Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4×400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I’ve nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work. Today on the show I explain the best…
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Gregg Carey felt overwhelmed by the number of things he had to do in his 7-figure ecommerce business. Anyone who has been in that phase knows the feeling: there’s too much to do, not enough time to do it, and not enough money to hire help. Except that last part isn’t true: Gregg hired Lara…
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Riley Stricklin had a question for me. He had left his role as CEO of Lume Cube, a mid-8-figure DTC brand that he co-founded and I’d worked on briefly a number of years ago, and was thinking about what he wanted to do next. One idea he had: start an ecom HoldCo and try to…
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“Every brand is different. Make sure to test what works for yours.” That’s some of the most common advice about how to run an ecommerce business and I think it’s deeply misleading and unhelpful. In this episode of the Andrew Faris Podcast, I make the case that instead of testing everything, you should learn from…
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WHAT IS OPENING THE BOOKS? “Opening The Books” is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for recording the call, including showing actual ad accounts and other financial data on the call. For more info and resources from this episode, visit www.ajfgrowth.com/zollie EPISODE SUMMARY Sarah…
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Where do you need to focus your attention to grow your Meta spend? Is it in writing new angles? Increasing the volume of ads? Adding influencer content? Better media buying tactics? Or solving attribution? Well: it depends. Growth with Meta Ads is different depending on which stage your account is. Today, I’m breaking down the…
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I’m amazed at how good some ecommerce businesses are. Not necessarily the ones you read about or see on social media. They may or may not be good businesses. I’m thinking instead of businesses that I have seen up close and personally. In these businesses, when operators get crystal clear that bottom line profit is…
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Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery. Joel is the founder of KapturBox, an email & SMS agency with whom I’ve worked on shared clients. So I’ve seen the quality of his work and can vouch for him:…
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Drew Fallon knows what financial mistakes you’re making in your DTC business. And he wants you to stop. From being the CFO & COO of Mad Rabbit Tattoo to launching Iris (a brand new DTC financial data tool), Drew has thought about ecommerce finance from just about every angle. On this episode of the Andrew…
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Everything is going great for a business: your ads are working, scale is happening, and you’re seeing huge revenue growth for both new and returning customers. But you can’t figure out why: were the new ads you made THAT much better than the old ones? Or sometimes it’s the opposite: nothing is working, including the…
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