Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4×400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She’s the founder of Punchline Conversion Copywriting, and she’s relentlessly good at one thing: she’s interesting. Her copy is eye-catching, clear, and…
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AI is revolutionizing the way we make ads. Right? Yes. Definitely. But I’m sure I’m like many people in that, at least so far, the promise of AI for ad creative is both tantalizing and frustrating. In this episode I’m registering my initial reflections on trying to use AI to streamline my process for making…
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There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive. Good. That’s how it should be. But not for everything. To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which. On this episode of the…
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EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morestaffing.co/af. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with…
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Sarah Levinger spends most of her time thinking about what people REALLY want. Then she makes ads that talk about that. Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what’s really motivating their customers, then build their brand and advertising to communicate about those things effectively. Learn that, she…
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Here’s one of the most common patterns I see for DTC brands: They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse….
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Colab with The Ecommerce Playbook! Taylor and Andrew do our second Tim Ferris-inspired “Random Show.” In this episode, we talk about: What the heck is Andrew’s business and why is he thinking about it so badly? Why is Taylor tweeting and talking so much about incrementality? How much should you spend on ad creative relative…
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It’s my second ever AMA! This time I’m talking about all things creative strategy for your Facebook Ads account. Want to make ads that sell products? Here’s how. EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at…
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Mehtab Bhogal is obsessed with growing profitable DTC brands. His team at Karta Ventures own majority stakes in 2 ecommerce brands and minority positions in 8 more. They see a LOT of brands and have big incentives to grow them profitably. In this episode, Mehtab explains how to negotiate your shipping rates, save big on…
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Nate Lagos is one of my favorite thinkers in DTC. That’s because he thinks as well or better than anyone I know about how to do “brand building” in a way that actually generates profit. Put another way, “brand building” doesn’t have to = “money burning.” At least not for Nate. On this episode we…
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