Turning a childhood favorite into something parents can actually feel good about — that’s the magic 🥣✨
On The Kara Goldin Show, I sit down with Margaret Wishingrad, Co-Founder and CEO of Three Wishes, the better-for-you cereal brand taking on one of the most legacy-dominated aisles in grocery.
Margaret started Three Wishes with her husband and co-founder, Ian, after becoming a parent and realizing how hard it was to find a cereal that kids loved — and parents trusted. No food manufacturing background. No easy roadmap. Just a big idea, a lot of grit, and the belief that cereal could be rebuilt from the ground up.
We talk about what it really takes to challenge billion-dollar incumbents, how Three Wishes balances nostalgia with nutrition, and the lessons Margaret learned scaling from a kitchen-table idea to more than 15,000 stores, including Walmart, Target, Costco, Whole Foods, and Sprouts.
Margaret also shares what it’s like building a company with your spouse, leading through uncertainty, and trusting your instincts when you’re creating something consumers don’t even realize they’ve been waiting for.
If you are interested in what it takes to build a brand with purpose, disrupting a legacy category, or turning a personal frustration into a national business — check out this interview on my podcast now. 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Margaret Wishingrad and Three Wishes:
https://threewishescereal.com/
https://www.instagram.com/threewishes/
https://www.tiktok.com/@threewishescereal
https://www.linkedin.com/in/margaretwishingrad
https://www.linkedin.com/company/three-wishes-cereal

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/848