The Kara Goldin Show

What if waking up in pain wasn’t something you had to accept?
On today’s episode, we welcome Evita Kunke, Co-Founder of Honeydew Sleep — a company rethinking how we sleep, starting with the pillow. After struggling with a debilitating back condition and being told surgery might be her only option, Evita discovered that the right sleep setup could completely change her health — and her life.
What started as a personal solution turned into a business. With deep roots in the sleep industry and access to dozens of existing products, Evita and her husband realized the market wasn’t solving the problem — so they built their own. Today, Honeydew Sleep is known for its handcrafted, science-backed pillows designed for proper alignment, cooling, and real comfort.
In this episode, Evita shares her journey from personal struggle to founder, what’s broken in the sleep industry, and how small changes in your sleep setup can have a massive impact on your overall health and quality of life.
If you’re interested in building a mission-driven brand, solving a real problem, or simply sleeping better — this one’s for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Evita Kunke and Honeydew Sleep:
https://honeydewsleep.com/
https://www.instagram.com/honeydewsleep
https://www.linkedin.com/company/honeydew-sleep/
https://www.linkedin.com/in/evita-kunke-928a4681/

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Warby Parker – Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN

Rippling – Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.

Fatty15 – Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/855

Turning activewear into technology that actually supports how you move — that’s the magic 🏃‍♀️✨
On The Kara Goldin Show, I sit down with Krystal Gillis, Founder and CEO of Tighties, a movement technology company redefining performance apparel through alignment, muscle activation, pain management, and movement support.
Krystal’s journey started long before Tighties. She founded and sold her first company at just 24, went on to work in the medical device world with companies including Abbott and Stryker, and later consulted on the launch of multiple companies, products, and a foundation. But it was while leading a product launch for an orthopedic company that she saw a gap she couldn’t ignore: active people needed something between traditional activewear and medical-grade support.
That insight became Tighties — wearable movement technology designed to help active people stay active. Created with clinical experts and manufactured in San Diego, Tighties is built to support better movement, improve alignment, activate muscles, and help people train, recover, and move with more confidence.
We talk about what Krystal saw in orthopedics that sparked the idea, how she brought biomechanical and clinical experts into product development, and why she doesn’t think of Tighties as just apparel. We also get into the realities of building a first-to-market category, responding to skepticism during R&D, and what it takes to communicate science-backed performance benefits in a way consumers can actually understand.
Krystal also shares what it’s like raising capital as a female founder, the lessons she’s carried from building and selling her first company, and where she believes the future of performance technology is headed.
If you are interested in what it takes to build a brand at the intersection of apparel, health, technology, and human movement — check out this interview on my podcast now. 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Krystal Gillis and Tighties:
https://tighties.com/
https://www.instagram.com/gotighties/
https://www.linkedin.com/company/tighties/
https://www.linkedin.com/in/krystal-gillis-a2582611/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

Cash App – For a limited time, new customers can get $10 added to their balance. Use code CASHAPP10 when you sign up, and send at least $5 to a friend in the first two weeks. Download Cash App Today: https://click.cash.app/ui6m/0s6pfdl7 #CashAppPod 

As a Cash App partner, I may earn a commission when you sign up for a Cash App account. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Bitcoin services provided by Block, Inc. For additional information, see the Bitcoin disclosures.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Hexclad – Get 10% off! Just head to Hexclad.com/KARAGOLDIN

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/854

What if gifting actually felt thoughtful again?
On today’s episode, we welcome Rachel Solomon, Co-Founder and Co-CEO of Boarderie — a company rethinking a category that hasn’t evolved much in decades. Instead of predictable gift baskets, Boarderie delivers fully arranged, premium cheese and charcuterie boards nationwide — designed to feel more like an experience than just another package.
Launched in 2021, the company didn’t just improve the model — it challenged it. And while legacy players are seeing slower growth, Boarderie is scaling quickly, staying profitable, and tapping into what consumers actually want today: something more personal, more elevated, and more memorable.
In this episode, Rachel shares why the category was ready for change, how they’ve been able to scale so quickly without compromising quality, and what’s really driving modern gifting decisions.
If you’re building in a crowded space or thinking about how to differentiate in a legacy category — this one’s worth your time. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Rachel Solomon and Boarderie:
https://boarderie.com/
https://www.instagram.com/boarderie/
https://www.linkedin.com/company/boarderie/
https://www.instagram.com/rach_solo/
https://www.linkedin.com/in/rachel-solomon-fascitelli-6a0a82119/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

Whatnot – Download Whatnot today and get $20 Off and free shipping on your first purchase.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Pebl – Manage your global workforce in one place. Go to Hipebl.ai to get a free estimate.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/853

What if the future of skincare wasn’t about trends — but about real science and long-term skin health?
On today’s episode, we welcome Dr. Dhaval Bhanusali, board-certified dermatologist and co-founder of Elm Biosciences — a company combining in-office treatments with smarter at-home routines.
If you’re interested in understanding the science behind skincare, making better decisions for your skin, or staying ahead of where the industry is going — this one’s for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Dr. Dhaval Bhanusali and Elm Biosciences:
https://elmbiosciences.com/
https://www.instagram.com/dhbhanusali/
https://www.linkedin.com/in/dhaval-bhanusali/
https://bhanusalimd.com/

Sponsored By:

Fatty15 – Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout.

Acorns – Head to Acorns.com/KARA or download the Acorns app to get started.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Upwork – Visit Upwork.com right now and post your job for free.

Rippling – Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/852

Turning skincare into ritual — and luxury into something deeply personal — that’s the magic ✨
On The Kara Goldin Show, I sit down with Lejla Cas, Founder of KNESKO Skin — a brand blending advanced skincare science with energetic wellness, intention, and self-care.
We talk about building a luxury beauty brand that goes beyond surface-level results, why longevity and skin barrier health are becoming such important conversations, and how Lejla turned an unconventional vision into a globally recognized brand used in luxury spas around the world. We also dive into the launch of KNESKO’s new Gold Repair Collection and the future of beauty, ritual, and wellness.
If you’re interested in learning what it takes to build a differentiated brand, challenge traditional beauty norms, or create products that truly connect with consumers — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Lejla Cas and KNESKO Skin:
https://knesko.com/
https://www.instagram.com/kneskoskin/?hl=en
https://www.instagram.com/mrsknesko/?hl=en
https://www.linkedin.com/in/lejla-cas-65195054/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

AT&T Business – Switch to AT&T Business at business.att.com

Zazzle – Right now, save 25% on your first order at Zazzle.com

Rippling – Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/851

What if packing a warm, healthy lunch for your kids was actually simple?
On today’s episode, we welcome Nancy Yen, Founder and CEO of OMIE — a company rethinking how parents tackle everyday meals. After struggling to find a way to send her child to school with a warm, balanced lunch, Nancy set out to build what didn’t exist.
What started as a personal problem turned into years of prototyping, failed iterations, and persistence — ultimately leading to a category-defining product and a bootstrapped business that has scaled to tens of millions in revenue.
In this episode, Nancy shares how she turned a “mom problem” into a company, what it really takes to build and scale without outside funding, and how she’s balancing entrepreneurship and motherhood along the way.
If you’re building, scaling, or challenging “that’s just how it is” thinking — this one’s for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Nancy Yen and OMIE:
https://omielife.store/
https://www.instagram.com/omielifeinc/
https://www.linkedin.com/company/omielife/
https://www.linkedin.com/in/nancyyen1
https://www.instagram.com/nancyyen1/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Decagon – Ready to transform your customer support? Go to Decagon.ai/KARAGOLDIN to get a personalized demo and see what Decagon can do for your team.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/850

What if baby food actually prioritized vegetables first?
On today’s episode, we welcome Shibani Baluja, Founder and CEO of Lil’ Gourmets — a company rethinking how we feed the next generation. After more than a decade at Kraft Foods, Shibani walked away to build what she couldn’t find: fresh, veggie-first meals designed to support early nutrition and lifelong healthy habits.
Now available nationwide in Whole Foods Market, Walmart, and more, Lil’ Gourmets is bringing globally inspired, organic meals to busy parents looking for better options.
In this episode, Shibani shares her journey from corporate to founder, the research behind introducing veggies early, and what it takes to scale in grocery.
If you’re building, scaling, or challenging a legacy category — this one’s for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Shibani Baluja and Lil’ Gourmets:
https://lilgourmets.com/
https://www.instagram.com/lilgourmets/
https://www.tiktok.com/@lil_gourmets
https://www.facebook.com/lilgourmets
https://www.linkedin.com/in/shibani-baluja/

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RULA – Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

Monarch Money – Use code KARAGOLDIN at Monarch.com to get your first year half off at just $50.

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Rippling – Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/849

Turning a childhood favorite into something parents can actually feel good about — that’s the magic 🥣✨
On The Kara Goldin Show, I sit down with Margaret Wishingrad, Co-Founder and CEO of Three Wishes, the better-for-you cereal brand taking on one of the most legacy-dominated aisles in grocery.
Margaret started Three Wishes with her husband and co-founder, Ian, after becoming a parent and realizing how hard it was to find a cereal that kids loved — and parents trusted. No food manufacturing background. No easy roadmap. Just a big idea, a lot of grit, and the belief that cereal could be rebuilt from the ground up.
We talk about what it really takes to challenge billion-dollar incumbents, how Three Wishes balances nostalgia with nutrition, and the lessons Margaret learned scaling from a kitchen-table idea to more than 15,000 stores, including Walmart, Target, Costco, Whole Foods, and Sprouts.
Margaret also shares what it’s like building a company with your spouse, leading through uncertainty, and trusting your instincts when you’re creating something consumers don’t even realize they’ve been waiting for.
If you are interested in what it takes to build a brand with purpose, disrupting a legacy category, or turning a personal frustration into a national business — check out this interview on my podcast now. 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Margaret Wishingrad and Three Wishes:
https://threewishescereal.com/
https://www.instagram.com/threewishes/
https://www.tiktok.com/@threewishescereal
https://www.linkedin.com/in/margaretwishingrad
https://www.linkedin.com/company/three-wishes-cereal

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

Cash App – For a limited time, new customers can get $10 added to their balance. Use code CASHAPP10 when you sign up, and send at least $5 to a friend in the first two weeks. Download Cash App Today: https://click.cash.app/ui6m/0s6pfdl7 #CashAppPod

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Warby Parker – Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/848

On today’s episode, we welcome Michael Meyer, CEO of I and love and you — a leader who’s built his career spotting opportunities others overlook and turning them into category-defining brands.
From organic baby food to natural pet food, Michael has been at the center of major shifts in how consumers shop and what they expect. Now, he’s making a bold bet on one of the most underdeveloped spaces in the industry—premium cat food. With the recent acquisition of Made by Nacho and the addition of Bobby Flay as Chief Culinary Officer, Investor, and Board Member, the company is doubling down on a category that’s finally having its moment.
In this episode, Michael breaks down why cats—not dogs—represent one of the biggest growth opportunities in pet, how he built an omnichannel brand across natural, grocery, mass, and ecommerce, and what it takes to scale to 30,000+ retail doors without losing quality or trust. We also get into the reality of working with strategic investors like L Catterton, how to separate real partnerships from marketing noise, and why the best founders are the ones willing to make contrarian bets early.
This is a must listen.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Michael Meyer and I and love and you:
https://iandloveandyou.com/
https://www.instagram.com/iandloveandyoupet/
https://www.linkedin.com/in/michaelmeyerus/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Naturium – Give your skin the affordable, luxurious glow up it deserves. Go to Naturium.com/KARAGOLDIN for 10% off your first purchase today.

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Bombas – Go to Bombas.com/KARA and use code KARA for 20% off your first purchase

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/847

What does it take to turn fragrance into something you don’t just wear — but actually feel?
On today’s episode, we welcome Steve Sun, Founder and CEO of Biology Fragrances — a brand redefining scent as a daily ritual rooted in emotional well-being. With a background spanning design, media, and storytelling at companies like The Walt Disney Company, Warner Bros., and Paramount Pictures, Steve brings a unique lens to building brands that connect on a deeper level.
Raised between Taiwan and the United States, Steve’s early experiences with scent—from traditional remedies to everyday rituals—shaped his perspective on fragrance as something functional, not just aesthetic. That perspective led him to study perfumery and ultimately launch Biology Fragrances — a small-batch, plant-based brand designed to support mood, energy, and overall well-being. Today, the brand is growing across DTC, Amazon, and retail, including a nationwide launch in Sprouts Farmers Market, bringing fragrance into a completely new channel.
In this episode, Steve shares what it takes to build a new category around “functional fragrance,” how he blends storytelling with science to create emotionally resonant products, and why consumers are starting to think about scent as part of their wellness routine. We also discuss his unconventional approach to distribution, lessons from building billion-dollar entertainment brands, and what it means to create something that truly connects with modern consumers. Steve also reflects on the founder journey, the challenges of educating a new market, and what’s next for Biology Fragrances.
If you’re interested in building a differentiated brand, creating products that connect on a deeper level, or redefining how consumers experience everyday rituals — this episode is for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Steve Sun and Biology Fragrances:
https://www.biologyfragrances.com/
https://www.linkedin.com/company/biology-fragrances/
https://www.instagram.com/biologyfragrances
https://www.instagram.com/stevecsun/
https://www.linkedin.com/in/steve-sun-5ab17b28/

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Stamps.com – Go to Stamps.com and use code kara to get sixty days risk-free!

AT&T Business – Switch to AT&T Business at business.att.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Upwork – Visit Upwork.com right now and post your job for free.

Physician’s Choice – Go to Amazon or PhysiciansChoice.com and use code PCPODCAST10 for 10% off your entire order

Rippling – Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization.

NFP – NFP is ready to help you succeed. Visit nfp.com/karagoldin to unlock your full potential.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/846

On today’s episode, Kara welcomes Ryan Alovis, CEO of LensDirect — the family business he bought back and transformed into a leading, customer-first vision care brand.
Ryan shares how he took a struggling company and rebuilt it from the ground up — without outside capital — turning it into a trusted destination for contact lenses, eyewear, and innovative services like lens replacement and subscriptions. This episode dives into the discipline, resilience, and customer obsession required to scale the right way.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Ryan Alovis and LensDirect:
https://www.lensdirect.com/
https://www.linkedin.com/in/ryanalovis
https://www.instagram.com/ryanalovis/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/845

On today’s episode, we sit down with Trip Randall, CEO of Superfeet — a brand most people don’t think about… but probably should.
Superfeet has been around for more than 50 years, originally built out of sports medicine and trusted by athletes who actually care about performance. But like a lot of legacy brands, it faced a question: stay relevant, or get left behind.
Trip didn’t found the company — he stepped into it after decades at Nike and Denon, bringing a different lens on growth, digital, and what consumers actually pay attention to. Now he’s focused on evolving Superfeet into something modern, without losing the credibility that made it matter in the first place.
In this episode, we get into what it really takes to scale a 50-year-old brand, why some of the biggest opportunities are hiding in “unsexy” categories, and how to make people care about something they’ve been ignoring for years. We also talk about what Trip learned from building billion-dollar businesses — and what doesn’t translate when you don’t have that same machine behind you.
If you care about brand building, category disruption, or how to rethink something everyone else has overlooked — this one’s worth your time.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Trip Randall and Superfeet:
https://www.superfeet.com
https://www.instagram.com/superfeet/
https://www.linkedin.com/company/superfeet-worldwide/
https://www.linkedin.com/in/trip-randall/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/844

What happens when a personal health issue exposes a much bigger problem?
On today’s episode, we welcome Brian Keller, CEO and Co-Founder of Rorra — a brand rethinking how we access clean water. After struggling to find answers for his daughter’s severe eczema, Brian discovered the role contaminated water was playing — and it changed everything.
That moment led to Rorra — a company focused on high-performance, easy-to-use water filtration that removes PFAS, lead, microplastics, and more, without the need for plumbing. In a category that hasn’t evolved in decades, Rorra is bringing transparency, better technology, and a mission-first approach to protecting families.
In this episode, Brian shares the story behind Rorra, what’s broken in the filtration industry, and why water should be viewed as a foundational pillar of health.
If you’re interested in building a purpose-driven brand or challenging a legacy category — this episode is for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Brian Keller and Rorra:
https://www.rorra.com/
https://www.instagram.com/rorra/
https://www.linkedin.com/company/rorra/
https://www.linkedin.com/in/briandavid7/
https://www.instagram.com/briandkeller7/

Sponsored By:

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Dell – Find technology built for the way you work at Dell.com/DellPCs

Fatty15 – Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/843

Putting brain health at the center of women’s wellness — that’s the conversation 🧠✨
On The Kara Goldin Show, I sit down with Helen Christoni, Co-Founder of Make Time Wellness, a brand redefining women’s wellness by focusing on cognitive health, daily wellness habits, and science-backed support for the brain.
Helen’s journey started long before Make Time Wellness. A longtime wellness marketing executive and ultramarathoner, she spent years helping grow wellness brands while also navigating deeply personal experiences with dementia and mental health struggles within her own family. But through those experiences, she noticed a major gap she couldn’t ignore: women were prioritizing skincare, fitness, hormones, and longevity — but rarely talking about brain health until it became a crisis.
That realization became Make Time Wellness — a brand Helen co-founded alongside Emma Heming Willis to help women prioritize their brain, body, and beauty through education, awareness, and science-backed wellness products. Built around the idea that cognitive health should be part of everyday wellness, Make Time Wellness is helping bring a once-overlooked conversation into the mainstream.
We talk about Helen’s personal journey with dementia and cognitive health, why women’s brain health has been historically overlooked, and what it takes to build trust in a crowded wellness and supplement space. We also get into the realities of launching an emerging wellness brand, expanding into retailers like Vitamin Shoppe and Ulta, and how Make Time Wellness approaches education without fear-based marketing.
Helen also shares how her background in wellness brand-building shaped her approach as a founder, the lessons she’s learned scaling an early-stage company, and why she believes brain health is becoming the next major frontier in women’s wellness.
If you are interested in what it takes to build a mission-driven wellness brand, why cognitive health matters more than ever, or where the future of women’s wellness is headed — check out this interview on my podcast now.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Helen Christoni and Make Time Wellness:
https://maketimewellness.com/
https://www.instagram.com/maketimewellness/
https://www.instagram.com/helenchristoni/
https://www.linkedin.com/in/helenchristoni/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Upwork – Visit Upwork.com right now and post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/842

On today’s episode, we welcome Eric Ries, bestselling author of The Lean Startup and now Incorruptible — a new take on why good companies go bad, and what it actually takes to build one that doesn’t.
Eric has spent decades shaping how founders think about building companies. But this conversation goes beyond startups and into something bigger: what happens as companies scale, when pressure builds, incentives shift, and mission starts to drift. Because the reality is, most companies don’t fail overnight—they slowly lose their way.
In this episode, Eric breaks down the hidden forces that push companies off track, from what he calls “financial gravity” to the subtle ways governance and incentives shape behavior over time. We get into redefining profit, why mission has to be built into the operating system—not just the brand—and what founders often get wrong when it comes to long-term thinking. He also shares real examples of companies that have gotten this right—and why they’ve been able to endure when others haven’t.
If you care about building something that lasts—or making sure what you build doesn’t turn into something you never intended—this is a conversation you’ll want to hear.

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To learn more about Eric Ries and Incorruptible:
https://www.incorruptible.co
https://www.linkedin.com/in/eries/
https://x.com/ericries
https://www.instagram.com/ericriesactual/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/841