Loud Speaker / The Ecommerce Playbook Podcast

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.


All Episodes

The Ecommerce Playbook | We Ranked Every Employee—Here’s What Happened!

Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results were eye-opening. In this episode of the Podcast, we dive...

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The Ecommerce Playbook | Measurement Mistakes That are Costing You Millions

If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure ecommerce brands are unknowingly starving their own growth because...

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The Ecommerce Playbook | The Tecovas Ad That Broke DTC Twitter (And Why It Worked)

DTC Twitter lost it over this Tecovas ad—but was the outrage justified? In this episode, we break down the viral controversy sparked by Taylor Holiday’s tweet, why so many...

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The Ecommerce Playbook | The Death of Ecommerce Jobs? AI vs. Humans Explained

AI is rapidly changing the ecommerce landscape, automating tasks once handled by humans and raising the question—are ecommerce jobs at risk? In this episode, we dive deep into the...

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The Ecommerce Playbook | The Purple Accountant: The Secret Weapon Your Business Needs

Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than ever, and the game has changed. But there’s one secret weapon that...

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The Ecommerce Playbook | DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025

The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition costs, vanishing venture capital, and economic shifts have crushed...

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The Ecommerce Playbook | Compass Explained: The Next Evolution in Creative Strategy

Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and streamlines ad creative planning like never before. In this episode, we break down...

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The Ecommerce Playbook | Introducing Compass: The AI-Powered System for Smarter Ads

Struggling to scale your ecommerce ads? Spending too much time guessing what works? MeetCompass – the creative operating system designed to take the guesswork out of ad strategy! WithCompass,...

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The Ecommerce Playbook | Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?

Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, we dive deep into the financial realities facing DTC brands...

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The Ecommerce Playbook | Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)

Ecommerce is facing major challenges in 2025—rising ad costs, AI disruptions, and now, new tariffs. If you’re running a brand, you need to know what’s coming and how to...

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The Ecommerce Playbook | 2024 Was About Surviving – 2025 Is About Winning

2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN. In this episode,...

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The Ecommerce Playbook | The Truth About Incrementality: Are You Measuring Your Ads Wrong?

Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why...

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The Ecommerce Playbook | Secrets to Scaling Big: Inside Born Primitive

In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that has redefined what it takes to succeed in today’s...

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The Ecommerce Playbook | The Missing Link in Your Ad Strategy: Creator Content That Works

Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator content...

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The Ecommerce Playbook | Say Goodbye to TikTok? The Truth About the Possible Ban

Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s...

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