Commerce Famous

Hosted ByBen Marks

Commerce Famous is a bi-weekly podcast series seeking to bring clarity and objectivity into the commerce platform space. In every episode, open commerce evangelist and podcast host Ben Marks is joined by guests who live and breathe ecommerce and retail and are therefore uniquely able to offer well respected and at times controversial insights, drawing on decades of experience. While their names and faces might not be recognized on the street, each guest is, in their own right, “famous for commerce”, or: Commerce Famous.


All Episodes

Commerce Famous Podcast | S3E07: Justin Aronstein – Embracing Failure & Nonconformity

In a world where e-commerce is often a game of following trends, Justin Aronstein stands out by embracing nonconformity and celebrates failures. At Mobile 1st, the focus is on essentialism—prioritizing what truly drives revenue growth. By hiring nonconformists and challenging the status quo, they deliver impactful results for clients. Tune into this episode for a refreshingly different conversation with host Jason Nyhus and Justin Aronstein as they discuss his career journey full of celebrated failures and successes with a unique perspective.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E07: Justin Aronstein - Embracing Failure & Nonconformity
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Commerce Famous Podcast | S3E06: Scot Wingo – The Evolution of Ecommerce

In this episode, Scot Wingo, CEO of ReFiBuy and founder of Channel Advisor, shares his extensive journey in e-commerce. He highlights that “e-commerce is deceptively complicated,” and discusses the challenges in the marketplace, the evolution of his companies, and lessons learned along the way. Scot emphasizes the importance of understanding the complexities of e-commerce, the role of AI in optimizing product catalogs, and how ReFiBuy aims to solve these challenges for retailers. The conversation also touches on the impact of his previous ventures and the future of e-commerce with emerging technologies.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E06: Scot Wingo - The Evolution of Ecommerce
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Commerce Famous Podcast | S3E05: Brendan Cameron – Lessons from a B2B Insider – Live from Shoptoberfest!

Host Jason Nyhus sat down with Brendan Cameron from Americaneagle.com at Shoptoberfest in Brooklyn, NY to discuss some of his personal experiences in commerce over the years. Tune in to listen as they dig into some of Brendan’s strategies to be omnipresent in the B2B commerce community.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E05: Brendan Cameron - Lessons from a B2B Insider - Live from Shoptoberfest!
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Commerce Famous Podcast | S3E04: Big Chat with Brent Bellm

Host Jason Nyhus catches up with the esteemed ecommerce and payments legend Brent Bellm with a talk about how he led the BIG growth of BigCommerce, BIG IPOs, and BIG payments innovation. Sharing lessons learned and the payments evolution in ecommerce, they discuss Brent’s many successful IPOs, achieving market disruption and rapid growth through payments innovation.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E04: Big Chat with Brent Bellm
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Commerce Famous Podcast | S3E03: Mike Matker | Customer Loyalty

In this episode, host Gretchen Staubly talks to Mike Matker, CEO of SiteVibes. Tune in as they discuss Mike’s career and passion for continued innovation in customer loyalty strategies and connected technology ecosystems. From personalized experiences to building brand affinity with loyalty programs, they explore the art and science of building customer loyalty in today’s competitive market — focused on centralized customer data insights through a connected tech stack and how SiteVibes helps brands evolve and innovate with technology to increase customer retention, advocacy, and increase order value.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E03: Mike Matker | Customer Loyalty
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Commerce Famous Podcast | S3E02: Andy Hoar | B2B Midmarket Commerce

Join Jason Nyhus in this episode of “Commerce Famous” as he sits down with Andy Hoar, a renowned figure in B2B ecommerce. Discover Andy’s journey from economic consulting to becoming a pivotal voice in ecommerce. They delve into the evolution of the industry, the importance of market signals, and the unique challenges and opportunities within the B2B space. Tune in for a deep dive into the world of B2B commerce and the underserved mid-market, as Andy shares insights on his newly released Paradigm B2B analysis of the leading platforms, and the role of Agentic AI in shaping the future of commerce.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E02: Andy Hoar | B2B Midmarket Commerce
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Commerce Famous Podcast | S3E01: Paul Briscoe & Arvind Rapaka | AI Revolution: Transforming the Future of Shopping

Season 3 kicks off with Jason Nyhus hosting guests Paul Briscoe from Human Element and Arvind Rapaka from Webscale. Tune in as they talk about their professional journey, the evolution of AI, the impact AI is having on Agentic Commerce and exciting innovation that is transforming the future of shopping experiences.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E01: Paul Briscoe & Arvind Rapaka | AI Revolution: Transforming the Future of Shopping
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Commerce Famous Podcast | 033 | Ben Marks & Jason Nyhus | Transitions & Reflections

In this final episode of Season 2, Ben and Jason discuss their personal journey — from when they met to what is next on the horizon as Ben moves on and starts his new business venture. Tune in to hear their candid conversation as they reflect on their experiences together over the years, and the transition to a new chapter.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | 033 | Ben Marks & Jason Nyhus | Transitions & Reflections
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Commerce Famous Podcast | 032 | Aysnding with Carrie

In this conversation, Carrie Weidenbach (co-founder and COO of Aysnd) and Ben Marks discuss the complexities of headless implementations in e-commerce, particularly in B2B contexts. They explore the challenges of revenue sharing models, the transformative success of B2B e-commerce, and the importance of navigating regulatory challenges. Carrie shares insights on the founding of Aysnd, emphasizing a conscious approach to commerce that prioritizes customer needs and data integrity. The discussion also highlights the significance of authenticity in content creation and the evolving landscape of brand value. Finally, they delve into the importance of choosing the right e-commerce platform that offers flexibility and risk management.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | 032 | Aysnding with Carrie
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Commerce Famous Podcast | 031 | Dennis Höting and Sander Mangel | Hobnobbing on Shopware’s New Community Hub

In this episode of Commerce Famous, host Ben Marks engages with Sander Mangel and Dennis Höting from Shopware to discuss the evolution of the Shopware Community Hub. They explore the importance of community engagement, the development journey of the hub, and the commitment to providing quality educational content. The conversation highlights the significance of building connections within the open-source ecosystem and the value of shared knowledge and expertise among community members. In this conversation, the speakers discuss the importance of interaction within a community hub, emphasizing the value of contributions and recognition. They explore the balance between intrinsic and extrinsic motivation, highlighting how different individuals are driven by various factors. The discussion also covers the development of a community hub aimed at fostering engagement and collaboration, as well as the significance of learning pathways and community contributions. Finally, they share their aspirations for the future of the community hub and the impact it can have on its users.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | 031 | Dennis Höting and Sander Mangel | Hobnobbing on Shopware's New Community Hub
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Commerce Famous Podcast | 030 | Jason Young | Ballistic With Benjamin

In this episode of Commerce Famous, host Ben Marks interviews Jason Young, founder of Ballistic Agency, who shares his unique journey from seminary to the e-commerce world, particularly focusing on the firearms industry. They discuss the challenges and opportunities within this niche market, the importance of building relationships, and the evolving landscape of e-commerce technology.

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Commerce Famous Podcast | 029 | Margaux Mengebier |

Aaand we’re back from the end of year break! In this episode of Commerce Famous, host Ben Marks interviews Margaux Mengebier, Director of CX & Marketing Strategy at West Monroe, who shares her extensive experience in digital transformation and customer experience. They discuss the evolution of customer interactions with brands, the importance of data and analytics, and the impact of AI on business strategies.

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Commerce Famous Podcast | 028 | Eric Erway | Lessons from Magento: product, shipping, and innovation

In this episode of Commerce Famous, host Ben Marks chats with Eric Erway, Vice President of Product at ShipperHQ, and a former Magento product leader. Eric brings his wealth of experience from his time at Dell, Magento, and Cart.com to explore the intricacies of ecommerce logistics and fulfillment.
They dive deep into how ShipperHQ is transforming the shipping experience by providing merchants with powerful tools to optimize shipping costs, offer real-time rates, and streamline the customer experience. Eric shares insights into how advanced analytics, dimensional packing, and carrier backup rates are helping businesses save money and meet customer expectations in an Amazon-dominated world.
Tune in to hear about Eric’s career journey, the future of ecommerce logistics, and how data-driven decisions are reshaping the shipping landscape for merchants worldwide.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

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Commerce Famous Podcast | 028 | Jim Herbert | Reflections on BigCommerce, Patchworks and beyond

In this episode of Commerce Famous, host Ben Marks sits down with Jim Herbert, the CEO of Patchworks, at Shoptalk EU in Barcelona. Jim shares insights from his extensive career in digital commerce, including his time as Senior Vice President of BigCommerce EMEA and his transition to leading Patchworks.
They discuss the evolution of ecommerce technology, the growing importance of integration platforms, and how Patchworks is simplifying complex workflows with their innovative solutions. Jim also dives into the challenges of scaling businesses in Europe, the role of AI and low-code solutions in the ecommerce space, and what the future holds for platforms like Patchworks in a rapidly changing industry.
Whether you’re interested in ecommerce technology, integrations, or leadership in digital business, this conversation offers valuable insights from a true industry veteran.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

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Commerce Famous Podcast | 027 | Nicole Leinbach Hoffman | Stimulating commerce: disrupting retail and sexual wellness

In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects retailers with knowledge, resources, and community. She reflects on how she launched her retail education conference series in 2011 and how it evolved over the years, especially with the challenges brought on by the pandemic.
Nicole dives into her latest venture, Stimulate, a B2B sexual wellness trade show designed to support retailers with product knowledge and retail insights in this growing industry. She discusses the intersection of commerce, education, and wellness, explaining how her events provide the tools for businesses to succeed in the ever-changing retail landscape.
Tune in to hear Nicole’s insights on retail, her approach to creating unique educational experiences, and why she believes evolving with the market is key to long-term success.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

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