Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for.
Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to be a one-stop shop for changing your car – offering customers the ability to a buy a new or…
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Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic,…
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Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million. Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind…
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Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site. In this episode, Carter reveals how…
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Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales. In this episode, Caleb reveals how he scaled…
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Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week. In this episode, Hilary shares how she’s blending the best of in-store service with…
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Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year. Back on the show for the third time, Davies…
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Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000 order a year, and were recently named Online Business of the Year at the Pet Industry Federation Awards. Ben shares how Dorwest —…
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Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now sell via their WooCommerce store, wholesale, and a couple of events, and…
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In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the biggest challenges facing eCommerce leaders today. Jaime dives into where to start, how to prioritise quick wins vs. long-term impact,…
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