Podcast: The ASOM Pod

Welcome to the ASOM Pod – the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you’re looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.

The ASOM Pod | EP60: The Queen of Pet eCommerce: Redefining the Industry Through Innovation

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella) chat with Natalie Yung, founder of Doggielawn and Bark Potty to unpack her 15-year rollercoaster from flops to full on success in the pet world. From spotting a quirky pain…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP60: The Queen of Pet eCommerce: Redefining the Industry Through Innovation
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The ASOM Pod | EP59: What Meta Won’t Tell You – The eCommerce Metrics Founders Should Actually Track

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella) chat with Jordan, a seasoned eCommerce entrepreneur and advisor behind brands like KitNipBox, Paint Plot, and Salvit Advisors.  From resisting shiny objects to choosing the right channels, this convo is packed with…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP59: What Meta Won’t Tell You - The eCommerce Metrics Founders Should Actually Track
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The ASOM Pod | EP58: The Evolution of a 32-Year American Manufacturer: The Story of TigerTough

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella)sit down down with Sheldon Zitzmann from TigerTough, a Minnesota–based company that makes ultra-durable seat covers for hard-working vehicles and even harder-working people. From humble beginnings in 1993 to a full-on…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP58: The Evolution of a 32-Year American Manufacturer: The Story of TigerTough
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The ASOM Pod | EP57: From Navy Vet to Burned-Out CEO: Scaling from $0 to $50M in 2 Years

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Ryan Hogan, founder of Hunt A Killer and CEO of Talent Harbor for a no BS conversation about what it really takes to build a community-first DTC brand. From failed…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP57: From Navy Vet to Burned-Out CEO: Scaling from $0 to $50M in 2 Years
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The ASOM Pod | EP56: How to Validate Your eCommerce Product Idea Without Spending a Dime

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) get into how today’s best founders validate ideas fast and effectively without relying on biased feedback from…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP56: How to Validate Your eCommerce Product Idea Without Spending a Dime
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The ASOM Pod | EP55 – How to Get Your First 1,000 eCommerce Customers Organically

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down what it really takes to acquire your first 1,000 eCommerce customers—organically. No paid ads. No…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP55 - How to Get Your First 1,000 eCommerce Customers Organically
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The ASOM Pod | EP54: How to Launch a New eCommerce Product in 30 Days on a Budget

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive into one of the biggest challenges for early-stage founders: How to validate and launch a new product…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP54: How to Launch a New eCommerce Product in 30 Days on a Budget
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The ASOM Pod | EP53: Generational Shopping Differences in eCommerce: How Gen Z, Millennials & Boomers Shop Online

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive deep into the psychology of the purchase—unpacking how different generations shop, scroll, and swipe their way through…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP53: Generational Shopping Differences in eCommerce: How Gen Z, Millennials & Boomers Shop Online
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The ASOM Pod | EP52: eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits – Live from SubSummit 2025

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) come in hot—unpacking what’s actually working in eCommerce right now… and what’s just noise. We’re talking community-building, live…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP52: eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits - Live from SubSummit 2025
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The ASOM Pod | EP51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event

John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you on a boots-on-the-ground tour of SubSummit 2025 in Dallas—no boring recap slides here. From immersive booths and epic entrance setups to hosted buyer programs and jam-packed breakout sessions, they explore how the subscription industry is leveling up. Along the…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event
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