Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4×400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
In the 30 days leading up to me recording this episode, my team made 2,358 still image ads and 1,063 video ads for my 5 clients. That’s a level of output we’ve been building towards for a long time, and in this episode I’m breaking down why and how we build so much creative, what…
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Think big tech companies are squeezing money from you while over-reporting results? You might be right sometimes. But you’re probably wrong with Meta. If you’re measuring your performance on a click-only basis, your spend is almost definitely creating more value than you think. In this episode I explain exactly why and how that’s true. EPISODE…
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I talk about media buying methodology and the importance of Cost Controls a lot. Some might even say “too much.” But then, over and over and over again, I get access to ad accounts that are blowing huge amounts of money on ads—gigantic, ridiculous, easily-solvable amounts of money. So I’m not going to shut up…
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So Shopify Capital (or someone else) offered you $250,000 in exchange for 17% of daily revenue for 90 days. The best part? You can get the money with just a few clicks. Should you take it? In one of my most popular episodes ever, Natural Dog Co CEO and former investment banker Bill D’Alessandro said,…
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If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She’s the founder of Punchline Conversion Copywriting, and she’s relentlessly good at one thing: she’s interesting. Her copy is eye-catching, clear, and…
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AI is revolutionizing the way we make ads. Right? Yes. Definitely. But I’m sure I’m like many people in that, at least so far, the promise of AI for ad creative is both tantalizing and frustrating. In this episode I’m registering my initial reflections on trying to use AI to streamline my process for making…
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There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive. Good. That’s how it should be. But not for everything. To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which. On this episode of the…
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EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morestaffing.co/af. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with…
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Sarah Levinger spends most of her time thinking about what people REALLY want. Then she makes ads that talk about that. Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what’s really motivating their customers, then build their brand and advertising to communicate about those things effectively. Learn that, she…
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Here’s one of the most common patterns I see for DTC brands: They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse….
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