What if it’s never too late to build the business—or the life—you’ve always imagined?
On this episode of The Kara Goldin Show, I sit down with Paula Blankenship, Founder of Heirloom Traditions and author of the new book, Just Open the Jar.
Paula built Heirloom Traditions, known for its All In One Paint, after the age of 50 with no outside funding, no industry connections, and no traditional business background. What started with teaching women how to transform old furniture and cabinets grew into one of the most successful direct-to-consumer paint brands in the country and a fiercely loyal community she built long before “community-led growth” became a business strategy.
In this episode, Paula shares the incredible story behind building her company, the challenges she faced as a single mother and entrepreneur, and why she believes the biggest obstacle for most people isn’t talent—it’s waiting for the perfect moment to begin. We also dive into the lessons behind her new book, Just Open the Jar, including the importance of creativity, resilience, reinvention, and having the courage to start before you feel ready.
Whether you’re building a business, considering a career change, or simply looking for the confidence to take the next step, this conversation is packed with practical insights on entrepreneurship, leadership, community building, and creating a life on your own terms.
Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Paula Blankenship, Heirloom Traditions and Just Open the Jar:
https://www.allinonepaint.com/
https://www.instagram.com/heirloomtraditionspaint/
https://www.linkedin.com/in/paulajblankenship/
https://www.amazon.com/Just-Open-Jar-Path-Creating/dp/1637749082

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/875