Loud Speaker / The Ecommerce Playbook Podcast

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.


All Episodes

The Ecommerce Playbook | Turn Your Accountant Into An Asset

In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relationship between entrepreneurs and their accountants. Taylor shares insights from his...

Read More

The Ecommerce Playbook | Meet CTC’s First AI Bot: A New Era in Ecommerce Creativity

This episode is unlike any other — we’re excited to introduce you to CTC’s first ever AI bot guest! Join Taylor as he sits down with Jacob Posel, who...

Read More

The Ecommerce Playbook | 6 Essential Google Ads Strategies for a Profitable Holiday Season

Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and profitability! In this episode, Richard is joined by Tony Chopp...

Read More

The Ecommerce Playbook | How to De-Stress a Distressed Business

In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into three critical steps for de-stressing a struggling business, from cutting...

Read More