HR that’s helping professionals work smarter, faster, and with more confidence. In this episode, he shares what inspired his pivot from advisory to technology, how AI is reshaping HR and leadership, and what the future of work really looks like.
It’s a fascinating conversation about innovation, adaptation, and the human side of technology — one that every leader, founder, and builder will take something from.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Josh Bersin and The Josh Bersin Company:
https://www.joshbersin.com/
https://www.linkedin.com/in/bersin/
https://www.linkedin.com/company/the-josh-bersin-company/
https://www.instagram.com/josh_bersin/

Sponsored By:

Framer – Start creating for free at Framer.com/design, and use code KARAGOLDIN for a free month of Framer Pro.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/770

On today’s episode, Kara welcomes Blake Niemann, Founder and CEO of Levels — the leading natural whey protein brand redefining what clean nutrition looks like in the U.S.
Blake started Levels from his apartment in 2016 and bootstrapped it into a nationally recognized brand now sold across major retailers. His mission from day one has been simple: create high-quality protein made with clean, honest ingredients — no fillers, no artificial sweeteners, no gimmicks. Built on integrity, transparency, and long-term thinking, Levels has become a trusted name for consumers who care about what they put in their bodies.
In this episode, we talk about how Blake turned a simple idea into a nationwide brand, what it takes to scale a self-funded company in a crowded industry, and the lessons he’s learned about staying true to his values while building for the long game. It’s an inspiring conversation for founders, operators, and anyone passionate about creating meaningful products that last.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Blake Niemann and Levels:
https://www.levelsprotein.com/
https://www.instagram.com/levels/
https://www.linkedin.com/in/blake-niemann/
https://www.linkedin.com/company/levelsprotein/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Shopify – Sign up for your one-dollar-per-month trial period at Shopify.com/kara

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/769

On today’s episode, Kara welcomes Lindsay Holden, Co-Founder of Odele Beauty — the clean, inclusive, and high-performing haircare brand redefining prestige beauty for all.
After more than a decade in retail — including eight years as a merchant at Target — Lindsay and her two co-founders set out to build something different: a gender-neutral, salon-grade haircare brand that was affordable, transparent, and designed for real people. They launched Odele in 2020, reaching profitability within six months, and have since grown into more than 12,000 retail doors nationwide, including Target, Ulta, and CVS.
In this episode, Lindsay shares how she turned her corporate experience into founder grit, the challenges of breaking into a crowded beauty aisle, and why progress over perfection has become her personal and professional mantra. We also dive into the brand’s Odele For Good platform and how purpose, inclusion, and community are at the heart of everything they do. This episode is packed with lessons on leadership, building with intention, and creating products that make people feel seen. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Lindsay Holden and Odele Beauty:
https://www.odelebeauty.com
https://www.instagram.com/odelebeauty
https://www.tiktok.com/@odelebeauty
https://www.instagram.com/lindsayroseholden
https://www.linkedin.com/in/lindsay-holden-b44b941

Sponsored By:

AG1 – Head to DrinkAG1.com/KARAGOLDIN to get a FREE Welcome Kit, including a bottle of Vitamin D and free AG1 Travel Packs, when you first subscribe!

AuraFrames – Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

Function Health – My first 1,000 listeners get a $100 credit toward their membership. Go to FunctionHealth.com/KARA or use code KARA100 at sign-up.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/768

On today’s episode, Kara welcomes Danuta Mieloch, Founder of Rescue Spa and Danucera — two pioneering names redefining modern skincare through simplicity, science, and results.
A renowned esthetician and skincare expert, Danuta built Rescue Spa into a luxury destination known for its transformative treatments and personalized care, introducing European skincare philosophies to the U.S. long before they became mainstream. Her commitment to holistic, results-driven beauty made her a trusted name among clients, celebrities, and beauty insiders alike.
Building on decades of hands-on experience, Danuta launched Danucera, a clean, high-performance skincare line rooted in her “less is more” philosophy. Instead of overwhelming routines and endless products, Danuta distilled her knowledge into a handful of essentials that deliver visible, lasting results. Her mission: to make radiant, healthy skin achievable for everyone — at any age.
We talk about the early days of Rescue Spa, the inspiration behind Danucera, and how Danuta is changing the beauty conversation from excess to effectiveness. She also shares what she’s learned from decades of touching skin, listening to clients, and creating products that truly make a difference. This episode is filled with timeless insight for founders, beauty enthusiasts, and anyone who believes that confidence starts with care. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Danuta Mie222222loch and Danucera & Rescue Spa:
https://www.rescuespa.com/
https://www.danucera.com/
https://www.instagram.com/danutamieloch/
https://www.instagram.com/rescuespa/
https://www.instagram.com/danucera/
https://www.linkedin.com/in/danuta-mieloch-1014b825/

Sponsored By:

Dell – Get a new Dell PC at Dell.com/ai-pc

Sommsation – Discover wine the way it was meant to be enjoyed at Sommsation.com/TheKaraGoldinShow to shop now.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Chewy – Send your pet’s wish to Chewy.com/ChewyClaus and it might become a reality. Plus, your wish means Chewy will donate five meals to pets in need.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/767

On today’s episode, Kara welcomes Sarah Moret, Founder and CEO of Curie — the clean personal care brand on a mission to prove that “clean” can be powerful.
Sarah’s journey began with a personal frustration: she couldn’t find a natural deodorant that actually worked. A marathon runner and wellness enthusiast, she set out to change that — investing $12,000 of her savings and spending more than a year perfecting a formula that delivered on both performance and purity. The result? Curie, a high-performance, aluminum-free deodorant that quickly grew from a small side hustle into an 8-figure business sold in over 4,500 stores nationwide, including Walmart and Anthropologie, and featured in locker rooms at Equinox and SoulCycle.
Before founding Curie, Sarah worked in venture capital, where she invested in early-stage wellness startups — experience that gave her the insight and drive to build her own brand from the ground up. We talk about her journey from investor to entrepreneur, the lessons she’s learned about formulating clean products that truly work, and how she’s scaling Curie while staying true to her mission and values. From her Shark Tank deal with Barbara Corcoran and Mark Cuban to building a brand that’s redefining the meaning of clean, this episode is full of lessons and inspiration for founders and consumers alike. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Sarah Moret and Curie:
https://ww.curiebod.com/
https://www.instagram.com/curiebod/
https://www.instagram.com/sarahjmoret/
https://www.linkedin.com/in/sarahmoret/

Sponsored By:

Odoo – Discover how Odoo can take your business to the next level, by visiting Odoo.com

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/766

On today’s episode, Kara welcomes Jason Wright, Founder and CEO of WILDE — the Nashville-based brand rewriting the rules of snacking with its high-protein chips made from real chicken breast. Since launching in 2015, Jason has built WILDE into a powerhouse in the better-for-you snack space — doubling revenue year after year, developing patented production technology, and operating a state-of-the-art facility in Kentucky.
Jason shares how he turned a simple idea — reimagining the classic potato chip with clean protein and bold flavor — into a fast-growing brand that’s changing how we think about healthy snacking. We talk about the early challenges of scaling production, what it takes to win in a competitive CPG category, and the leadership lessons Jason’s learned while building a company that refuses to compromise on taste, texture, or quality. From innovation and manufacturing to brand storytelling and vision, this episode is packed with insights and inspiration for every entrepreneur, builder, and snack lover out there. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jason Wright and WILDE:
https://www.wildebrands.com/
https://www.instagram.com/wildebrands
https://www.linkedin.com/company/wildebrands

Sponsored By:

Quo – Get started for free, plus get 20% off your first 6 months at Quo.com/KARAGOLDIN

Sommsation – Discover wine the way it was meant to be enjoyed at Sommsation.com/TheKaraGoldinShow to shop now.

Warby Parker – head over to WarbyParker.com/GOLDIN right now to try on any pair virtually!

AG1 – Head to DrinkAG1.com/KARAGOLDIN to get a FREE Welcome Kit, including a bottle of Vitamin D and free AG1 Travel Packs, when you first subscribe!

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/765

On today’s episode, Kara welcomes Sandra Oh Lin, Founder and CEO of KiwiCo — the global brand inspiring creativity, confidence, and curiosity in kids through hands-on play. What started in Sandra’s garage with a simple idea to spark learning has grown into a billion-dollar company that’s shipped over 50 million crates worldwide, earned the trust of millions of families, and brought KiwiCo’s brain-building projects to major retailers like Target and Barnes & Noble.
Sandra shares how her background at eBay, PayPal, and Procter & Gamble helped her build a mission-driven company that empowers kids to see themselves as makers and innovators. We talk about what it takes to scale a purpose-led brand without losing your core values, how to nurture creativity at every age, and the lessons she’s learned from leading a fast-growing company with heart. From the early garage days to KiwiCo’s global impact, this episode is packed with insight and inspiration for founders, parents, and innovators alike. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Sandra Oh Lin and KiwiCo:
https://www.kiwico.com/
https://www.instagram.com/kiwico_inc/
https://www.linkedin.com/company/kiwicoinc/
https://www.linkedin.com/in/sandralin/

Sponsored By:

RULA – Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

SimpliSafe – Save 50% on a SimpliSafe home security system at SimpliSafe.com/KARAGOLDIN

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/764

On today’s episode, Kara welcomes Steve Booher, Founder and CEO of Always Full — the company revolutionizing pet care with a smart hydration system that keeps pets healthy and pet owners worry-free. Designed to be fully automated, the Always Full Pet Water Bowl uses advanced laser sensors and a triple-filtration process to automatically refill and clean your pet’s water — all while tracking hydration in real time through an easy-to-use mobile app.
Steve shares how he came up with the idea for Always Full, the product development journey, and how decades of entrepreneurial experience helped him turn a simple problem into a breakthrough solution. We dive into the importance of proactive hydration for pets, the challenges of building smart hardware, and what’s next as the company looks to expand in the fast-growing pet tech category. Whether you’re a founder, a dog parent, or just love hearing how smart ideas come to life, this episode is packed with practical insights and inspiration. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Steve Booher and Always Full:
https://www.instagram.com/alwaysfull___/
https://www.linkedin.com/in/steve-booher-9107832/
https://www.facebook.com/profile.php?id=61559005383069
https://www.alwaysfull.com/

Sponsored By:

Robinhood – Get started today at robinhood.com/yourmoney

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Shopify – Sign up for your one-dollar-per-month trial period at Shopify.com/kara

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/763

On today’s episode, Kara welcomes Kelsi Petersen, Co-Founder of Kelsi’s — the better-for-you dessert brand making indulgence clean, crave-worthy, and full of purpose. A trained raw-food chef and CrossFit athlete, Kelsi created her first Brownie Batter Bites while teaching raw food classes with her mom in rural Idaho. What started as a passion project turned into a brand that’s redefining what it means to treat yourself well.
Kelsi shares how her mother’s health journey inspired the original recipe, how she teamed up with co-founder Cassandra Hume to bring the product to life, and how the brand is creating mission-driven desserts that give back — donating 5% of profits to ALS research. We talk about the challenges of launching a food brand, the importance of staying true to your values, and what it takes to scale a snack that tastes like dessert but fuels you like real food. From early product development to leadership lessons and what’s next for Kelsi’s, this episode is packed with insight and inspiration for CPG founders, wellness enthusiasts, and dessert lovers everywhere. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Kelsi Petersen and Kelsi’s:
https://kelsiskitchen.com/
https://www.instagram.com/kelsis.browniebatterbites
https://www.tiktok.com/@kelsis.browniebatterbite
https://www.linkedin.com/company/kelsi-s-kitchen

Sponsored By:

Nutrafol – For a limited time get ten dollars off your first month’s subscription and free shipping when you go to Nutrafol.com and enter the promo code KARAGOLDIN

Dell – Get a new Dell PC at Dell.com/ai-pc

Merit Beauty – Our listeners gat a FREE Signature Makeup Bag with your first order at MeritBeauty.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Sommsation – Discover wine the way it was meant to be enjoyed at Sommsation.com/TheKaraGoldinShow to shop now.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/762