Loud Speaker / The Ecommerce Playbook Podcast

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.


All Episodes

The Ecommerce Playbook | 2025 Ecom Planning: The Framework That Could 10x Your Profit

This episode is brought to you by: Finaloop: https://www.finaloop.com/ Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven...

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The Ecommerce Playbook | Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit Allocation Model—a game-changing framework developed by the experts at Common Thread Collective....

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The Ecommerce Playbook | Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but...

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The Ecommerce Playbook | 2025 Starts Here + BFCM Data You Need to See

Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce!  In this episode of the podcast,...

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The Ecommerce Playbook | FINAL WARNING: Your Black Friday Strategy is Missing THIS!

Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5...

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The Ecommerce Playbook | The Truth About AppLovin: Should You Shift Your Budget NOW?

Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has...

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The Ecommerce Playbook | Is This the Beginning of a DTC Comeback?: State of the Industry

Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Steve, Jeremiah, and Yarden as they break down October’s key data...

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The Ecommerce Playbook | How to Turn Amazon Into a DTC Profit Powerhouse

Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to transform Amazon from a competitor into a crucial ally for boosting...

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The Ecommerce Playbook | How We Went from 5 to 30 Clients in 4 Months – We Need More Talent

Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC Global Accelerator – scaling from 5 to...

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The Ecommerce Playbook | What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)

Get the Prophit System: https://commonthreadco.com/pages/ecommerce-strategy In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the actual marketing actions that generate revenue. Richard...

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The Ecommerce Playbook | The Black Friday Budget Mistake That Could Tank Your Monthly Sales

Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this episode of the Podcast, we talk about why underspending on Black...

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The Ecommerce Playbook | WARNING: Election Week Could Sink Your Ad Performance!

In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on ad campaigns. With an unprecedented wave of political spending flooding...

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The Ecommerce Playbook | Want Profits? Here Are the Exact Steps to Ecommerce Success

Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Common Thread Collective’s Profit System—the tried-and-true method helping ecommerce brands...

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The Ecommerce Playbook | Are Political Ads Killing Sales?: State of the Industry

In this month’s State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why are 7-figure stores seeing a slowdown in growth? How...

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The Ecommerce Playbook | 5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales

Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential strategies that will supercharge your sales and help you...

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