Podcast: The ASOM Pod

Welcome to the ASOM Pod – the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you’re looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.

The ASOM Pod | EP70: Black Friday & Cyber Monday 2025: Strategy, Growth, and Execution

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dive into how top DTC and SaaS leaders are preparing for Black Friday and Cyber Monday 2025…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP70: Black Friday & Cyber Monday 2025: Strategy, Growth, and Execution
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The ASOM Pod | EP69: From Monastery Life to The Steve Jobs of Leather: Curtis Matsko of Portland Leather Goods

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Commerce Roundtable, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Curtis Masco, Founder and CEO of Portland Leather Goods, for one…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP69: From Monastery Life to The Steve Jobs of Leather: Curtis Matsko of Portland Leather Goods
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The ASOM Pod | EP68: Hot or Not eCom Edition: Live Shopping, Sustainability, Influencers, and More

In this live episode from Commerce Roundtable San Diego, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) kick things off with a round of “Hot or Not: eCom Edition” before diving into…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP68: Hot or Not eCom Edition: Live Shopping, Sustainability, Influencers, and More
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The ASOM Pod | EP67: Inside Commerce Roundtable San Diego 2025: A Behind-the-Scenes Tour of the Best DTC Event

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you inside the Commerce Roundtable San Diego, held at the Port Pavilion on Broadway Pier. From the packed registration line to the speaker’s lounge with ocean views,…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP67: Inside Commerce Roundtable San Diego 2025: A Behind-the-Scenes Tour of the Best DTC Event
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The ASOM Pod | EP66: The DTC Playbook to Live Shopping Success on Whatnot

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), unpack the growing world of live shopping with a spotlight on the Whatnot platform. John (a.k.a. the Android Loving Survival King) shares his real-world playbook for…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP66: The DTC Playbook to Live Shopping Success on Whatnot
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The ASOM Pod | EP65: How to Avoid the Most Expensive Mistakes First-Time eCommerce Founders Make

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the most expensive mistakes first-time founders make when trying to take their eCommerce dreams from…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP65: How to Avoid the Most Expensive Mistakes First-Time eCommerce Founders Make
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The ASOM Pod | EP64: The Four Pillars of a Successful eCommerce Business: How to Launch, Scale, and Win

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) tackle the four pillars of a successful eCommerce business, but not in the boring, “MBA textbook” way….

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP64: The Four Pillars of a Successful eCommerce Business: How to Launch, Scale, and Win
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The ASOM Pod | EP63: COGS – The Secret Fuel Behind Explosive DTC Growth

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Will Nitze, CEO of IQ Bar, to unpack how he scaled from a scrappy eCommerce start-up to landing on shelves at major retailers. Will…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP63: COGS - The Secret Fuel Behind Explosive DTC Growth
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The ASOM Pod | EP62: ASOM Updates – Behind the Scenes of Business and Life

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) get real about what it actually takes to scale in eCommerce and SaaS. Spoiler: it’s not cranking…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP62: ASOM Updates - Behind the Scenes of Business and Life
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The ASOM Pod | EP61: Want Free Traffic? Build an eCommerce Content Strategy That Works Without Ads

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the real playbook for building a content strategy that drives free organic traffic to your…

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The ASOM Pod
The ASOM Pod
The ASOM Pod | EP61: Want Free Traffic? Build an eCommerce Content Strategy That Works Without Ads
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