Podcast: eCommerce Master Plan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for.

eCommerce MasterPlan | 559: Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.    In this episode, Elina reveals the exact strategies she…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 559: Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
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eCommerce MasterPlan | 558: How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences

Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 558: How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences
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eCommerce MasterPlan | 557: How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas

Sanya Ristic is the Director of Innovation and Client Relations at illuminise, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain high-performance Magento 2 eCommerce websites that boost sales and improve conversion for their clients across B2B, B2C, and D2C.    AND Sanya’s bought…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 557: How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas
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eCommerce MasterPlan | 556: The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched  in 2022 as a way for indie brands to…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 556: The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration
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eCommerce MasterPlan | 555: Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.    In this episode, Klim breaks down the…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 555: Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
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eCommerce MasterPlan | 554: How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO

Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 554: How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO
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eCommerce MasterPlan | 553: La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 553: La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons
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eCommerce MasterPlan | 552: Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.    Hit PLAY to hear:    Why most people…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 552: Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood
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eCommerce MasterPlan | 551: AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox

Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app. Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 551: AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox
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eCommerce MasterPlan | 550: How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.    Hit PLAY to hear:    How one viral video turned a year of no sales into $30K in 3 weeks 📈  The bold preorder strategy that…

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 550: How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche
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