Podcast: DTC Podcast

Subscribe to DTC Newsletter – https://dtcnews.link/signup Kurt Elster is back to talk about what Shopify brands should actually be doing right now as AI starts influencing search, product discovery, and ecommerce workflows. For Shopify operators, DTC founders, and ecommerce marketers trying to stay ahead of rising CAC and AI-driven product discovery. This episode covers the…

DTC Podcast

DTC Podcast | Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop

Play Episode Pause Episode

1x

00:00 / 00:40:56

Subscribe to DTC Newsletter – https://dtcnews.link/signup Duncan Ferguson, Strategy Lead at Pilothouse, breaks down why so many DTC brands are stuck in the tactical spin cycle, always testing, tweaking, and “optimizing” without a clear answer for where growth will actually come from. This episode gets into the difference between platform-centric marketing and a real growth…

DTC Podcast

DTC Podcast | Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically

Play Episode Pause Episode

1x

00:00 / 00:28:47

Subscribe to DTC Newsletter – https://dtcnews.link/signup Ginny Lo is the co-founder of Odd Pieces, a story-driven puzzle brand that took a tired category and made it feel fresh again. Instead of selling just another image-in-a-box, Odd Pieces built puzzles with narrative, hidden clues, comic-style storytelling, and reveal mechanics that make customers want the next one…

DTC Podcast

DTC Podcast | Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category

Play Episode Pause Episode

1x

00:00 / 00:50:38

Subscribe to DTC Newsletter – https://dtcnews.link/signup Aves and Daniel Sendecki get into a problem a lot of brands still haven’t solved: how do you make ads feel culturally relevant without making them cringe, tone deaf, or useless in performance channels? This episode breaks down why “brand voice” alone no longer carries paid social, how algorithmic…

DTC Podcast

DTC Podcast | Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta

Play Episode Pause Episode

1x

00:00 / 00:29:24

Subscribe to DTC Newsletter – https://dtcnews.link/signup We co-authored The Conversational Report with Postscript to understand one simple question: when shoppers text brands back, what happens next? The punchline is uncomfortable. Customers treat texting like a real conversation, but most brands treat replies like a support inbox, or ignore them entirely. That gap is where a…

DTC Podcast

DTC Podcast | Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

Play Episode Pause Episode

1x

00:00 / 00:41:47

Subscribe to DTC Newsletter – https://dtcnews.link/signup Dr. Kathrin Hamm (PhD Economics) didn’t set out to be a founder. She just wanted to sleep. One ugly “medical” weighted blanket fixed her insomnia… then made her realize the whole category was stuck in 30-year-old design, plastic beads, and overheating. So she rebuilt it from scratch with a…

DTC Podcast

DTC Podcast | Ep 592: $250K Kickstarter to West Elm: How Bearaby Built a Weighted Blanket Category (Without Early Meta Spend)

Play Episode Pause Episode

1x

00:00 / 00:43:26

Subscribe to DTC Newsletter – https://dtcnews.link/signup Jacob (Head of Meta at Pilothouse) joins Eric to break down what Meta’s actually rolling out right now, what’s hype, and what’s worth testing. They get into CASC (combined awareness + sales), Meta’s new AI “business assistant,” and a super practical creative testing feature that can even help you…

DTC Podcast

DTC Podcast | Ep 591: Meta Andromeda: 3 New Tools (CASC, AI Assistant, Creative Testing) to Improve DTC Performance

Play Episode Pause Episode

1x

00:00 / 00:20:23

Subscribe to DTC Newsletter – https://dtcnews.link/signup On this episode of the DTC Podcast, Eric sits down with Josh Suggs, founder of StreetTalk, and they break down how “Conversation Creative” is helping consumer brands appeal to today’s audience preferences for raw, unscripted authenticity in their social feeds, while combatting headwinds brought on by Meta’s Andromeda update….

DTC Podcast

DTC Podcast | Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

Play Episode Pause Episode

1x

00:00 / 00:19:19

Subscribe to DTC Newsletter – https://dtcnews.link/signup Vida Delrahim (ex-Nike marketing leader) built WeNatal after two miscarriages, zero satisfying answers, and a pretty wild realization: fertility isn’t just “a women’s problem,” and the market was full of either overpriced clinic-only options or low-dose “pretty” prenatals that don’t move the needle. This episode is about two things:…

DTC Podcast

DTC Podcast | Ep 590: How WeNatal Grew to 30,000 Families With $0 Paid Ads (Bootstrapped Supplement DTC)

Play Episode Pause Episode

1x

00:00 / 00:37:22

Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon Germain from Pilothouse is back, and we go straight into the most practical question in DTC right now: how do you use AI to create more winning ads and systems without torching brand trust or wasting time prompting? We talk AI “employees,” creative production in the Andromeda era,…

DTC Podcast

DTC Podcast | Ep 589: 70% Different or Meta Buckets It: The Andromeda Creative Playbook (w/ Braydon Germain, Pilothouse)

Play Episode Pause Episode

1x

00:00 / 00:25:54