The Andrew Faris Podcast | You Should Be Spending Ad Dollars On Existing Customers. Here’s Why (And How).
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com 00:00 Intro: Understanding Returning Customer Ad Spend03:29 Why Retention Ad Spend Can Drive Incremental Revenue08:17 Which Brands Should Spend on Retention?10:36 Product Releases & Retention Advertising13:08 How to Measure Returning Customer Spend14:14 Combining New & Existing Customer Spend16:27 Which Brands Should NOT…
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