Podcast: DTC Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦

DTC Podcast | Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad Attribution

Subscribe to DTC Newsletter – https://dtcnews.link/signup Affiliate is getting a lot more attention in DTC right now, and for good reason. In this episode, Yash Chavan, Founder and CEO of SATHI & SARAL, breaks down why the channel looks so attractive on paper, where it falls apart in practice, and what brands can do to…

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad Attribution
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DTC Podcast | Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

Subscribe to DTC Newsletter – https://dtcnews.link/signup https://lexingtonbakes.com/ Lex Evan built Lexington Bakes after years of baking for friends who kept telling him the same thing: they didn’t usually like desserts like this, but they loved his. That turned into a bootstrapped brand built on better ingredients, frozen and refrigerated distribution, and a refusal to follow…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer
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DTC Podcast | Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands test YouTube, don’t see conversions, and shut it off. The problem isn’t the channel. It’s how they’re measuring it. Dougie from Pilothouse breaks down how YouTube actually drives growth for DTC brands, and why cost per brand search is one of the most useful signals to track…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days)
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DTC Podcast | Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing

Subscribe to DTC Newsletter – https://dtcnews.link/signup Bradley Sutton from Helium 10 joins the pod to break down how serious brands should be thinking about Amazon now: not as a backup channel, but as a core retail growth engine. We get into where Amazon fits in an omni-channel stack, how PPC has gotten way more complex,…

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing
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DTC Podcast | Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand

Subscribe to DTC Newsletter – https://dtcnews.link/signup Kim Chappell is Chief Brand Officer at Bobbie, the mom-founded infant formula brand that’s crossed $100M in revenue and is trying to change how formula gets talked about in America. In this episode, she breaks down how Bobbie built a brand parents are proud to buy in a category…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand
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DTC Podcast | Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation

Subscribe to DTC Newsletter – https://dtcnews.link/signup Jordan Gordon from Pilothouse comes back to the DTC Podcast with a sharp warning for brands buying into AI-powered customer segmentation. The promise sounds good: send to the “best” people, cut waste, let the machine find hidden revenue. The problem is what happens after that. Jordan breaks down why…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation
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DTC Podcast | Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

Subscribe to DTC Newsletter – https://dtcnews.link/signup http://cocktailbuddies.com Tao, founder of Acid Buddy, joined the show to talk about a product that feels early, unusual, and potentially huge: flavored acids. After years working in bars and consulting, he kept running into the same issue. Citrus was inconsistent, messy, expensive, and limiting. So instead of treating acid…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar
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DTC Podcast | Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week

To Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon Germain from Pilot House is back on AKNF to break down how AI is changing the actual day-to-day of marketing work. This episode isn’t about shiny demos or abstract AI hype. It’s about using Claude like a real coworker: building skills, breaking work into micro-tasks, automating repeatable…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week
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DTC Podcast | Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert

Subscribe to DTC Newsletter – https://dtcnews.link/signup Cherene Aubert, founder of growthcapital.co and former growth leader at ILIA and Bobbie, breaks down why so many DTC brands hit a wall after early traction. The problem usually is not media buying. It’s weak creative systems, lazy offer strategy, and too much faith in Meta to do the…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert
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DTC Podcast | Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)

Subscribe to DTC Newsletter – https://dtcnews.link/signup JoinAgency.co Jon Bond has been in the agency game since the 1980s. He co-built Kirshenbaum Bond + Partners (K/B/B) from “two guys in New York” into one of the most talked-about independent agencies in the U.S., with peak scale hitting $90M revenue and 27% margins, and over $1B in…

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)
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