Podcast: The ASOM Pod

Welcome to the ASOM Pod – the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you’re looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.

The ASOM Pod | EP40: Why does the modern ecommerce marketer suck?

In this episode of The ASOM Pod, the hosts dive deep into the challenges and issues facing modern marketers. They discuss why many marketers today copy others without critical thinking, the role of creativity in marketing, and the impact of AI tools and agencies on marketing practices. The episode features a lively debate on topics…

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The ASOM Pod | EP39: Is Direct to Consumer Dying? Hard Truths About eCommerce as a Business Model in 2025

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO dig into the ever-changing world of DTC businesses. Is the DTC model on life support, or is it just shedding its old skin and evolving?…

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The ASOM Pod | EP38: Lean, Mean Business: The Great Talent Shift

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) break down the messy, unpredictable, and sometimes chaotic world of running a business in today’s economy. From…

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The ASOM Pod | EP37: The Rise and Fall of Subscription Models in eCommerce

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive deep into the evolution of subscription-based business models in e-commerce. From viral success stories to spectacular…

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The ASOM Pod | EP36: The Great Discount Debate of eCommerce: Growth Strategy or Brand Killer?

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) tackle the Great Discount Debate—are discounts killing brand value, or are they just a necessary evil? Featuring…

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The ASOM Pod | EP35: The Creator Economy – Building a Brand With Influencers & Affiliates

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) break down the evolving world of creators and influencers—and why follower count isn’t everything. They explore the…

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The ASOM Pod | EP34: Live Shopping & Social Commerce: The Next Big eCommerce Revolution?

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive into the fast-evolving world ofsocial commerce and how it’s reshaping e-commerce and retail. They break down…

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The ASOM Pod | EP33: The AI-Driven Future of eCommerce: What to Expect in 2025

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) get into the ever-changing world of AI in eCommerce! In this episode, the hosts chat about how…

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The ASOM Pod | EP32: The Dying Art of Sales in eCommerce, SaaS, and Beyond!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) take a deep dive into the evolving world of sales, breaking down why the traditional hard-sell approach…

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The ASOM Pod | EP31: Why Do eCommerce Agencies Suck? Lessons Learned and Red Flags to Avoid

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) tackle the complex and often misunderstood world of agencies. From full-service powerhouses to boutique specialists and freelancers,…

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